brain age
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Nicole Kidman enjoys Nintendo products*
Academy Award winner Nicole Kidman has joined the ranks of the brain-trained. The star of Practical Magic, Batman Forever, and Days of Thunder has agreed to become the official face of More Brain Training (well, the other official face) in a series of print and television advertisements to be shown across Europe. "I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training," Kidman said. "Most importantly, I've quickly found that training my brain is a great way to keep my mind young." Maybe now Nintendo and Brain Age will finally be able to achieve some success.*For money.
Non-Game Boy: Serious games before they were cool
Since the release of Brain Age in Japan, Nintendo has turned their attention toward casual, nontraditional fare for adult audiences. Much of it, like Brain Age, is casual game material with a slight educational slant, but other successful DS releases, like Cooking Navi and Eigo Zuke, are not games at all, but rather educational aids and tools designed to use the DS's unique interface. They're all doing massive business, which makes it difficult to laugh at them no matter how silly they are. But Nintendo was not the first company to attempt to sell application software on a gaming system, however. That distinction probably falls on BASIC Programming for the Atari 2600. Nintendo wasn't even the first company to sell application software on a Nintendo handheld. In fact, Game Boy non-games appeared in 1991. They didn't change the face of gaming. But they make for an interesting historical footnote now, and isn't that better than selling millions of copies? It is for us!
Brain Age 2 boxart is BLUUUUUUUUUE
We don't necessarily make a post about the box design for every new game, but we pretty much had to for Brain Age 2, for the following reasons: It's a huge game We are too weak to resist the obvious joke (see title) hahahaha bluuuuuuuue We don't know if it's possible to be as excited about the return of Brain Age as the Japanese public continues to be, but we eagerly await the return of our teacher, friend and constant source of Photoshop inspiration, Dr. Ryuta Kawashima's Disembodied Polygonal Head.[Via GoNintendo]
Toys R Us summer toys list contains up to one video game
Toys R Us has put out their list of the top 24 hottest toys for this summer, and, surprisingly, there is only one video game on the list-- and even that one's kind of a non-game, according to some people's definitions. Nintendo's brain-teasin' hit Brain Age represents the entirety of our hobby in Toys R Us's summer marketing campaign, despite being a game about math problems, and despite being over a year old. Technically, they also advertise the Leapster, but ... don't worry about the Leapster..Are we seeing early signs of a Japan-style Brain Age phenomenon? Should we start hoarding DS Lites? [Via Game|Life]
Square Enix chief: 360, PS3 too fancy for today's market
Though the exact word used by the Financial Times article is "over-engineered," a word we deemed too complex for today's headline. Yoichi Wada, chief executive of Square Enix, feels that consoles such as the PS3 and 360 are over-engineered and out of place in today's gaming market, noting that handheld platforms will be the ones to dominate this year. After handing Dragon Quest IX (and thus the keys to Japan) to the Nintendo DS and inundating the PSP with remakes, Wada's belief should come as no surprise."There is a new breed of gamers in the market – we have to make games for all kinds of people," he says. "In the old days, we could just focus on the PlayStation or the GameBoy, but the environment has changed completely." It's the same story we've been hearing for months, that one filled with flailing grandmas and casual players shouting "Blue!" at the top of their lungs. Wada isn't giving up on the hardcore gamer just yet, though. Despite thinking that "there are too many specs" on the more advanced systems, he reckons they'll fare better in "a year or two years." Isn't that about the time Final Fantasy XIII comes out?
DS Daily: Dr. Kawashima or BLUUUUUUUUUUUUE?
In this corner, we have the one, the only, the talking, taunting head of DOCTORRRRRRRRRRR KAWASHIIIIIIIIIIMA! And in the blue corner, it's the reigning heavyweight champion of the world ... your complete inability to speak your own native language! READY? FIGHT!Which one presents more of a challenge -- the mocking Dr. Kawashima, or those tricky phonetics?
DS Daily: Did it work?
So we've all had a while to mess with Brain Age. We've Stroop tested and memorized lists of words and been yelled at by a floating head. Did it work? Do you feel smarter ... more aggressive ... like you could take on the world? Or can you at least do division a little more quickly? That's pretty good too.
Non-games selling non-poorly in Japan
It's no secret that Japan has got Brain Age on the brain. Brain Age and its sequel, which was just now (kind of) announced for the US, have broken all kinds of sales records and been pretty much the sole motivator for the insane success of the DS. But what is less well-known is that, in addition to driving the creation of a ton of copycat software, training fever is pervasive enough to drive sales of that stuff. In other words, Brain Age has created a market for non-games, just like Nintendo hoped it would.Gpara compiled a list of 95 DS non-games ordered by Media Create sales numbers, and NeoGAFfer Jonnyram has translated the first ten. These things don't cost much to make, and they are bringing in stacks of money. That's Economics Training at work. Or it would be if that existed. Give it a couple of weeks. Brain Age 2: 4,266,000 Brain Age: 3,403,000 Eigo Zuke (English Training): 1,937,000 Big Brain Academy 1,519,000 General Knowledge Training/Common Sense Training:1,381,000 Cooking Navi: 815,000 Kanji Test: 523,000 Tokoton Kanji Brain: 406, 000 IQ Suppli DS: 219,000 [Via NeoGAF]
Improove you're verbage with My Word Coach for DS, Wii
Described as a "Brain Age with words," Ubisoft's My Word Coach for Wii and DS aims to make linguistic education fun. IGN tested out the game and were impressed by the amount of fun and education embedded into the game. Not to mention the DS connectivity with the Wii version, where you can use the stylus as a controller -- very useful when you are writing letters, for example.Sporting 17,000 words and definitions, a glossary for reference and profile settings that let you review your previous successes and failures, My Word Coach can certainly help with one's verbage (not to imply that you, dear reader, don't already have an impeccable grasp of the English language). With four-person multiplayer, we'll be able to beat our friends and learn new, more bombastic diction with which to trash talk.My Word Coach is due out Fall 2007.[Via Wii, DS Fanboy]
DS Daily: Does YOUR brain need more training?
From the look of an AP photo from the Nintendo Media Summit, the US is going to be getting a little more face time with Dr. Kawashima after all. We're sure no one is surprised. We find this whole thing rather alarming, honestly. Didn't we get trained? Did our training fail, or is it just that we have more brain than the first game could handle? All jokes aside, are you going to go in for round two?
Reggie extols the wonders of the DS
Just in case you didn't know, the DS owns the Japanese market. At today's Nintendo Media Summit, Reggie Fils-Aime dropped a major bomb: so far in 2007, half of all games sold in Japan have been for the DS. Yes, that was half. It may be time to move beyond the "it prints money" joke. We're not sure that really communicates this level of success. Also, the numbers of people over the age of 30 who are buying the DS are up -- if you look at DS adopters over 35, the statistics are huge: the numbers are up 212%. Looking at that, it's easy to guess why we're seeing more and more of what we jokingly refer to as "non-games" rolling out for the DS. A lot of these new gamers aren't as interested in traditional fare, and as the market expands, the type of games has to expand as well. Satoru Iwata had good reason to come down hard on NoA for not getting the U.S. market on the Brain Age train; everywhere else, the game continues to walk off shelves at alarming rates. Reggie said they're seeing "significant market change" in the U.S., and we can only hope that means that, as the gaming market expands, so will gaming advertising. It's time DS commercials broke out of their Saturday morning slots and started marketing to the new gaming class: adults who like shooting zombies just as much as they like studying languages.
Non-Japanese brains need more training
Just when you thought you were free from the mocking head of Dr. Kawashima (or could at least pick it up cheaply), he's back for another round with More Brain Training. The sequel has been officially confirmed for Europe and will release in late June. There's been no official word yet on a U.S. release, but it's been showing up on retail lists for August, so we expect confirmation any time. Nintendo of America better start their marketing campaign now, or else they may face the wrath of Iwata again, and no one wants to see that happen.
Brain Age for $14: a smart move
If you're not one of the approximately 12 million people training their brains in minutes a day, then you aren't truly participating in the DS cultural phenomenon. We won't put a value judgment on that decision-- some people just aren't interested in brain training, or non-traditional gaming, or math. But if you have yet to get into Brain Age for financial reasons, we may be able to help you. Circuit City is offering the game this week for $13.99, which, as anyone who has played it will tell you, is less than $19.99. Also available: Zoo Tycoon and, uh, some unknown media for other devices.Now is a great time to pick up Brain Age and see what all the fuss is about (it's about short, brain-teasing minigames!) It would make Satoru Iwata happy, and isn't that what it's really all about-- the smile on one absurdly rich man's face?
More Brain Training coming to Europe, maybe US
The evil floating head of Dr. Kawashima returns! Gamasutra reports that More Brain Training from Dr Kawashima: How Old Is Your Brain?, the sequel to Brain Age (known outside of the US as Brain Training), is coming to Europe this summer.The educational series has been a phenomenal success for Nintendo -- in Japan, the sequel sold over 400,000 in its first week of release. More Brain Training will cost €30/£19.99 (approx. US $41) at launch.There have been no plans announced for a US release, though Gamestop has listed Brain Age 2 as arriving August 1 for $19.99.
Iwata reminds Nintendo of America who's boss
(Hint: it's Iwata. Iwata is boss.) Nintendo just released their financial results briefing, which contains a transcript of a question-and-answer session with Nintendo president Satoru Iwata. Ever wondered what it would be like to work for Iwata? This quote should replace that wonder with terror: "When I received a report from the U.S. that they sold 1 million Pokémon Diamond & Pearl already, I asked them, 'why did you sell only 10,000 Brain Age last week, when Europe sold through 30,000?' This is a typical example of how I communicate with our people in the U.S."Why would Iwata be so mean in the face of ostensibly great news? Because he's a huge jerk? Probably not. For one thing, Pokémon selling a million copies doesn't mean that anyone at Nintendo of America did anything particularly well. All they had to do was release it, making sure that the word "Pokémon" was clearly visible on the box.But more importantly, Iwata isn't looking just to sell a bunch of games. He wants to expand the gaming market in the US like the DS has in Japan, and for that, Brain Age needs to get into non-gamers' hands. Then Nintendo can sell a bunch of games to them as well as to Nintendo fans. As Iwata notes in the report, 500,000 DS systems were sold in the US in March, which is a large number, but not as large as the 600,000 to 700,000 sold in Japan each month.[Via NeoGAF]
Is Nintendogs the most 'important' DS game?
The folks at GamePro have put together a pretty interesting feature listing their picks for the top 52 most important games ever. These aren't necessarily the best games, or the best-selling games, but their choices for those titles that have been the most influential on gaming as a whole. And while we're sure many of their picks will be questioned and debated to the point of exhaustion, we're really only interested in one small part of the list -- that is, the only DS title to make the cut. Nintendogs weighs in at #44. Does this mean it's the most influential of all DS games? Since it's the only one on the list, it would seem so, and while we agree that Nintendogs certainly advanced gaming, we might argue that since the franchise draws heavily on both Animal Crossing and the digital pet phenomenon, it's hard to see Nintendogs as a "focusing lens" that forever changed gaming. Does that mean Nintendogs did nothing new? Of course it did. But the idea of a needy digipet existed long before Nintendo popularized the portable pooches with their array of titles. GamePro says "first" doesn't matter -- it's being the folks that do it right that matters -- Nintendogs certainly did a lot of things right, but is it the most important game on the DS? It's an interesting question.And we have a question of our own -- where's Brain Age? The game that started the training phenomenon is easily equally influential, or perhaps even more so. But we won't argue; rather, we admire the effort that goes into such a list, and after skimming the comments on the article, we don't envy the flood of angry e-mails that are surely flowing into the mailboxes of the writers.
Readers pick best webcomic: brain fart
Some found it juvenile and immature, but Slackerz writer Scott Smith (who created the comic along with artist Scott Hepting) explained that his winning comic was inspired by actual events and that, yes, scribbling your 'a,' 'r,' and 't' can lead to some naughty results in Brain Age. Despite the objection by some, Smith's comic was overwhelmingly voted webcomic of the week.Second place went to Dueling Analogs and third place was claimed by Rooster Teeth in their first ever appearance on the wrapup. Thanks to everyone who voted, and be sure to let us know of any game-related webcomics you stumble upon this week![Update: credit given to Hepting for drawing Slackerz comic.]
Am our gaming learning?
Seed Magazine has an interesting article that talks about the effects of Brain Age on your own grey matter, and calls it "entertainment masquerading as neurology." However, there might be more to it than that.The same article talks about a company called PositScience that sells brain training sessions for a mere $395 a pop, and it might actually be doing something. According to program developer Michael Merzenich, "We've demonstrated that you can take the brain of a 75-year-old and make it function like the brain of a 35- or 40-year-old. It takes training, and some hard work, but it's possible."It involves big words like "neuroplasticity," but it's a brain-fitness workout, which Brain Age is as well. So you can pay almost four hundred smackers for the big words, or try your hand at the sub-$20 version. Either way, something's gotta be happening to your neurons. Right?[Thanks, Cam]
Nintendo gives Letterman DS, Brain Age for his 60th; top 10 reasons he needs it
In honor of David Letterman's 60th birthday -- and for a little bit of cheap PR, of course -- Nintendo sent him a cute little gift pack, not dissimilar to the one they sent President Bush recently, including a couple of DS Lites and some copies of Brain Age to take care of that aging gray matter of his. Here are our top 10 reasons why Letterman needs this package, other than the obvious one: he doesn't. Saw Leno in line getting a PSP, knew he had to take action. Heard he could get Miyamoto on the show; has no idea what that is. There's a DS port of "Will it Float" on the way. Got a great deal on some stolen games from the dude outside Hello Deli. Been doing standup so long he forgot simple arithmetic. Because he couldn't figure out how to do any stupid pet tricks in Nintendogs. He's always wanted to make his cranium as veiny and muscular as Paul Shaffer's. He's got a three year old who probably pwns him at video games. It will hopefully knock off twenty years, to when he used to be funny. He needs all the juice he can get to think up these stupid top 10 lists. Peep Nintendo's letter to Dave after the break.[Via Joystiq]
Why would I want a Hot Brain?
The new brain-training PSP game, Hot Brain wants to make your brain hotter. Unfortunately, not Tricia Helfer hotter. No, they mean temperature hotter. Like "I'm getting a stroke" hotter. Isn't that a bad thing?Regardless, the dialog and voice acting have us excited: this could add just a little bit more personality to that whole Brain Age thing. Wonder if this game will also feature a floating decapitated head?
