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WoW currently free to play in China, fate still being decided by government
The trials and tribulations continue for Chinese MMO players, WoW, and its new Chinese provider NetEase. IncGamers is reporting that the beta of the game is continuing - effectively making the game free to play for those lucky enough to be taking part - while the Chinese government decides if enough changes have been made, such as the removal of corpses, gore and other unpleasant parts of the MMO experience, for the game to get a Chinese relaunch.Since handing over the baton from from The9, things have not gone very well. After an extended hiatus which saw the game's servers offline while the data was transferred over, the game is still awaiting the final go-ahead from GAPP (the General Administration of Press and Publication). The beta was originally supposed to last around a week but because of the delay has been going on for nearly a month. However IncGamers is also reporting that according to NetEase, all the internal testing has been completed and once the GAPP are done, the game should launch pretty quickly.
World of Warcraft allowed a "partial relaunch" in China
While World of Warcraft China remains in turmoil, the government has loosened their grip on the game slightly, allowing former account holders to jump back into Azeroth once more.The Chinese government has given NetEase, the new operator of World of Warcraft, the ok to re-open the servers on July 30th. This relaunch is being labeled as a "testing phase," however, as no new accounts will be allowed until the government completes their review of the game. NetEase is also barred from changing the cost of the subscriptions during this phase to ensure a smooth transition from the former operator, The9.
China's Ministry of Culture approves WoW content
Blizzard has been having all kinds of issues trying to bring World of Warcraft back online in China, but here's one piece of good news for them: China's Ministry of Culture has gone through the game and approved all of the content in it. They apparently were concerned about some violent content (we know they've already made changes in the past to the Undead models), but that's now been cleared, and the only thing left is final approval by the General Administration of Press and Publication. There's no date on when that might happen, but it seems that will be soon (not soon(tm), just soon).Blizzard should be extremely happy to see these content checks cleared, as it means that they're not only that much closer to bringing the servers back online, but that they can also finally bring out Wrath of the Lich King there. The whole issue with Netease and The9 backed things up, and then these content checks were a problem, but hopefully most of the obstacles have been cleared by now, and Chinese players can soon start making their way back into the game and up to the snowy shores of Northrend.
China investigating potential World of Warcraft upset, may ban game
Blizzard and World of Warcraft have been having some trouble as of late in China, but this piece of news seems much more foreboding that anything that came before it. Apparently, an anonymous insider says China's General Administration of Press and Publication (GAPP) has assigned Shanghai's News and Press Bureau to investigate a joint venture established by NetEase and Blizzard. Not too long ago, NetEase became the new benefactor of licensing rights for World of Warcraft, but GAPP thinks the deal aims to break Chinese law.China is very clear when it comes to foreign companies operating online games domestically through a joint venture or sole investment -- they do not tolerate it. Without argument, GAPP approval is required for any foreign online games. If they find that the NetEase and Blizzard deal aimed to operate as a joint venture, thus allowing Blizzard more control of their MMO in China, things could become bad for the two companies.Without GAPP approval, World of Warcraft cannot be displayed publicly, traded or promoted. If a company were to attempt such a thing without approval, GAPP has said they will shoulder legal responsiblities. Assuming that were to happen, it could become very difficult for Blizzard to find a Chinese distributor for World of Warcraft. Considering the massive amounts of players who live in China, 11 million subscribers could be easily halved in the worst case scenario.[Thanks, ScytheNoire!]
The Queue: Wherein Alex renames himself Nostradamus
Welcome back to The Queue, WoW.com's daily Q&A column where the WoW Insider team answers your questions about the World of Warcraft. Alex Ziebart will be your host today.After a year of writing this thing, I've run out of quirky ways to introduce this thing that don't reek of veiled desperation. So screw the veil. Along with your question in today's edition of The Queue, I want you to write an introduction for the next edition of this column that I write, which will be the day after tomorrow. I will pick the best of the bunch to use. Keep it clean!crusherkid asked..."I've read reports that because of the servers going down in China that World of Warcraft has dropped down to only 5 million subscribers. Is that correct?"
WoW has been offline for a month in China
We all know by now that when stripped of their narcotic/online game, World of Warcraft players tend to react ... adversely. Now, imagine that reaction spread over a nation with 1.3 billion inhabitants. For a month. Sadly, that's the gruesome scene over in China, where WoW has been offline for over 30 days, turning the nation into a veritable ocean of flailin' and wailin'.The culprit for the lengthy disconnect is NetEase, the company who recently took over the game's server maintenance from former web operator The9. Due to "some factors which are out of our control," the game's servers have been offline for a month -- meanwhile, other MMOs are kicking their Chinese ad campaigns into high gear, attempting to sway the jilted masses. Good luck with that.
The Daily Grind: What do you think of the WoW downtime in China
For the citizens of China, Azeroth is silent. During the transition from The9 to NetEase, the servers have been taken offline leaving millions of people with nothing to do. There are other MMOs, plenty in fact. Some from the west and loads with that distinctly eastern vibe. Yet I'm sure WoW has the vast majority of the Chinese MMO player base suffering major withdrawal and pining for Azeroth. Of course, many will have transferred to Taiwanese servers where Wrath is already live, up to date and there is no downtime but the vast majority will be left waiting.The most contact we have with Chinese players is usually through whispers asking if you want to buy gold, gnome corpses in Ironforge linking to websites, phishing scams and bots. I admit, I've noticed a marked decrease on my own server and the corpses have moved to Stormwind instead. Gold farmers aren't exactly the most positive form of contact and most Chinese players seem to be branded gold farmers regardless (guilty until proven innocent) and treated with disdain. So readers, how have you found the last couple of weeks in Azeroth? What do you think of the forced downtime? How do you think this will effect Chinese players (and I mean players, not farmers or bots)? Do you play on a Chinese realm? Have you migrated and rerolled or are you playing the waiting game?
Battle.net registration now online in China
World of Warcraft has, as you have probably heard, been offline in China for a while now. Even though The9 originally said they'd transfer over their servers to NetEase, they later decided to fight it out, leaving WoW offline for a matter of weeks. And it isn't quite up yet, but they're getting there -- this (very roughly) translated article says that Battle.net servers are now up and running, so Chinese players can now at least sign in to Battle.net, if not into the game itself. We already went through the same thing here in the US and the EU, so Azeroth should be back online in China any day now.Meanwhile, the poor folks at The9 have not been doing so well -- they were on top of the world last year, but when World of Warcraft up and flew the griffon out of there, they lost the majority of their business. A new AP article has them revising their expected earnings down by an "estimated 55 to 75 percent." Ouch.Let that be a lesson, NetEase. Keep your instances running and your downtime low, because if Blizzard pulls the plug on a game you're running, they'll be taking a ton of money with them.
With the game offline in China, others aim to step in
As you may or may not have heard, the World of Warcraft is currently offline in China, thanks to a fight between the game's former licensee, The9, and its current licensee, Netease. Yes, if you think a day or so of downtime is bad here in the US and the EU, that's nothing compared to this: the game has been down since June 7th, and neither Blizzard nor Netease have given an estimate of when the game might be back online. An analyst from China does say that they expect most players to return to the servers once they return, but in the meantime, many players have spread over into Taiwan's WoW server. We don't believe that Blizzard allowed transfers during this time, so they've likely started and leveling brand new characters over there.And don't think that other games haven't noticed this unique window of opportunity: there are currently millions of MMO players looking for something to do in China, and there are at least three big other games looking to give them something to do. Aion, which is currently in beta here in the US but is apparently up and running in Asia already, is making as much of a play as they can, and there are two local Chinese games, Zhuxian Online and Chibi Online, both developed by a company called Perfect World, that are also aiming to steal some of China's WoW players.Very interesting situation over there -- imagine how much the MMO world would be thrown off here if WoW just completely disappeared for multiple weeks, if not longer. Blizzard is likely scrambling to get things moving over there as fast as possible.
The9 sues Blizzard in WoW China operation fallout
Foreign game companies operating in China face a business, regulatory, and legal climate that can be confusing or even turbulent at times. These are the chances a game company takes when trying to succeed in the China market; there are risks, certainly, but there's also a great deal of profit potential. Blizzard Entertainment partnered with games operator The9 to bring World of Warcraft to millions of gamers in China in an arrangement that's worked for four years. Things must have soured in this last year of operation, however, as Blizzard has dropped The9 and partnered with NetEase to operate World of Warcraft in China as of this month.Clearly, this does not sit well with The9. The latest report we've seen on the fallout from the Blizzard/The9 split shows it's getting ugly. The9 is taking action against Blizzard in the Chinese legal system, with lawsuits over software copyright infringement, assets damage, and commercial defamation. All three suits are being heard in Shanghai courts. One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!
WoW China transition begins this month, will be down for weeks
JLM Pacific Epoch, the source that revealed this whole WoW China debacle to us in the first place, has continued their ongoing coverage of the World of Warcraft situation in China. As reported previously, The9 is no longer in charge of WoW China. The whole thing has been handed over to NetEase, who is already running some of Blizzard's other overseas properties. The9's operations of World of Warcraft will cease on June 7th, and NetEase will bring operations back up late that same month. Yes, that's a few weeks without WoW in China whatsoever. Luckily, it's intended that character information will carry over from one provider to the next.No matter how much or how little you play the game, you have to admit that WoW being taken away for weeks sucks pretty hard. Of course, the fact that this might make it easier for them to get Wrath of the Lich King may ease the hurt a little. We here in North America (or even the EU or Oceania) may complain about downtime and lag and server instability, but we should consider ourselves lucky that gaming is a relatively painless experience in comparison to what our Chinese playmates need to put up with. Here's hoping that WoW in China remains strong after all of this, and not utterly barren due to people fleeing to Taiwan's realms.[via Massively]
World of Warcraft in China to go offline for weeks in operator handover
World of Warcraft is perhaps the only Western MMO to enjoy tremendous success thus far in China, the world's fastest growing market for online games. It's been a difficult road to the top though, if recent news reports are any indication. In addition to government regulations preventing Wrath of the Lich King from releasing for the Mainland, we've reported that The9 has lost the rights to operate World of Warcraft in China to competitor NetEase. Now we learn that the transition of operations from The9 to NetEase will mean World of Warcraft goes dark in China for a matter of weeks.JLM Pacific Epoch in Shanghai has been following the story and reports that The9 will cease mainland operation of WoW at midnight on June 7th, after four years of continual service. World of Warcraft will return to China in "late June" under the banner of NetEase. It's expected that character data will be preserved with the handover. One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!
The9 sues Blizzard
In an interesting twist to the dramatic saga of World of Warcraft in China, The9, the former distributor of the game until they lost the license last April, is suing Blizzard in two cases involving property loss compensation and commercial defamation. A company representative confirmed the news to sources at the same time stating that The9 will no longer comment on the matter. The Shanghai Pudong District People's Court will hear the assets damage case and the Shanghai No.1 Intermediate People's Court will hear the commercial defamation case on June 18 and July 8, respectively, according to 178.com. This news comes after the announcement that The9 was deep in the development of a game conspicuously similar to World of Warcraft called World of Fight. Numerous delays in the release of Wrath of the Lich King in China fueled rumors leading up the non-renewal of The9's contract. The situation became so dire that a large portion of mainland players migrated (re-rolled) en masse to WoW servers in Taiwan, where Wrath was available. In fact, some had made incredible progress in such a short time, such as killing Mimiron in hard mode despite having re-rolled. Blizzard had planned to award the contract to The9 competitor NetEase once their contract with The9 expires in June.
Chinese guild heads to Taiwan, kills Mimiron on hard mode
WoW has been in a state of flux in China lately, with the9 failing to gain approval from the government to publish Wrath of the Lich King, which in turn may or may not have lead to Blizzard licensing the operation of WoW in China to Netease instead. In the midst of all this, it has been the players stuck in the middle, their play availability up in the air, stuck killing Kil'jaedan over and over and over as they wait for Northrend with bated breath. That said, there's still been a few players who have taken matters into their own hands.
Activision conference call: WoW still at 11.5 million subscribers
The OC Register has a great breakdown of what Activision said on their earnings conference call today. Perhaps the biggest WoW-related stat to come out of the call is that the number of subscribers to the game has apparently leveled off: they're holding steady at 11.5 million. Which is nothing to cough at, but it's what we were told four months ago, and if, as Ghostcrawler claimed, the numbers are still going up, then they're going up very, very slowly. Morhaime says that numbers are growing everywhere, but that China will be a main focus of growth this year as Wrath of the Lich King releases there soon.In non-WoW Blizzard news, the Starcraft 2 beta will start this summer and will be the "final" phase of development for that game. The new Battle.net interface will be tested then as well, so keep an eye out for that. And Blizzard expects big things there in China also -- NetEase, the company that will now be handling Wrath's launch, is already set up to run both Diablo III and Starcraft 2 out there, so it'll all be under one umbrella.In short, there's no really bad news from Blizzard, but no really great news either -- the best news to come out of the call is that even in the slow economy lately, Blizzard is holding steady. Not a bad thing at all, but we probably won't see any spikes in player interest in Blizzard or WoW until they announce what's next on the content plate, whether that be at BlizzCon or before.
NetEase to buy all new servers for Chinese WoW
Yes, as you may have noticed in the update on our post the other day, it's confirmed: NetEase will be taking over operating the World of Warcraft in China as of June -- their new homebase over there can be found at wow.163.com. And while we originally reported that The9 would be turning over their software, hardware, and staff to run the game, apparently that's not completely true. IDG News Service is reporting that NetEase will be setting up their own network of servers to run the game. That's a big undertaking -- it likely means that things will be bumpy for the first few days of the transition (though Blizzard is clearly confident that NetEase can handle it, having run a few other games in the market before). And it also means that some of the supercomputers we've reported on before that are owned by The9 will go to... well, we're not sure what.Not that there aren't plenty of things to use them for -- despite their stock dropping on news of the WoW license loss, The9 also runs a number of other games over there, including Guild Wars, Ragnarok Online, and a few more popular Eastern MMOs (not to mention that EA has a nice stake in them). And at the very least, there's got to be a market for supercomputers with other companies and educational institutions, right? It's unlikely that all that hardware will just sit dark.But more importantly, it'll be interesting to see how NetEase handles the transition -- we've had a few inventory and other issues here on the Western side of the world, but we've never had a major loss of character information (cue all of the Blizzard engineers knocking on wood). We're sure there are countless backups in place, but if something goes majorly wrong in the transition between hosts, it could be devastating for the WoW audience in China.
NetEase snags the reigns of World of Warcraft in China
As rumor has it, Chinese internet company NetEase has a totally huge crush on Blizzard. It made its first clear attempt at courtship last August by snatching up the rights to operate Battle.net in China, but a recent press release from Blizzard revealed the company's biggest, Say Anything-esque display of affection to date -- NetEase will be taking over operating duties for World of Warcraft when current operator The9's contract expires June 8. Of course, if NetEase wanted to win over the hearts of the Chinese MMO-playing population, they'd push for the release of Wrath of the Lich King, which still hasn't dropped in the region. Chinese news site DoNews reports that NetEase has licensed Wrath, though they haven't made any formal announcements regarding its release.[Via Massively]
The9 is out, NetEase is in for Chinese World of Warcraft operator
Yesterday, we reported the rumor that it looked like Chinese World of Warcraft operator The9 might be losing the licensing rights to a competitor, and today we can confirm that rumor to be 100% true. Rival company NetEase has purchased the rights to operate World of Warcraft in China, starting once The9's current contract is up with Blizzard on June 8th.NetEase is already the operator of Battle.net in China, supporting Warcraft III and the to-be-released Starcraft II. They have been operating with Blizzard since last August, when they acquired all of the rights to the other Blizzard games. This acquisition only brings NetEase and Blizzard closer together in their business arrangement.What is still up in the air, however, is the fate of Wrath of the Lich King. DoNews, a Chinese news site, has reported that Wrath has been licensed by NetEase, although no formal announcement has yet been made.[Via JLM Pacific Epoch]
Rumor: The9 loses WoW license in China to Netease
The9 has been the target of persistent rumors over the last few months that they're on the verge of losing their license from Blizzard to operate World of Warcraft in China. First, we heard about their financial troubles, and then came rumors that Blizzard was going to ditch them. And now we've got WorldofWar.net reporting a rumor that Netease will be the company to take over the reins there. It makes sense -- Netease has been growing a lot during their history, and they successfully operate Fantasy Westward Journey, an MMO with a US value of $761 million, with 400,000 average concurrent users. They're already supposed to take over Blizzard's Warcraft III and Starcraft II in China, so Blizzard will actually be consolidating their properties.The rumor supposedly comes from a leaked internal memo to The9 employees, which says that an unnamed company (supposedly Netease) is trying to pick up the rights and hardware for the game for a cool $22 million. The9 reportedly paid $73 million for the same capability, so they're losing twice on the deal -- both the license and the money they spent on it.Not good news for The9 if it all turns out to be true, but maybe this means Chinese players will get their expansions a little sooner. Of course, a lot goes into releasing new content overseas (translation is definitely not a small part of it), but having a more capable operator probably won't hurt.Update: Confirmed. Thanks for playing, The9. Their stock is down big time since the announcement, and Netease's is up.
Chinese online games market saw 63% growth in 2008
Business is booming for online game operators in China. The market grew by 63% in 2008 according to analyst group Pearl Research. They also predict that online gaming in China will be a $5.5 billion market by 2012, as reported by Gamasutra's David Jenkins. In a country where broadband speeds are continually improving coupled with the widespread adoption of the web, China's netizens have embraced the relatively low-cost entertainment that online gaming offers. This is good news for gaming companies, particularly in these lean economic times. Jenkins writes, "Online operators in China have apparently seen little downturn in their business during the world economic crisis, with six companies now making revenues greater than $200 million (Tencent, Changyou, The9, Netease, Shanda and Giant)." You can see the full story on China's online games growth over at Gamasutra.
