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Disguising the grind, part 2
Other quests may require you to kill a named monster but to get to him you have to go through several passageways full of other monsters. The core idea here is pretty solid -- the quest isn't the mundane task of running from A to B or killing some monsters. The quest has another goal entirely and the mundane tasks of travel and killing monsters are challenges to overcome in accomplishing that goal.
Ubisoft aims to 'quickly' soar to a 10% market share
During the BMO Capital Markets Digital Entertainment Conference, Ubisoft CEO Yves Guillemot told attendees his company aims to capture a 10 percent market share in the flooded games industry. According to Guillemot (via GamesIndustry.biz), Ubisoft currently stands at "around 6 percent," but the executive believes his company can expand its reach using a multi-tiered strategy to raise its share very "quickly." At its core, Ubisoft's plan was detailed as a three-pronged approach: A focus on present and future consoles, online and social networks and entertainment convergence. In June 2009, Ubisoft revealed the cross-game interface social media and digital platform, Uplay -- a web-based service it hopes will allow developers to better connect with players. Apart from this "confluence" concept, Ubisoft has continued its convergence strategy by expanding its marketing reach to gamers through various forms of media and through the use of its movie license agreements. "We have many opportunities to gain market share," Gillemot said during the event, echoing statements made during its Q2 earnings call last week regarding the importance of leveraging upcoming technology from Microsoft and Sony. And let's face it, if pre-order data is to be believed, Ubisoft will soon be diving into giant wells of loot following the release of Assassin's Creed 2... and that has to help the company inch closer to its 10 percent goal.
CCP's Ryan Dancey on keeping EVE Online compelling
CCP Games Chief Marketing Officer Ryan S. Dancey recently spoke with Gamasutra's Christian Nutt about the state of EVE Online and what makes the sci-fi title unique. EVE has traits that many MMOs don't, such as player governance, a dynamic virtual economy, and slow but continual subscription growth. CCP does face problems in tandem with that growth however, namely from RMT operations. There is also the issue of balancing developer control over aspects of the game's economy (mission rewards, salvage and loot drops, ISK sinks) with the ideal of allowing EVE's economy to be as player-driven as possible, explains Dancey. Among other things discussed in the interview, Gamasutra asks how White Wolf has changed following the merger with CCP Games nearly three years ago. Dancey tells Gamasutra: "It's just an imprint... White Wolf used to have a fairly large staff. It doesn't anymore. It's focusing primarily on the World of Darkness RPG products. It's not doing some of the things it used to do; board games and other card games and things. The focus of the company [CCP] is on making MMOs and our legacy table top business is a legacy business."
The Daily Grind: Leveling up in real life
The other day, we asked our readers whether they take their time leveling or if they make a mad dash to the level cap. We had a variety of responses, with some people fitting into one of the two polar opposites and others placing themselves somewhere in the middle. One reader, Accordance, made a comment that brought up another aspect of the discussion: "I think it would be worthwhile to discuss how we play games as a reflection of how we live our day-to-day lives outside of games." While it may seem like a no-brainer that the goal-oriented career-focused person in real life would also be tearing through achievements in a game, we have a feeling that this may not always be the case. Perhaps the fast pace of your professional life leads you to want to take things slower and relax when playing an MMO? On the other hand you might have someone with a steady and undemanding job, happy with their station in life, who comes home from work and gets satisfaction from blazing through their MMO goals. So where do you fit? Does your leveling/playstyle in general match your real-life attitude towards goals?[Thanks, Accordance!]
TUAW at E3: The Sims 3 for iPhone
The Sims 3 pretty faithfully recreates the Sims experience on Apple's handhelds, albeit in a more streamlined version. While the handheld port avoids a lot of the new complexity of the latest PC release, the core Sims experience is still here -- you can create a Sim, give it a personality and a house, and then help your little avatar live its life, from going to work to following goals and dreams to completion.To a relatively new Sims player (I've never been a huge fan of the games), the variety of things to do here is pretty impressive. There's the usual tasks around your house -- eating, cleaning, sleeping, and so on -- but as you play, your Sim comes up with new goals to lust after, and it's your job to make sure those things happen, all while trying to preserve your Sim's health and sanity. For instance, just a minute into playing, my Sim suddenly got it in his head that he wanted to "use someone else's shower" (which seems like an exceedingly creepy goal to have, actually), but instantly I started thinking about all the things I had to do to complete it: go to town, meet someone, get invited to their house, and then somehow find an opportunity to jump in the shower.
From our readers: Is my Ulduar-clearing guild holding me back?
I'd like to take a minute to address the concerns of one of our readers. Since my return to WoW Insider, I've been focusing on sanity, progression, and congruence. Dear WoW Insider:I need help, and I figure between me and that guy in the last Breakfast Topic, I'd have more than a good chance of you guys having suggestions to my current dilemma.I'm fairly new to WoW, having started in December 2008, after a long stint on FFXI. I was glad I made the move, and I haven't looked back. I toyed with a few classes before settling on a blood elf rogue. I zoomed through classic, Burning Crusade and have now made Northrend my home.I hit 80 a couple of months ago, and although many guilds have offered for me to join along the way, I always replied that my brother's guild was going to take me in as soon as I turned 80. I've been with them on a few heroics and even saw the inside of Sunwell as my first raid ever, although I must confess all that left me feeling a little bit bewildered as I didn't really know what was happening most of the time. I was constantly asking for help, asking where I should stand and what not. While most of the guild was really nice and understanding (and still are), I'm feeling a little bit out of my depth. Most of the guild members are very experienced, as you can imagine. Some of them are on their second or third alts clearing Naxxramas, and most of the guild are working on Ulduar progression.
Anti-Aliased: Serious business guys, serious business
This is one of those quintessential arguments that pops up time and time again amongst gamers, guilds, groups, and communities. It's an argument that divides people, pisses off people, and causes countless more gamers to alienate other gamers. How serious should you be about playing your game? Of course we laugh about a topic like this one. Games aren't suppose to be serious, that's why they're games! They're suppose to be fun and enjoyable. If you're not having fun, then you're doing something seriously wrong. For the most part, all of this is true. Yet, there are small segments of the games that we play that actually can require everyone to sit down and "get serious."We see it in raiding tactics, player vs. player tactics, loot distribution, and many other areas (including the entire universe of EVE Online, which seems to be played very seriously.) We've even dedicated a segment of our culture to this type of behavior -- the "hardcore" crowd.So, let's go forward and look at the question, "Are games getting too serious?"
Meeting the goal of 100,000 honorable kills
Tipster Tomek sent us a note about his friend Zbijmnie of EU Vek'nilash, to see if, at level 49, he might be one of the lowest level players to every hit the goal of 100,000 honorable kills for the achievement, but after looking around for a bit, I've found the achievement is pretty commonplace. Because the count actually started way back when HKs were first added to the game (and not when achievements were), lots of people have picked up the seemingly gigantic number already. In fact, here's a level 19 who did it right when he logged into the expansion for the first time (which means he had killed 100,000 people even before patch 3.0.2.Which is kind of a shame -- after Gears of War's "Seriously" achievement (to kill 10,000 enemies) was met, they added a "Seriously 2.0" to the sequel (to kill 100,000 enemies), and that one's been met as well.So in retrospect, getting 100,000 HKs isn't too hard -- even if you got one every second, it'd really only take you about a day of playtime, which is probably a lot less than a month of realtime, depending on how long you play for and how good a player you are. Maybe in the next achievement update we'll see a really impossible goal for players to work on: 10 million mobs killed? 10,000 instances run? A million players looted in the battlegrounds? There's got to be something in the game that seems impossible for someone crazy out there to work on.
Getting all the Well Read books
It's the weekend after Thanksgiving, the family has all left, there's nothing but turkey leftovers to eat, and you hit level 80 last week, and you're just waiting for your guild to level up so you can start the endgame. What is there to do on a Saturday or Sunday afternoon? Find all of the Well Read books -- WoWWiki has the guide I've been looking for ever since I first got excited about this achievement. I count 43 in total, and they've got a list of all the books you need and where you can find them for reading.The vast majority of the books can be found in Scholomance and the Scarlet Monastery, so a run through both of those instances (you can easily solo both at 80) will get you many of the books you need. From there it's time to travel the world -- Brill, Southshore, the Eastvale Logging Camp, Duskwood, and Booty Bay, and a few other places, depending on your faction (Alliance seems to have a little bit of an advantage there, as Stormwind and Orgrimmar have nice libraries. There are a few good books in Undercity, but the Orcs and Tauren aren't much for book learning, apparently).Seems totally doable in a quick afternoon, and while you won't really get anything but the 10 achievement points (and probably a nice chance to pick up some more of the old Azeroth explorer achievement), why else would you do this, other than to brag about it. Whenever anyone argues that you don't know your Azeroth lore, you can just point them to your Armory page, and tell them to check the part about you being Well Read.
Breakfast Topic: Last minute preparations
When Wrath comes, I'm pretty much abandoning my Druid. He's served me well through Battlegrounds, Arenas, and 10,20, and 40 man raiding, but be it burn out on Druids in general or just the need for the change of pace, he's fallen by the wayside. My Hunter is my main now, and my Death Knight will be a co-main come Wrath of the Lich King. Despite this, I'm actually playing my Druid quite a lot these days. Why? Because I just have to get the Guardian of Cenarius title for him, and I'm still a few thousand points shy of Exalted with Cenarion Circle reputation. It may seem to weird to be putting so much work into a character I'm not going to play for quite a while once Wrath comes out, but I feel like I owe it to him. He still has a rich, ongoing roleplaying backstory, and he's still been through a lot with me. So getting him to the pinnacle of Druidism is easily the best tribute I can think of. So he's in Silithus, slaughtering Twilight Cultists by the bucketload, looking for those Encrypted Twilight Texts.In addition, of course, I'm preparing for the 3.0.2 patch and Wrath in other ways. I already have enough Bog Lord Tendrils and Unidentified Plant Parts for my Death Knight to get a foothold in Zangarmarsh, and I'm gathering Arrakoa Feathers as well. If I have time, I may also gather a bunch of herbs and let my DK powerlevel inscription. Now that we're probably about 10 days away from 3.0.2, how are your preparations coming? I know a lot of you probably chimed in with your goals for pre-Wrath a few weeks back.. Are you making any progress on them, or are you like me, scrambling for those last few points of Cenarion Circle reputation before next Tuesday?
Breakfast Topic: Your WoW goals
Back in June on my guild alliance's forums, one of our members posted a thread asking us a fairly simple question: What are your WoW goals? Being an alliance that covers a wide variety of playstyles, the posed goals were just as varied. The most common goal across everyone was to get an Amani War Bear, but these goals were everything from killing Illidan to getting their first epic flying mount to getting the Gladiator title.The thread was bumped just the other day so we could all see our progress on the goals we posted oh-so-long ago (in internet time). It was pretty cool to see, since many of the people that posted completed most of their pre-Wrath goals. It's really fun to see everyone actually achieving the things they've wanted, no matter how big or small.Personally, I still have a few goals I'd like to meet before the expansion rolls around. Kill Kil'jaeden. Almost there! Get an Amani Warbear for my Paladin alt Get an Orb of the Sin'dorei for my Priest. The first one I want far, far more than the others. The mount and the trinket are pure vanity (especially since my Priest already has a bear), whereas the Kil'jaeden kill is something I'd really love to see my raid accomplish together. I'm going to go ahead and pass this question on to you guys: What are your pre-Wrath of the Lich King goals? How about goals that don't have a time limit on them? Do you just want an Ironfoe one day, like a certain Paladin friend of mine that shall remain nameless? I'm sure quite a few of you have your hearts set on a Deathcharger.
Forum post of the day: Simple pleasures
I've long said that once the game becomes more like a job than a diversion, it may be time to reconsider your choice of hobbies. True, to get to the top it takes lot of work, knowledge, and time. But when it comes down to it, what is the game really about? Vagh of Kil'jaeden sent out a shout out to those who aren't the best of the best, but are still enjoying the game. He tipped his hat to: A person who is happily running around a main city with greens and blues A person who is so happy to kill a boss in a 5 man instance A person who gets a blue off of a non-heroic mode boss for a badly needed upgrade and floods the party channel with "Woot!" or "I'm so happy!!!" A person whose arena rating hovers in the 1400s but still enjoys the game A person who doesn't complain endlessly on the forums about imbalance
Breakfast Topic: Finding motivation to level or grind
Arrowd of the US Cairne server has a question: How do you keep leveling without getting bored, abandoning a character, or rerolling? She says that she's had around 14 characters, and she's never managed to stick with one past about level 45. She always gets bored, and she wonders if there is a way to avoid it. Now as I've mentioned before, I've leveled a lot of characters myself, and have a few 70s, but even I can sometimes get a little bit tired of the grind, and sometimes even I need to make up goals to keep myself focused. Sometimes I even need it for my level 70s if I'm running low on gold or raiding supplies. In that way, I can definitely feel where she's coming from, but I do (usually) manage to keep myself motivated. Sometimes, for me, the Motivation is pretty simple. For example, on that Shaman I'm leveling, what keeps me going is the prospect of getting some sweet Dual Wield action going. I'm actually having a lot of fun with her, so I don't need to focus on it too hard, but the idea of imagining her with 2 axes enchanted with Windfury is a mental picture that is too awesome to put into words. I mean, we're talking cover of a Dragonforce album awesome. So now I turn the question over to the rest of you. Whether it be leveling on a lowbie or grinding on a 70, how do you keep yourself motivation when the going gets tough and you get tired out? Is it the promise of a new skill? A new piece of gear? What keeps you charged up and logged in?
Breakfast Topic: Goals before Wrath
Last week on the podcast (which will be posted later today, and is pretty good, if I say so myself), Turpster informed us that he's gotten up to level 61 on his Shadow Priest that he started a while ago. His goal is to make it all the way to 70 by Wrath of the Lich King, which means he and I are in an informal race at this point -- my Hunter is currently 64 and I'm aiming to hit 70 by the expansion as well.Unfortunately, we have no idea when the expansion will drop. If you're the optimistic type, yesterday's BlizzCon announcement might have hinted to you that the expansion will come out before the big event in Anaheim, which means we'll be in Northrend before October. I'm not so optimistic -- I'm still thinking we won't see Wrath until right before the holidays, and Blizzard being Blizzard, probably delayed until January again.But either way, you've got at least a few months, so what are your major goals before the expansion hits? Going to level a character, get a certain Arena rating, or do every Heroic? Aiming to get your mount, still, or have a goal with your guild to finish Sunwell before all the new content shows up? What are you aiming to do before going to see Arthas?
Why WoW quests suck, and are awesome
Any poster that leads off talking about how Feralas is her favorite zone is a friend of mine. Cuppycake (great name there as well) has an excellent post up about questing in WoW (warning: some NSFW language). On the one hand, WoW quests are repetitive -- most of them are either "kill 10 rats" or "be my FedEx guy" -- and they don't tend to tie in to or have lasting effects on the broader story of the game (the current Shattered Sun story excepted).But on the other hand, it's very fun (Cuppycake uses a different word than "very"). It's a bit hard to put my finger on it, but WoW quests (most of them, anyway) have that little extra something that makes for a very satisfying gaming experience. It's like getting a star in Super Mario Galaxy. A small fragment of lasting achievement is enough to make it feel worth doing to me -- as the post says, an objective is what I need. Give me something to work for and I'll do it, as long as it feels like I'm making progress, and it isn't too slow (I'm not the best at rep grinds).
GDC08: Why are goal structures important to MMOs and VWs?
The following is a quite excellent session from the Worlds in Motion GDC track given by Erik Bethke, CEO of GoPets. The takeaway message is about what virtual worlds can learn from MMOs in terms of providing intelligent goal structures. Erik: How do we apply MMO goal structures to virtual worlds (and to almost everything)? Virtual worlders tend to hate games like WoW because they're not "erudite" enough but look at this screenshot (shows slide of a UI from a raid) and look at how complicated the user interface is. With 10 million people playing, is it hardcore or is it casual? I get really frustrated with arguments about UI: the raid screenshot proves that even this level of complexity can break through to a larger audience. Shows slide of quest-giver goblin in WoW: "virtual worlds are missing the little guys with exclamation points above their heads." Looking at other examples of goal structures: look at how successful Puzzle Quest got by combining Bejeweled with RPG elements. Look at Chore Wars -- suddenly I get excited about walking the dog (laughter). Even something like the LinkedIn registration process -- I logged in one day and saw that my "progress bar" was only at 40% and how can I live with that?! I had to level up in LinkedIn. I found out I needed to get testimonials from my contacts to get higher -- it was a group quest! I got pissed that I couldn't solo LinkedIn (lots of laughter).
Breakfast Topic: Your WoW personality
I have a friend who doesn't play WoW, but his roommate does. As a psychologist, my friend is a more astute observer of individual behavior than I am. At lunch one day, he theorized that we tend to play World of Warcraft with the same attitude that have in the real world. On this surface this statement seemed to be correct. People in game and in life vary from kind, helpful souls to nasty boorish trolls. I like to think of myself as WYSIWYG (what you see what you get). I try to portray myself online with the same values that I feel define me as a person. I set goals and work hard to achieve them. I consider myself a good friend. Every once in a while I go too far and take on the role of martyr in both game and in life. This is something I'm proud of; on the contrary, I wish I could stop myself from doing it.
Getting enthralled, or getting to bed?
WoW tends to be a night time activity for most people, many of whom find that it's surprisingly easy to move from one objective to another and lose track of time until the wee hours of the morning. Some people I know sometimes stay up most of the night playing WoW, only to get an hour or two of sleep before whatever they have to do the next day. They're young and they say they make up that sleep at other times, but still, no one would argue that this sort of situation is ideal. A recent study reported by CNN says they're not alone. People who play MMORPGs tend to sleep less and spend more time playing than players of other computer games. It may seem obvious, since MMOs are by nature somewhat of a time-sink, but there is undeniably something more to it; any activity can potentially be a time-sink, after all -- so what is it about MMOs that makes people actually sink time? The answer is up for debate, of course, but one important factor is that WoW's community of players gives the accomplishments within the game a context of reality. The game's goals, dangling in front of us like carrots, would be nearly meaningless if we could only appreciate them in a single-player context, but with a whole realm of other players working alongside us to get them too, they can feel very important. If the choice is between a few hours having dreams you won't remember, or getting a little closer to riding an impressive dragon mount, then certainly sleep can seem boring and useless by comparison.
Surfin' Safari publishes WebKit Project Goals
Surfin' Safari is the official blog of the team that works on WebKit, the open source rendering engine that powers Safari and just about any other app on Mac OS X that allows you to view web pages, such as NetNewsWire, iSale, RapidWeaver and many, many more. Heck, these days WebKit is going far beyond Mac OS X, as it's used by everything from MobileSafari in the iPhone to Safari on Windows and even some of Nokia's phones and other devices that can browse the web. Unfortunately, as with any increasingly popular project, WebKit seems to be getting pressure from a lot of new angles to implement certain features and optimize for one use or another. Many people want WebKit to do things like support the same rich text editing widgets that Firefox does for sites like MySpace, forums and blogging systems, while others prefer to leave those features on the curb so Safari can remain the lean, mean browsin' machine it's known as. In order to avoid getting drawn and quartered by the very constituencies they serve, the WebKit team has understandably announced a set of WebKit goals the team is aspiring towards. While some of these goals are pretty obvious, such as keeping things secure and easily hackable (after all, it's an open source engine), some of the goals are definitely written to help establish a few boundaries to help keep everyone on track and, ultimately, help people understand what WebKit is (and will be), as well as what it is not. For the sake of cutting down on sleepless nights and answering endless feature requests, I hope these goals make the proper rounds.
Breakfast Topic: Top ten WoW goals
Saturday was a memorable day for me. It was the day I hit 40 with my draenei priest, and was at last able to mount my Brown horse and ride off into the, uh, twilight. My goal had been accomplished, and it was time to shift gears. Saturday was also the day that I finished my first piece of my Spellfire set on my mage, another goal I had been working towards for more than a month. Having spent so long getting her to that point, I felt an odd sensation afterward. There was this emptiness where the drive to reach my goal had been. I thought to myself "why do I do now?" It took me a couple hours of contemplation to realize that my next goal should be to level my warlock, since she is already so close to 70 as it is. Now with a new difficult goal in mind (being that I tend to bounce from one character to another rather than focusing on one), I felt I had a gaming purpose as I set out to adventure in Azeroth. I'm not really sure if this is just something I do or if others organize their playtime like this. I have other goals, but not nearly as pressing. Now a while ago James wrote in about a forum post he encountered talking about a top ten list for goals in WoW. I am not sure I have a list of my own that goes to that extent. More like a top four list if anything. Do you have a top ten list of things you want to accomplish in the game? [via James]
