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Zynga shutting down four games, OMGPOP site
Zynga's slash and burn to a more manageable and potentially profitable size continues with the closure of four games and the OMGPOP.com site. OMGPOP created former phenomenon Draw Something, earning it the notice of Zynga, which swiftly purchased the company for approximately $200 million just over a year ago. OMGPOP games Cupcake Corner, Gem Rush, Pool World Champ and Snoops will come to a close on August 29; OMGPOP.com will officially cease to exist on September 30, 2013, three months after the studio's closure in June. OMGPOP was impacted by the same cuts that saw Zynga's headcount reduced by 18 percent. Zynga notes: "This decision will not affect Draw Something, Draw Something 2 or Draw My Thing - you will be able to continue playing after OMGPOP.com has closed." The social games giant is currently reinventing itself under the direction of new CEO Don Mattrick, former head of Microsoft's Xbox division.
Zynga closes OMGPOP, the creators of Draw Something
Zynga announced yesterday that it was laying off about 18 percent of its work staff, or about 520 employees, which is bad news for any company. But it turns out that this set of folks includes most of the crew of OMGPOP, the company Zynga acquired for its uber-popular app Draw Something last year. It was only last March that Zynga picked up OMGPOP for $200 million after Draw Something became a big hit, and while the app did both grow and spawn a sequel under Zynga's oversight, OMGPOP's CEO Dan Porter left the company just a few months ago, and now most of the original staff is out of a job. Or at least on to the next one -- one former Zynga staffer says to TechCrunch that most of the team members "had new jobs lined up by the time they left the building anyway." It's true that the OMGPOP acquisition was extremely public, and while Draw Something was always popular, it wasn't hard to see that the audience lost a lot of engagement after that initial acquisition. I don't think this is the death knell for Zynga just yet -- the company has been cutting titles, but still has successful games running, and it's working on more to come. But this is definitely a wakeup call that the once huge social and mobile juggernaut needs to do things a bit differently in the future.
Draw Something 2 available with new words, drawing tools
Zynga's Draw Something, the incredibly popular drawing game for iPhone, now has a follow-up: Draw Something 2. It's available now on the US App Store as an ad-supported free download or premium, ad-free version at US$1.99. It was just in February that Zynga VP and General Manager, Dan Porter, said there were some exciting things in the pipeline for Draw Something, and we now know what he was talking about. Draw Something 2 has many new additions and features, including 5,000 new words, more drawing tools and over a hundred colors, plus a social feed and "Galaxy," where users can store their favorite drawings. Draw Something was originally developed by OMGPOP. It became hugely successful within a very short time and was soon acquired by Zynga. It eventually leveled off in popularity, but we're sure Zynga is hoping to re-ignite its popularity with Draw Something 2. [Via The Verge]
Draw Something becomes a game show in UK
The plans to adapt Draw Something, the app you probably still have on your phone from last year, into a primetime game show don't seem to have amounted to anything in the US, but a UK version is on the way.Channel 4's "Draw It!" pits two teams of one contestant and one celebrity together to ... wait, it's not even called Draw Something? Victory Television made a deal with Zynga for the rights to the app, which is very popular, and then adapt it into a TV game show, and they don't even use the name of the app?Without the name tie-in, this show is literally just Win, Lose, or Draw.
Draw Something studio CEO leaves Zynga
It's been so long since we've mentioned a big-name Zynga departure, so here we go: Dan Porter, former CEO of Draw Something developer OMGPOP, which Zynga acquired a year ago for $200 million, has exited the company.USA Today reports Porter, who served as VP of Zynga's New York office, leaves as the studio continues work on Draw Something 2. The original Draw Something has enjoyed over 100 million downloads since launching last February.
Daily iPhone App: French Girls is a strange idea that seems about to take off
Sometimes apps are expertly designed, very complicated machines, full of complex elements designed to take on tough tasks -- and sometimes they're just plain hilarious. French Girls is the second of these. It was developed in just 39 hours by a team of devs working on an app jam, and while there's not a lot to it (I wouldn't even call it a game, really), it is a lot of fun to see and play with. The title is a reference to the famous line from James Cameron's Titanic: "Draw me like one of your French girls," and that's exactly what the app is about. You're given a random picture from some other anonymous person on the internet, and your goal is to draw it with the provided colors, however you want, and then upload your drawing back to them. Once you've drawn a few people, you can then upload your own pictures, and within just a few minutes, you'll get new versions of your face or whatever else you upload back as a piece of original art (sometimes great, but usually very bad). The app feels very much like Draw Something did back before it got gobbled up by Zynga, in that it's just a fun and completely free celebration of being creative. As French Girls has gotten more and more popular over the past few days, I've seen more trolls pop up in it -- as far as I can tell, there's no one monitoring the drawings, so some pictures will come back with insults on them, or more objectionable images or language. But in general, the app is a lot of fun, both as you do your best to represent other people with your (either limited or great) art skills, and as you see pictures of yourself come rolling back in. Oh, and it contains the single greatest pull-to-refresh animation ever invented in the history of time. It's worth a download just for that. I doubt the team behind French Girls is ready to get grabbed up by Zynga anytime soon the way that Draw Something did, but I do feel there's more here to do -- maybe they can put in a quick picture moderation system, or add a small game layer in. You can already share your pictures via Twitter or Facebook, and there's even a nice web interface where you can look at all versions of a picture so far. The app itself is free -- there's not a lot to it, but, man, it makes me laugh every time to open it up and see what people have drawn next.
Draw Something 2 is coming soon
No, that's not a threat; it's a fact. Just about a year after Zynga bought developer OMGPOP, CEO Dan Porter has confirmed on Twitter that a sequel to Draw Something is coming soon. Porter says the new version of the game will feature "new ways to draw and connect," and TV host Ryan Seacrest has been posting screenshots that reveal new paint swatches and a number of other additions and upgrades. Don't worry: There's also a price-tag button right on the top bar, so the app will undoubtedly feature lots of in-app purchase options. The original Draw Something (which was released on mobile platforms and Facebook) saw its daily users drop quickly after the Zynga acquisition, but OMGPOP recently announced the game has seen over 100 million downloads and 11 billion drawings in the year since release.
Draw Something crests 100 million downloads after one year
After launching last February, Draw Something has penciled in 100 million downloads, Zynga has announced. The publisher released an infographic to celebrate the news, revealing some interesting facts about the game. Over the last year, 11 billion drawings have been made, with players spending over 28,000 combined years with the game. Furthermore, 22 million pizzas have been drawn, beating out the 11 million drawings of Lady Gaga.This goes a long way toward confirming our long-held theory that pizza is precisely two times better than Lady Gaga.
Draw Something turns one under Zynga's banner, celebrates 100 million downloads
It's hard to believe that it's only been one year since Draw Something debuted on the App Store. Few apps have run the full cycle of popularity faster than Draw Something, which started as a huge word-of-mouth release before being acquired by Zynga. A year later, many iOS gamers have Draw Something in their rearview mirrors, but the executive in charge of the game says it's not over yet. Dan Porter is the CEO behind Draw Something's original developer. He now serves as a VP and General Manager at Zynga. Porter recently spoke with Mashable about what's going on with the game these days. Even though Draw Something has fallen out of the public eye, Porter notes, the game continues to be very popular with more than 11 billion drawings created, and more than 28,000 years of game play contributed by players. Traffic has leveled off, admits Porter, but the game still has a sizable amount of daily active users and has topped 100 million downloads. So how can Draw Something regain the limelight it once enjoyed? Porter didn't share Zynga's plans, but he says there are some surprises in the pipeline, while name-dropping both Coca-Cola and kryptonite. So, more branding deals and corporate partnerships, I'd guess. Here's an interesting thought experiment: If you were running Draw Something, how would you get it back to its initial popularity? If it were me, I'd slim the app back down. The Zynga purchase has added all sorts of crufty nonsense to the experience and the initial popularity was based on just how simple and fun the original game was. At the same time, though, I'd also build out the metagame a little bit. The core back-and-forth drawing game should stay simple, but I'd add some progression elements like goals and achievements to keep veteran players interested. Finally, I'd rebrand it as a newer, better version ("Draw Something Else," maybe?), just because I think the original Draw Something brand was hurt so much by the Zynga acquisition. But we'll have to see what Porter and his team have planned. He says that despite the well-publicized transition, they're still all together and hard at work on improving the game.
Hasbro's Zynga board games now available, paradoxical
Lest you hadn't heard, Hasbro and Zynga recently teamed up to create board game versions of its popular video games. That includes a CityVille-themed version of Monopoly, a weird mash-up of FarmVille and Hungry Hungry Hippos, and Draw Something (the board game mechanics of which should be self-explanatory).Bizarrely, the collection also includes a board game version of Words with Friends. Words with Friends is often cited as being very similar – practically to the point of infringement – to Scrabble, the classic word game published by ... Hasbro. Just to reiterate: this is the board game version of a video game version of a different board game published by a company that should be, in theory, a competitor.Try not to let your head explode.
Report: Zynga paid over $20M for A Bit Lucky; Draw Something executive leaves
Zynga reportedly paid between $20-$25 million for "mid-core" developer A Bit Lucky, a pair of sources familiar with the deal tell Bloomberg. Zynga announced the acquisition of the developer a couple days ago, part of an initiative by the publisher to create deeper gameplay experiences that are attractive to a wide range of players, but can also be enjoyed by core gamers.Also revealed in the past 24 hours: Wilson Kriegel, former chief revenue officer of Draw Something studio OMGPOP, has left the company. Zynga acquired the studio only a half year ago for $200 million.
Zynga and Hasbro make CityVille Monopoly, more, for when you're board
Pretty soon your mom won't need the computer to get her Words with Friends fix. The Zynga and Hasbro partnership will bear its first fruit this fall, when board game adaptations of CityVille, Words with Friends, Farmville and Draw Something hit retail, ABC reports.CityVille Monopoly will be available in October for $24.99. It's a version of the Hasbro classic where players are tasked with building skycrapers instead of houses and hotels, and the first player to build four skyscrapers wins. Hungry Hungry Herd also releases in October, for $22.99, and is Hasbro's interpretation of FarmVille – it's just Hungry Hungry Hippos without the hippos.Words with Friends will be available in two flavors this October and will play exactly the same as the online game, in the standard, $19.99 edition and a deluxe $39.99 edition with a rotating board. Not much is known on the fourth and final game, an adaptation of OMGPOP's Draw Something, which Zynga acquired for $200 million back in March. The board game adaptation of Draw Something is planned for late October/early November and will likely play a lot like Pictionary.
Mobile Miscellany: week of July 9th, 2012
Not all mobile news is destined for the front page, but if you're like us and really want to know what's going on, then you've come to the right place. This past week, Motorola debuted the RAZR V in Canada and the Sony Xperia Ion was spotted at Rogers -- curiously, the phone has yet to be formally announced for the carrier. These stories and more await after the break. So buy the ticket and take the ride as we explore the "best of the rest" for this week of July 9th, 2012.
Draw Something game show pilot coming to CBS
CBS will team up with Zynga to produce a pilot for a primetime gameshow based on the mobile game Draw Something. CBS beat a number of other networks in a bidding war to take on the Sony Pictures Television, Embassy Row, and Ryan Seacrest Productions project.Ryan Seacrest, Michael Davies, and RSP CEO Adam Sher are teaming up as executive producers on the project. The show has players and celebrities use their drawing skills to win money. Seacrest's website added that "viewers at home will also be able play along and compete with for prizes using phones and tablets, ushering in a new era in game show viewing."Seacrest is not anticipated to be the host of the show, according to Variety.
Draw Something wants you to draw ads with latest update
If you've noticed a lot of a hockey-themed subjects cropping up during your Draw Something playtime lately, it's not just because its hockey season and Zynga is trying to stay topical. Rather, it's all part of Draw Something's new advertising initiative, which allows sponsors to insert their brand/product/whatever into the game's list of drawable somethings.The NHL is the first major sponsor to hop onboard, posting hockey-related doodles to an official Pinterest board. The concept was tested using recognizable brand names like KFC, Doritos and Nike, with the response being positive enough to implement the system for real. Whether this type of integrated, subtle advertising experience is preferable to banner ads remains a matter of personal preference, but we do love the idea of drawing a box of Toaster Scrambles®.This post fictionally brought to you by Pillsbury® Toaster Scrambles®. "They're practically food!"
Report: Draw Something daily users declining rapidly
Draw Something users may be finding a new distraction, according to conclusions drawn by a new report from WebMediaBrands. As reported by the BBC, WebMediaBrands tracks Facebook usage as it relates to mobile applications. According to the data, the number of daily users that log in to Draw Something via Facebook dropped from 14.3 million 10.4 million from April 2 to May 2, suggesting that the game may be losing its death-like grip on the masses.Zynga acquired Draw Something developer OMGPOP in March for a cool $200 million. It's important to note that the report doesn't include all Draw Something users, as it's also possible to connect with just an email address. Still, assuming the report is accurate, a decline of nearly 4 million daily users probably isn't the best news for the company after making such a large investment.
Zynga posts loss, beats estimates following OMGPOP acquisition
There's good news and bad news for Zynga's financials. The good news first: Thanks to its purchase of Draw Something developer OMGPOP and some strong releases, the social game publisher beat quarterly revenue estimates from Wall Street, growing its year-over-year revenue to $321 million from $243 million. Zynga says it expects to make from $1.425 billion to $1.5 billion this year in total.But the bad news is that outside of that big purchase, the company isn't showing the growth that Wall Street would like. Total monthly active users were up 24 percent, but analysts would prefer to see even more, and claim that Zynga only had a good quarter because of the acquisition.Zynga also lost $85 million for the quarter. "They had to acquire to raise their numbers, but you're not going to be able to do that too many times," said Arvind Bhatia at Sterne Agee.So Zynga will need to prove that it can sustain its growth outside of major acquisitions if it wants to keep stock prices up. We don't know much about the financial world, but would planting more corn help?
Zynga-owned Draw Something finally gets update for sharing, undo
Most of our stories about Draw Something since the game's launch have been business related. After it garnered tens of millions of users in its first few weeks, the company that makes the game, OMGPOP, was bought by Zynga for a whopping $200 million. But here's finally something to show after all of that hubbub: The game has been updated on the App Store with a few features that probably should have been in there all along. Specifically, those would be the ability to actually share the pictures you make with Facebook and Twitter or saving them to the Photos app on your iOS device. Previously, people were working around this by screencapping their pictures, but this makes much more sense and should make for passing around even more great drawings. You can also undo steps if you make a mistake while drawing, and users can chat with each other as they draw as well. As far as I'm concerned, this is OMGPOP catching up with must-have improvements to the app and given that much of the buzz on the app has passed, they might not be too much help in growing the app's audience even further. But for those still playing Draw Something, these will probably be nice updates to have anyway.
Zynga expects to acquire more companies to rival OMGPop deal
When some people are rejected they use it as motivation to improve their own lives: start working out, eat healthier, study harder, create something beautiful. Other people take it personally and start manically hitting on anything in a 50-mile radius to prove that one person was so terribly wrong. Zynga, it turns out, takes rejection personally, and as companies are more people than people are, it's planning a years-long acquisition spree, CEO Mark Pincus tells Bloomberg.Rovio, the developer of Angry Birds, rejected an offer from Zynga for $2 billion, Bloomberg writes, and from 2010 to 2011 Zynga spent $147 million to acquire 22 companies, and $180 million on Draw Something's OMGPop alone. Zynga's merger chief Barry Cottle is searching for companies with blockbuster social games on the same scale as Farmville and Cityville, Bloomberg says.Zynga plans to handle "a few" deals similar to or larger than the OMGPop acquisition in the next three to five years, Pincus says."We're sitting in a very advantageous position," Cottle says. "We have a significant amount of cash, we have no debt, and we have access to debt to be as aggressive as we need to be." Zynga has $1.81 billion in cash and short-term investments and its stock is unstable, dropping 3.2 percent this morning to $10.59, Bloomberg notes. Let's hope that with all those new employees Zynga is transplanting and taking on, a few of these acquisitions work out as expected.
Draw Something hits 50 million downloads, becomes number one paid app
Draw Something has become the fastest selling mobile title in history, moving 50 million proverbial units since its launch last February -- 13 million of which were accumulated in just the last week. The pictionary-plus-'splosions app from OMGPOP is currently the number one paid app on the iOS App Store, dethroning Rovio's flagship rocket ship Angry Birds Space.Broken down into impressive-yet-meaningless marketing figures, Draw Something has yielded six billion drawings in total, at a rate of 3,000 per second. We'd imagine that a large percentage of those drawings are boners, but new-owners Zynga have yet to release information that specific.
