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Demo-rama: MLB 2K9 [update]
In the special way that only Joystiq can, we're taking two demos that most of you won't care about, combining them into one post and, with just a little bit of pixie dust, making them newsworthy. It's a dangerous, arcane sort of magic, not to be attempted by novices or those with a heart condition.So, if you'd like a sampling of MLB 2K9 or Monsters vs. Aliens, you maybe be in the minority of people on earth, but you're also in luck. Behold!Update: Yep, we've already posted about Monsters vs. Aliens, but at least there's no chance anyone will miss out now.
Monsters vs. Aliens demo picks a fight with the XBLM
The Xbox Live Marketplace doesn't traditionally receive new game demos on Sunday, but today is an exception with the release of a freakishly combative Monsters vs. Aliens demo.The 620MB demo of the Activision developed movie game gives players a trial of a few missions, which is plenty of hands-on time to reinforce the general rule that movie-based video games are monstrously disappointing. We hope (yet are pretty certain) that DreamWorks' flick offers up more entertainment than the game.[Via Major Nelson]
Microsoft investigating retail options, hires former Walmart exec
Microsoft is giving retail stores another try, even after closing its only store at the Metreon in 2001. It plans a "small number" of stores, but did not mention locations or size. The company is hiring Walmart veteran David Porter -- an expert at negotiating deals between the movie industry and the big-box retailer's expansive DVD sales division. Porter most recently worked at Dreamworks Animation, managing worldwide product distribution for their games and movies. The stores apparently will be geared for sales and education about Microsoft's product line. Porter said, "I am excited about helping consumers make more informed decisions about their PC and software purchases, and we'll share learnings [sic] from our stores with our existing retail and OEM partners that are critical to our success." If Microsoft is aiming to compete with Apple on a retail level, they seem to be omitting a key part of Apple's retail success: Service. The Genius Bar is arguably the most crowded area in Apple retail stores, with every store booking appointments well in advance. A Microsoft service bar for both PCs and Zunes could be a very popular destination. If Microsoft stores can offer a competent service experience for the vast diversity of PC hardware, they might have something. Microsoft has a 20,000 square-foot "Retail Experience Center" in Redmond, on the company's corporate campus. The Center is designed to show how Microsoft products can be used in every corner of a business' operations: from the loading dock to the reception desk. It's unclear if it will serve as the model for Microsoft's new retail initiative. [Via ifoAppleStore.]
Did NBC's promotional shove help or hurt 3D?
Love it or hate it, 3D has been on a tear in 2009, and it enjoyed the biggest audience yet over the last two nights with a quick Super Bowl ad and follow up hour long 3D episode of Chuck, both on NBC. However, given the mixed opinions, and the questionable tech used to bring 3D to homes that aren't really equipped to deal with it, we're not sure if the movement went forward or backwards last night. Our friends at Cinematical and TV Squad have chipped in opinions on the Monsters vs. Aliens promo (embedded after the break) and special TV event, but what about you? As a glasses-only affair it required an audience a bit more prepared than usual than usual for TV, and there were plenty of chances for problems and misunderstanding. PR reps for theater 3D companies were quick to point out their stereoscopic technology provides much higher quality (we agree) than you saw on NBC, and while that begs the question why bother at all, it seems like the chance to seed the potential of 3D -- even with a subpar anaglyph display -- was too big of an opportunity to ignore.Read - I don't care what NBC is saying... 3D on TV still doesn't workRead - Poll: Did You Like The 3D Superbowl Movie Commercials?
Monsters vs. Aliens 3D promo gets detailed
For those searching for a few more details on how exactly the Monsters vs. Aliens 3D trailer will be seen on Super Bowl Sunday, you've arrived at the right place. According to a new AP report on the topic, around 150 million 3D glasses will be given away for free at Pepsi / SoBe Life Water displays at 28,000 locations including grocery, drug and electronics stores and big-box retailers -- in other words, you shouldn't have to look hard to find 'em. The three minute promo will utilize Intel's InTru 3D and ColorCode 3-D technologies, which are said to be far superior to the old red-blue Anaglyph system. In fact, those without 3D glasses will still be able to make out what's going on. Oh, and if you were even the slightest bit curious as to how serious DreamWorks Animation is about pulling this off, get a load of this: the outfit's CEO, Jeffrey Katzenberg is calling the stunt "perhaps the biggest media-advertising event in history," noting that it will involve "tens of millions of dollars." Gulp.[Image courtesy of AP Photo/Matt Sayles]
Monsters vs. Aliens trailer, Chuck to air in 3D in February on NBC
This won't come as any surprise to folks watching the absolutely thrilling Chargers vs. Colts matchup on NBC, but 3D has officially hit the mainstream. NBC has been feverishly pushing a 3D airing of a Monsters vs. Aliens trailer on Super Bowl Sunday, and a 3D episode of Chuck will follow later in February. We were even blasted with a shot of Jerome Bettis rockin' some super ugly 3D glasses, of which you'll be able to procure yourself for free in the coming weeks at select Pepsi and Sobe kiosks. Obviously, since the ads were shown to all watching tonight's tilt, no special television will be needed to enjoy the eye-popping content; now, let's just wait and see if any 3D clips are snuck into the actual Super Bowl.[Via TVByTheNumbers]
Activision publishing Monsters vs. Aliens game
Next year's feature film from Dreamworks, Monsters vs. Aliens, will be adapted to all major platforms. Set for a March release next year, the game will be developed by Beenox Inc. and stars a group of misfit monsters on a quest to save the world from an attacking force. The game will feature co-op gameplay, as well as multiple playable characters. [Via press release]
Dreamworks (& Steven Spielberg) sign distribution deal with Universal
Finally separate from Paramount, DreamWorks doesn't appear to have wasted any time inking a seven year distribution deal with Universal. While we shouldn't expect anything to change too drastically -- the deal kicks in next year, with the first Universal-distributed DreamWorks flicks likely hitting theaters in 2010, while Paramount hangs onto sequel and remake rights for films it's already distributed -- it does mark one change that could have an effect on the high definition landscape: the return of Steven Spielberg (quoted saying "Universal has always been my home base, so this agreement starts a new chapter in what has been a long and successful association") to Universal. After several Spielberg movies were erroneously listed as Coming Soon to HD DVD, we're still waiting for Jurassic Park, E.T. and Jaws on high definition discs. If they're not already in the works, lets hope someone (where is Michael Bay when we need him, since Jeffrey Katzenberg's never going to bring it up) thinks to mention this to Mr. Spielberg before the ink dries on the new deal.
Poll: Which Blu-ray studio is your favorite?
You've already seen how Sound & Vision graded the biggest Blu-ray studios, but now we're interested in getting your take. Now that you've had a number of months to check out each studio on a level playing field (read: everyone on team Blu), which studio(s) have impressed you the most? Feel free to include pros / cons from image quality, soundtrack fidelity, extras, BonusView / BD-Live support, etc. Let us know which of the Blu-ray studios has made you smile the most in 2008, and make sure you voice your opinion on which one(s) could stand to improve. %Poll-20775%
DreamWorks and Paramount make breakup official, hands out tissues
And to think, most of you probably had no idea that these two were even having issues. After Paramount's parent company, Viacom Inc., acquired DreamWorks in 2006 for $1.6 billion, things were never exactly pleasant. Now, the two have finally hammered out a deal that will enable them to part ways and retain "joint custody," if you will, of around 40 movie projects. Where do things go from here? Spielberg and his team of executives are out to form an "independent studio backed by one of India's biggest conglomerates, Reliance ADA Group, which plans to invest $550 million for a 50% stake." Under the settlement, Spielberg's new firm (which will still go by DreamWorks) will take the lead on upwards of 20 film projects currently owned by Paramount. As with most divorces, this one too is filled with complexities -- if you're into that, tap the read link for all the minutiae.[Image courtesy of Kinoweb]
First Transformers featurette available via BD-Live
Since the year between HD DVD & Blu-ray releases wasn't enough time to get all the features on-disc, BD-Live connected owners of the Transformers Blu-ray disc can download "Robot Ninjas" starting today. Promised to be the first of many downloadable add-ons, this one gives a look behind the scenes of the fights in the movie, specifically Bumblebee vs. Barricade. High-Def Digest mentions that next up is a "What Effing Happened to Mason City" feature, as these fill in the gap until the sequel Transformers: Revenge of the Fallen hits theaters. Wondering what in the name of Michael Bay's righteous indignation you're missing? Check out a clip from the feature after the break.
DreamWorks CEO participates in live transatlantic 3D broadcast
While it's not quite a hologram interview, DreamWorks Animation CEO Jeffrey Katzenberg still managed to wow onlookers in Amsterdam by being the subject of a live 3D broadcast originating in Los Angeles. This isn't the first of its kind, mind you, but those involved are still patting themselves on the back and dubbing it the "first transatlantic HD stereoscopic 3D broadcast." Part of the demonstration was to showcase the bigwig's belief that 3D is the future of cinema, as he stated that it was "the most exciting thing to happen to the visual experience in 70 years." Over at IBC2008, 3D HD was being pumped up by firms such as 3Ality and Quantel, and as much as we doubted that this stuff could ever catch on, we can't say the marketing teams aren't doing their darnedest to make it so.[Image courtesy of PhotoBucket]
Paramount to offer $10 rebate for select Blu-ray Disc upgrades
Who knows, maybe this holiday season will be a decent time to stock up on Blu-ray Discs. Exactly one month after hearing that Warner would be lowering the BD price bar this winter on a slew of its titles, in comes word that Paramount Home Video is preparing a promotion of its own. Reportedly, the studio will be offering movie collectors a $10 rebate when they upgrade select DreamWorks and Paramount DVDs to Blu-ray Discs. Blu-ray copies of Transformers, The Godfather, Old School, Stardust, Sweeney Todd and Zodiac will be eligible for the rebate, with the purchase having to be made by December 31st, 2009. For all the fine print (there's not too much), the read link has you covered.[Via CDFreaks]
Real-time 3D HD teleconference demo scheduled
AT&T may be missing out on this "reach out and touch someone" opportunity, but Dreamworks SKG is there to score on the first real-time 3D HD broadcast. SKG CEO Jeffrey Katzenberg will be interviewed in stereoscopic 3D HD glory by 3Ality Digital, and the resulting bits will be beamed by satellite company Arqiva to Amsterdam. The demo will be the first real-time 3D HD broadcast, and the "real-time" angle is definitely where the challenges are. The two HD camera feeds are muxed together at the source into a (very strange looking, we assume) 2D image, which is demuxed on the receiving end before being beamed out to Christie projectors. Neat stuff, and we're just waiting for the day this tech comes to distance workers all over.[Image courtesy TMCnet]
THQ investor presentation reveals release windows for Super Hero Squad, Master Mind
THQ, despite receiving some bad press regarding their bottom line, still has investors -- as such, they still have presentations explaining to their investors how breathtaking their games are. We usually gloss right over said morsels of self-congratulation, as they rarely contain anything other than boring sales charts and demographic research, but a recent THQ investor informer actually contained some new, worthwhile information concerning the company's plans for next year.Skipping past the slightly humorous claim that Smackdown vs. Raw 2008 is the unattributed "#1 Fighting Game", THQ revealed release windows for three of their "bigger" properties: an entry in their long-held but never used Ultimate Fighting Championship franchise (Spring '09), their youth-oriented crime fighting title Marvel Super Hero Squad (Fall '09), and a Fall 2010 release window for their adaptation of Dreamworks' upcoming film Master Mind, echoing the movie's initial release date. This information was immediately followed by hopeful sales charts to prove that the company will, in fact, still be in operation in 2010.
HP gets color-critical with 24-inch DreamColor LP2480xz LCD
Color-critical displays have been around for ages -- you've just had to look really hard and break out some serious change in order to claim one. Now, however, HP's aiming to make a professional display that's actually somewhat affordable for the layman, and that monitor is the DreamColor LP2480xz. Checking in at 24-inches diagonal, this 30-bit, LED-backlit monster provides "a range of more than 1 billion colors" and "achieves more than 64 times the colors available on mainstream LCDs." It was designed in collaboration with DreamWorks Animation and comes bundled with the HP DreamColor engine software and calibration kit. Oh, and if you've been wondering just what the definition of "affordable" was, you can procure this one right now for a modest $3,499. Action shot after the cut.Update: Looks like we conflated that 30-bit spec with inches, post has been updated. We're also hearing this thing runs at a standard-for-its-size 1920 x 1200 pixels. Thanks to everyone who pointed this out.
Best Buy replenishes Wii Fit, Karate Kid stock
Having trouble finding Wii Fit? Since the exercise game's launch, hardly any shops -- brick and mortar stores or online retailers -- seem to have copies on their shelves. According to this week's Best Buy circular, however, starting this Sunday, the chain's locations will have a minimum of 10 bundles to sell. If you're still looking for a console to play Wii Fit on, then you'll be happy to hear that Best Buy stores will have limited quantities of Wii systems in stock, too.Also on Best Buy's circular: Get a free DVD of The Karate Kid when you buy a Kung Fu Panda game for [any] console (excluding the Nintendo DS version). Who would have ever imagined it?! A reason to buy the Kung Fu Panda game!See also: Can't find Wii Fit? Here are some alternatives!%Gallery-4745%[Via CAG]
Blizzard artists join Laguna art school faculty
A few days ago, Gadgetress at ocregister.com wrote about the perks of attending the Laguna College of Art & Design, or more specifically, being on board their new video game program. Thanks to a well connected chair of the Game Art major, artists from Blizzard Entertainment, Dreamworks Animation, and Double Helix Games are on staff. Gadgetress also talks about a few students in particular, as well as Blizzard's new University Relations program. Personally, I can't think of many companies better than Blizzard or Dreamworks to have a hand in educating upcoming artists on the industry. Both of them are quite good at developing distinct, marketable styles, and obviously the individuals on staff have extensive experience in the industry. Considering this college is located near the Blizzard Campus, it's likely many of the individuals in this program have dreams of working for that particular company. Being taught by the very people you'd like to one day work with must be way cool.
Entire Paramount Blu-ray catalog is back by the end of May
When Paramount makes a decision it really gets behind it, and just as quickly as Paramount titles disappeared from store shelves back in August, they'll all re-appear in the next few weeks. With the initial Paramount Blu-ray re-commitment just a few weeks ago, we learned that 8 of the 32 previously releases titles would be available on May 20th, and now the studio has confirmed that the entire Blu-ray back catalog will be available by the end of May. The titles will be true reissues and identical to the original release -- so if you didn't like the first one, you won't like these either. We're sure plenty of recent Blu-ray adopters are happy to get their hands on titles like Mission Impossible trilogy and The Italian Job, but we'd be more excited to see some of the more recent Paramount releases go Blu, like say, Transformers. But hey, at least we can finally get rid of that annoying asterisks on our weekly releases post.
All future DreamWorks Animation movies to be made in 3D
As gimmicky as 3D typically is, we've seen just how impressive it can be when done right. Apparently, DreamWorks Animation thinks it can convince viewers to pay a premium for a three-dimensional product, as its Chief Executive Jeffrey Katzenberg announced that all of the studio's future films -- starting with next year's Monsters vs. Aliens -- will be "made in 3D." Reportedly, adding 3D to each film will require an extra $15 million per production, but after the stunning success of Disney's Hannah Montana / Miley Cyrus: Best of Both Worlds Concert Tour, it reckons the investment is a smart one. As it stands, only 1,200 or so theaters worldwide are capable of 3D exhibition, but Katzenberg is hoping that some 3,000 to 5,000 would be equipped once Monsters emerged.[Via WidescreenReview, image courtesy of WorstPreviews]
