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Zeitgeist attendees comped with Google TV gift bag: Sony Blu-ray player, Dish Network and free installs
We suppose one way around Google TV's initial reliance on IR blasters to communicate with some set-top boxes is to just give away everything necessary for a good experience -- Sony HDTV, Google TV (it's unclear whether the first two are separate or one item), six months of Dish Network service and a free installation from Best Buy's Geek Squad -- which, according to AllThingsD, is exactly what the 600 attendees of today's Google Zeitgeist event received. That even the great minds of our time presumably require a custom installation just to get everything going may not be a great initial sign for the product, but as the post points out, Aaron Sorkin probably isn't used to plugging in his own HDMI cables anyway. With those 600 units in the wild and a retail release presumably around the corner, we should see some first hand reports leaking out just about any time now. Update: Search Engine Land reports users actually received 3 months of complementary service from Dish and a Google TV-equipped Blu-ray player from Sony, not a an HDTV -- which certainly makes more sense than suddenly tossing new flatscreens into random households.
Macworld Mobile to orbit App Planet at MWC 2011 in February
The Mobile World Congress, a huge mobile-oriented conference convening in February in Barcelona, Spain, has been dominated by the iPhone over the last several years. However, there has never been a formal presence by Apple or many major players in the iPhone ecosphere at the event. That's going to change in February of 2011 when the first Macworld Mobile will be held at MWC to showcase iOS developers. As with the annual Macworld Expo event in San Francisco, Macworld Mobile is organized by IDG World Expo, which is partnering with the MWC parent organization (GSMA) to bring the event to Barcelona. As with Macworld, Apple does not plan on participating in Macworld Mobile. The event is scheduled for February 14-17, 2011 and offers a developer track with a number of technical sessions. Macworld Mobile is an offshoot of this year's highly successful "App Planet" at MWC, which provided 20,000 showgoers with a detailed look at more than 150 mobile app companies. More than 6,000 developers attended the premiere event in Barcelona this February, and with the new emphasis on iOS development provided by Macworld Mobile, the event should be even bigger in 2011.
MacTech Conference announced for November 2010
Did you miss the Mac IT track at this year's WWDC, with its lively cross-pollination of Mac managers and developers? Good news, then -- there's a new conference in town, and it aims to raise everyone's game when it comes to learning about the Mac. The MacTech Conference will be taking place for three days in LA on 11/3-5, giving Mac IT managers and developers a chance to get it together with leading presenters and instructors. For $899 (or less -- see below for an early bird deal) participants will get a lively two-track event for IT folk and developers, including all meals, sessions and special activities like a behind-the-scenes visit to Griffith Observatory. "The whole idea of the MacTech Conference is to allow members of the Apple community to meet and exchange ideas," said Edward Marczak, the Executive Editor of MacTech and the chair of the conference program. "This will be spurred on by presentations from some of the best and well-known experts in the community." TUAW is happy to be a media sponsor of the conference, and we're looking forward to meeting some of you there. That special early-bird registration option gives you $200 off that $899 registration cost, if you sign up before July 22 -- just click here to register.
Unity CEO disses Jobs on gaming
Unity CEO David Helgason gave a talk at the Develop conference, going on this week in Brighton, England, and had some harsh words for Steve Jobs on supporting iPhone gaming. Jobs previously said that using "middleware" like Unity to develop iPhone games "produces sub-standard apps," but Helgason fires back that Jobs "doesn't understand the economics of game development fundamentally." Most developers, Helgason seems to be saying, can't be jack-of-all-trades with their code -- they need libraries like Unity to do some of the lifting, especially on smaller-scale platforms like the App Store. Stuart Dredge at Mobile Entertainment is doing a great job of covering all of the other iPhone gaming news coming out of Develop as well -- he's got talks by the developers of Ngmoco's Godfinger, Rolando's Simon Oliver, and Ideaworks Game Studio, the company that brought World at War: Zombies to the iPhone for Activision (that last talk sounds similar to the one we saw earlier this year at GDC). If there's a theme among everything developers are saying, it's probably that they're finding flexibility a must on the App Store -- while an app may be developed with one feature or pay model in mind, things often have to change quickly during development or even after the app goes live. Lots of interesting things to read in there if you're interested in iPhone game development.
Steve Jobs live on stage tonight at D8 conference
Steve Jobs is scheduled to appear on stage tonight at D8 in Los Angeles, and Engadget is blogging live from the event. Steve will be on stage live at 6pm Pacific Time (9 Eastern), so if you're around, tune in over there to see what's happening live at the event. We'll have a wrapup back here on TUAW as soon as the event is over, and if anything crazy happens on stage, you'll see it here and/or over on our Twitter account this evening. It's very unlikely that Steve will actually make any product announcements (especially since WWDC is in San Francisco next week, and we're likely going to see the new iPhone there), but if the past interviews at All Things D are any indication, we'll see some frank discussion about Apple and its place in the market, and I'll bet we'll hear some behind-the-scenes information on how the US and International iPad launches went. Stay tuned. Update: Some choice sound bites, courtesy of Engadget's quick fingers, after the break.
ACC, Big 12 upgrade to HD instant replay
We're still not sure which school in the conference is ready to challenge for a BCS bowl again, but the ACC is following the other bigs by upgrading its instant replay systems to high definition. Just like the Pac-10, Big Ten and MAC it's using DVSport equipment, while the Big 12 announced earlier this month its universities would follow the SEC and go with XOS Digital's technology to give referees a clearer second look at the action. We'll be keeping an eye out to see who gets the better calls this season and in the future -- or at least until one or more of the conferences no longer exists.
E3, GDC Austin to have mobile game tracks
The Electronics Entertainment Expo, known as E3, has joined the list of game conferences to set up tracks and areas specifically for mobile gaming, a market currently driven by Apple's mobile devices. The high profile June conference, in which gaming companies and developers all show off what they're releasing for the rest of the year, will have a special area set up specifically for mobile games. The Mobile Games Pavilion will give mobile developers (even relatively small developers -- the entry fee is only around $3000) a chance to flaunt their wares in a place specifically for them. In the past, E3 has played host to a few iPhone games, but this will be the first time that they'll have an area set off from the rest of the usually busy show. E3 isn't the only place, either. Earlier this year, GDC in San Francisco had an iPhone gaming track, and this fall's Game Developers Conference in Austin actually has two different tracks set up for Apple devices: an iPhone and an iPad lineup of panels and discussion topics. Apple has moved into the gaming market in a big way with its App Store and its mobile devices, and the gaming industry's biggest conferences are making room for the developers that are working on them. It'll be very interesting to see what news comes out of these events, and what kind of course these tracks take in the future.
Voices that Matter iPhone: August Trometer on UI design and the iPad
August Trometer is a veteran iPhone and Mac developer -- along with his own stable of titles, he's also one of the developers behind the popular Yowza!! mobile coupon app, and the author of a book on web development for Apple's handheld device. He spoke not once but twice on the first day of the Voices that Matter iPhone developer conference in Seattle last weekend -- in the morning on "Designing a Killer UI" for the iPhone, and in the afternoon about what's new for developers in terms of code available on the iPad. After the second talk, he agreed to sit down with us and discuss a little bit of his thinking about concepts of UI design for both devices. In the interview below, he chats with TUAW about what developers can do to make better user interfaces for iPhone and iPad users, why he believes Apple had a plan for the iPad all along, and what's next in terms of interface design Read on for more.
Voices that Matter iPhone: Creating the Winter Olympics app
Xomo's Jeff Sinclair took the stage on day two of this past weekend's Voices that Matter iPhone conference to the tune of the Olympic theme music -- his company (well his most recent company -- he's worked on a few other ventures previously) was formed for one purpose: to provide the official iPhone app for the 2010 Winter Olympics in Vancouver. Eleven months before the games, in March of 2009, Xomo was formed around the idea of "disposable apps" -- the thinking was that since most people only use an app for a period of weeks anyway, they would create event-based and location-based apps that had a built-in time limit. The eventual goal was to provide an Olympic app, and so even before the games knew they would want an app, Xomo started up to build one. The story was actually pretty interesting -- Sinclair talks about the trials and tribulations of building both the app and building the funding and audience for it. Most iPhone developers start out with money and go from there, but Xomo really started out with the software, and then convinced the Olympics and their sponsors to pay for it. Read on to see how the award-winning app was eventually built.
Voices that Matter iPhone: "From iPhone to iPad" panel
To end the first day of the Voices that Matter iPhone conference in Seattle last weekend, a group of veteran iPhone developers sat down for a roundtable panel and talked about the iPad. August Trometer (Yowza!!), Brent Simmons (NetNewsWire), Kyle Kinkade (Tap Tap Revenge), Daniel Pasco of Black Pixel, Tim Wood of The Omni Group, and TUAW's own Erica Sadun were questioned by moderator Chuck Toporek about the differences between the iPhone and the iPad and a few of the pressing issues that both devices are likely to face in the future. Even though the panel ended the day (and all of the attendees and panelists were craving the eventual beer and pizza that would be available later in the evening), it was a lively discussion that offered both insight and frank opinions from these developers. Read on to hear what they said about Flash on the iPhone, app pricing, and their favorite apps on the iPad.
Voices that Matter iPhone: App Store prices
Here's just a quick shot from Jeffrey Hughes' lunchtime presentation on marketing iPhone apps here at this weekend's Voices that Matter iPhone developers' conference here in Seattle. Because the presentation ran a little long, he had to hurry through his planned section on pricing, but he did share these interesting figures, culled from 148Apps.biz. The average non-game app price in the iPhone store right now is actually over US$3. But the average game price, $1.39 (driven way down by the many 99 cent games available) actually brings the overall app price down another 20 cents or so, putting the total at just $2.79. That might seem low (especially if you're an app developer who has worked a lot on what you think is a quality app). But given all the 99 cent and free apps out there, it actually seems somewhat higher than I expected. And apparently this includes iPad apps, too, many of which have settled down at $9.99. Interesting stat to see.
Voices that Matter iPhone: One-handed iPad holder
Want to hold up an iPad as you give a talk, but afraid that you'll drop it as you gesticulate with your hands? Here's a clever way to keep control over your device while limiting risk, as seen at this weekend's Voices that Matter iPhone conference in Seattle. iPhone developer and author Andrew Donaho demonstrates the "iPad glove," a simple iPad grip in the gallery at the bottom of this post. The glove, made of leather and fabric, attaches to your iPad using stretchy corner bands (there are both 2-corner and 4-corner versions of the holder), and then lets you hold up the device easily with just one hand, leaving the other free to point out app features or otherwise gesture. It is being developed by TKO Solutions in Austin, Texas. To learn more about the product, you can drop Andrew an email and ask him about it. %Gallery-91691%
Report from the iPadDevCamp
I was just at the eBay/Paypal campus in San Jose last week for 360iDev, but I wasn't able to stay for the iPadDevCamp that went down there last weekend; it featured one of the first big gatherings of iPad developers. Fortunately, GigaOm's David Klein did stay, and he brings us a nice report of the goings-on there. He touches on a wide range of topics, from all of the fascinating apps being developed to fun live events like Rana Sobhany (one of the panelists at 360iDev) mixing the turntables with two iPads. You can read through all of Klein's impressions on the apps that he saw, but I'll pick out a few that seem interesting to me. Audiotorium is a note-taking app that picks up audio while you write along (and it's on the App Store right now), Relay connects your iPad and your computer almost like magic, and there were a few apps that used the iPhone as a controller, including a three-iPad-and-one-iPhone slot machine (pull the iPhone and the three iPads "spin" symbols) and a game called Tank or Die that used the iPhone to control tanks on the iPad. It's good to hear that there's a lot of creativity coming out of the iPad dev community already. Hopefully we'll see some of these prototype apps in the store soon.
360iDev: Mike Lee on changing the world with engineering
Former Delicious Monster and Tapulous developer Mike Lee (who now works for the mothership at Apple) took the stage to start off the last day of 360iDev in San Jose. He gave a wildly rambling speech about what it means to be an engineer and why programmers should not only make the best programs they can, but actually commit to changing the world for the better. Lee's speech was probably the most broad, and least technical, of the whole conference. While other speakers had covered using Core Data in apps or how to make the most money on the App Store, Lee spoke about his work with the Terrorist Watch List, the beauty and insanity of Van Gogh's Starry Night, and why he has to convince himself that he is really as cool as everyone says. As you can probably tell already, it was a heck of a thing to see. About halfway through the speech, summarized as best it can be below, Lee stopped flipping slides and just talked candidly and from the heart about his apps, his work, and his life. Read on for more.
iPhone Dev conference exclusive promo code for TUAW readers
The Pearson Education's Voices That Matter Conference series will be holding their second iPhone Developers Conference on April 24-25 in Seattle. Leading authors and experts (including our very own Erica Sadun) will converge for two days to share their knowledge about developing for the iPhone OS. Development for all iPhone OS devices -- iPhone, iPod touch, and iPad -- will be covered and with the release of the iPhone OS 4 SDK yesterday, you can bet there'll be a lot to learn. Conference registration includes admission to all education and networking sessions, continental breakfast, lunch and breaks, a conference guide, and access to speakers' slides. The price of the conference is normally $695, but Pearson Education has been good enough to offer a $150 discount to TUAW readers. To take advantage of the discount, go to the conference registration page and use the code PHNTUAW. Have a great time and let us know how it goes!
GDC 2010: From concept to Top Paid with Unity iPhone
Unity Technologies hosted the sponsored lunch panel during GDC 2010 today, and their "product evangelist" Tom Higgins gave a quick rundown of the software platform that enables developers to assemble and release games extremely quickly on multiple platforms. The company was actually founded in Denmark, but has since expanded around the world with just two products: Unity Pro and Unity iPhone Pro. The second product, as you might imagine, allows developers to put together an application that can then be exported out into an Xcode project and released on the App Store. Higgins said that they've had over 90,000 people download the software since it was released for free last fall, and that more than 500 games in the App Store were authored by Unity. He also ran a short demo of the software at the panel. While some of the coding got a little technical (the system allows you to create and change variables on in-game objects even while the game is running in the engine), the coolest feature was the way they simulated iPhone controls: by using a real iPhone as a remote. They've released a free app on the App Store that will connect via Wi-Fi with a copy of the development tool running on your Mac, and as you touch and turn the iPhone, the editor reacts, and sends the (slightly lower resolution) output to the iPhone's screen. You can also make changes to your code as the game runs in that mode, so you can be playing and coding at the same time.
Conservatives hoping to attract younger supporters with video games
digg_url = 'http://www.joystiq.com/2010/02/19/conservatives-hoping-to-attract-younger-supporters-with-video-ga/?d'; In order to try and pull in visitors to the Conservative Political Action Conference this week, organizers are going all out. They'll have Glenn Beck as a keynote speaker, the NRA will be on hand, and there will be a video game lounge equipped with Xboxes and Wiis. Why the games? The conference is aiming to bring in the under-30 crowd, and to do that, organizer Kevin McCullough has created something called the XPAC Lounge, an area outside the Conference where attendees will be able to play Xbox, snack on junk food, and attend a "late night rap/jam session" with cool conservative cats like Mike Huckabee and John McCain's blogging daughter. Kevin McCullough's name sound familiar? He's the same conservative commentator who had to apologize to gamers after claiming the first Mass Effect game was "pushing our next generation of young men through the gates of hell." But apparently he's gotten over any issues he's had with interactive entertainment -- he now says that games like Guitar Hero and Call of Duty can help the conservative conference give this generation "a pat on the back and the encouragement of, 'We believe in you.'" All well and good; Just watch out for Sean Hannity. We hear he's a beast at Halo Wars. [Via G4]
Registrations open for SL Pro! conference, February
Registrations are presently open for SL Pro! a two day conference being run by Linden Lab for 'serious' professional Second Life content-creators to take place in late February this year, in Second Life itself, with a bit of help from NMC (the New Media Consortium). Unfortunately, it's a conference with more than one track, where the two tracks generally have a fair bit of overlap, so that's a bit of an issue. The two tracks are building and scripting, each with eight sessions.
Sony expects PSN to pull in 50 billion yen in FY 2009
Though yesterday's Sony investor's conference featured a concerning reference to the PSN's "new revenue stream from subscription," another slide from the presentation seems to indicate that the platform is already making money hand over fist. According to the slide (seen above), the company has set a lofty goal for the current fiscal year: It expects the PSN to bring in ¥50 billion (roughly $561 million) in revenue by the end of FY 2009. That's three times the amount of cash collected by the platform in the last fiscal year. Exactly how Sony plans to boost its revenues so drastically is outlined by other statistics on the slide. According to the company's calculations, the PSN currently has 33 million registered users, 1.4 million of which visit the PlayStation Store on a daily basis. We fall into the latter group -- but only because we can't stop window shopping for celebrities we can fling into oncoming traffic. We confess: It's one of our dirtiest, guiltiest pleasures. Source – "Media / Investor Conference - November 19th 2009" [PDF]
TUAW Live from the 360iDev Denver iPhone development conference
About a month ago we reported that the 360iDev conference was going to be held in Denver, Colorado. The event is now underway, and since I happen to live in the area, I'm attending the event that's billed as the premiere iPhone developer conference in the world.There are certainly a good number of iPhone developers on hand -- Tom Ortega of 360|Conferences, the group that's running the event, mentioned that the registration was at 225 developers, more than attended the last event in San Jose, CA.The sessions last for the next day and a half, and there are plenty of opportunities for developers to learn, meet, and party. Stay tuned to TUAW for short interviews and more info from 360iDev.
