Google Now Launcher
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ZTE continues the trend toward minimizing Android customization
For all its beauty, Android's openness is the reason why manufacturers and carriers are able to make their own tweaks to the OS. Some companies go as far as completely forking the platform, and we know how terrible that can be -- though there are exceptions like Amazon's Fire ecosystem, which offers a solid experience overall. Thankfully, manufacturers are beginning to realize it's much better to deliver Android as Google intended, or at least as close to it as possible (e.g. HTC's Sense 6). Chinese outfit ZTE will join this movement very soon, announcing that the Google Now launcher will be set as the default home screen on its future smartphones, starting with the launch of the Blade Vec 4G next week. Naturally, doing so means giving buyers a cleaner look right out of the box; plus, it puts all of the search giant's services front and center, including the Play store and, of course, Google Now. Most importantly, it's definitely going to make Google happy.
Google finally releases Now Launcher to the Play store, for Nexus and Play Edition devices
Most of us assumed it was only a matter of time before Google released the Now launcher that debuted on the Nexus 5 to the Play store. Now that day has come... provided you're the owner of a Nexus or Play Edition handset that runs KitKat. The new homescreen is the one you've already come to know and love on the newest Nexus phone, complete with the ability to say "Ok Google" from any home screen to automatically launch Now's voice command functions. Breaking the launcher out from the core Android code also means it'll be easier for Google to update and add features to it going forward, without having to release an entirely new version of the OS. Now the next step will be getting the launcher on more phones, even if it still requires you to have KitKat. Though, as the internet giant successfully breaks its own apps and services away from the Android core, the Nexus program becomes less and less important.
