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Fujifilm shakes it off with a Taylor Swift-themed instant camera
Fujifilm is no stranger to collaborating with people from other industries, particularly when it comes to its instant cameras. A couple of years ago, the company worked with designer Michael Kors on a special, fashionable edition of the Instax Mini 70, and now it's enlisting none other than Taylor Swift to help it sell its retro cameras. Pictured above is the Taylor Swift Edition of Fujifilm's first analog square-format shooter, the SQ6, which was apparently designed by the pop star herself.
The best instant camera
By Erin Lodi This post was done in partnership with The Wirecutter, a buyer's guide to the best technology. When readers choose to buy The Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here. After 10 hours of new research and testing (on top of three years' worth of work on previous guides), we think the Fujifilm Instax Mini 90 Neo Classic is the best instant film camera for most people, combining ease of use, great-looking photos, and retro-cool style at a reasonable price.
Fujifilm's SQ10 is an instant camera for the Instagram generation
Instant film cameras have been making a comeback in recent years, and Fujifilm is partially responsible for this. The manufacturer's Instax Mini 8, for instance, is a best-seller on Amazon, which may have to do with the fact it only costs around $70. But the company seems to think people are willing to pay way more than that for one of its Instax shooters. Enter the Square SQ10, a hybrid digital instant camera that costs $280, offering the best of both worlds at a premium. It features a newly minted CMOS sensor (1/4-inch) with a 28.5mm f/2.4 fixed lens and an image processor that, Fuji says, will push out the best shots yet from an Instax product.
Fujifilm's new Instax camera is half digital, half instant
Panasonic isn't the only camera maker introducing a new, affordable product today. Fujifilm is doing the same with the Instax Square SQ10, a hybrid digital/instant shooter with a retro look and a 3-inch, 460,000-dot LCD on back. Inside, the SQ10 features a freshly minted system with a CMOS sensor and an image processor that, according to Fujifilm, will produce better shots than any previous Instax camera -- especially in low-light situations. In addition to that, the company is introducing a new film format, which will let you print pictures in a 1:1 aspect ratio (aka a square, like most of your Instagram posts).
