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Nielsen to use watermarks to enhance local channel rating accuracy
While we're watching our favorite shows in HD, it's easy to forget that they live and die by ratings, and those ratings aren't always collected with the latest technology. In an effort to improve the sample size and accuracy of ratings for local TV channels, Nielsen is starting to roll out a hybrid technology consisting of watermarks and return data from supporting pay-TV provider's set-top boxes, like DirecTV and Charter. The first three markets to get the upgrade are St. Louis, Dallas and Charlotte, with 17 yet to be announced markets to follow in 2013, and finally, the remaining 190 about two years after that. The system will work in parallel with the older Local People Meters and Diaries for three to six months and will lay the groundwork to collect ratings for online, tablets and other platforms. All the inside industry details and more are in the release after the break.
Nielsen has Android near 52 percent of US smartphone share in Q2, iPhone ekes out gains
If there was doubt as to whether or not Android would soon become the majority smartphone platform in the US, that's just been erased by Nielsen. Google crossed the tipping point in the second quarter after getting close in the winter, with 51.8 percent of current smartphone users running some variant on the green robot's OS. As we've seen in the past, though, the increase is coming mostly at the expenses of platforms already being squeezed to within an inch of their lives, such as the BlackBerry (8.1 percent) and Windows (4.3 percent combined). Apple still isn't in a position to fret: it kept climbing to 34.3 percent and swung the attention of recent buyers just slightly back in its direction. The real question for many of us might center on what happens in a summer where Samsung has thrown a Galaxy S III-sized curveball at Americans and any new iPhone is likely still a few months away.
Report: Americans have 28 percent more mobile apps in 2012
If it feels like you not only have more apps on your iPhone, but that you're spending more time in those apps, then you should congratulate yourself on being as savvy as pollster Nielsen. According to a report from the organization, the number of apps on the average smartphone increased from 32 to 41 -- a jump of 28 percent -- over the past year. As you can see from the Nielsen infographic at the top of this post, the percentage of time spent by smartphone owners in apps rather than on the web has also climbed. The average smartphone user spends only about 19 percent of his or her time on the web; the rest of the time, native apps are being used. The one other fascinating tidbit on the chart shows that the number of smartphone owners in the US has climbed from 38 million in 2011 to 84 million in 2012 -- that's a jump of 121 percent in just one calendar year. [via Engadget]
Nielsen: Americans have 28 percent more mobile apps in 2012, look down on the web with disdain
It's not hard to see that Americans love their mobile apps, and Nielsen can now tell us by how much. The average US smartphone owner circa mid-2012 now brandishes 41 apps, a pretty hefty 28 percent increase from a year earlier. They're preferring native apps to the web, as well: they're more likely to spend time with that direct port of Cut the Rope than the HTML5 version. Along with reminding us that smartphone owners are now in the majority in the country, Nielsen has added that there's a total of 84 million Android and iOS users in the US, or more than double what we saw just a year ago. We're a bit disappointed that the figures mostly exclude BlackBerry and Windows Phone owners, although they still paint a picture of a country that's entirely comfortable in its smartphone shoes.
Nielsen: Over 50 percent of US mobile users own smartphones, Android and iPhone sitting pretty
Smartphones crossed an important milestone in March, based on Nielsen's estimates. Just over half of cellphone owners in the US -- 50.4 percent, to be exact -- had a smartphone of some kind, making dumbphones the minority for the first time. The smartphone tale of the tape shows that the OS split has largely tapered off since February. Android has only moved slightly and still sits atop the heap, claiming 48.5 percent of users, but Apple hasn't had to worry given that 32 percent of smartphone owners use an iPhone. As is increasingly becoming the familiar story, other platforms trailed well behind: RIM's BlackBerry sat at 11.6 percent, while Windows Mobile, at 4.1 percent, was more popular than its Windows Phone successor's 1.7 percent. Apple can still claim to be the top-selling individual smartphone maker in the country, suggesting Samsung hasn't translated its worldwide lead to the US just yet.
Nielsen: Assassin's Creed 3, Halo 4 most anticipated console titles this year
You guys are so predictable, except when you're being unpredictable. This year gamers are most excited to play Halo 4 (which still doesn't have a release date) on Xbox 360, Assassin's Creed 3 on PS3 and Madden NFL 13 on Wii, Nielsen reports from a recent study.What baffles us is how low BioShock: Infinite rates (9th on 360 and 8th on PS3) and how eager PS3 owners are to play Prototype 2 -- it ranks 7th for PS3 gamers and doesn't even hit the top 10 on Xbox 360. We won't even discuss what business Battleship thinks it has being in 3rd place for Wii gamers.Nielsen aggregated the scores based on eight "key customer metrics," such as "awareness" and "purchase interest." We are now certainly "aware" that we can't guess the general consumer's mindset, when all we hear about is how they have no "interest" to "purchase" another game ever again, but mainstream, full-price titles crowd the most-anticipated list. Check out the complete list here.
Nielsen: More people use tablets, smartphones while watching TV
A recent report from Nielsen shows that folks in the US and UK enjoy using their mobile devices while watching TV, while those in Germany and Italy prefer to do one thing at a time says a report in CNET. Up to 88 percent of US tablet owners and 86 percent of US smartphone owners use their device at least once a month while watching TV. Some (26 percent) use their tablet in front of the TV several times each day. In the UK, the trend mirrors the US with 80 percent of tablet owners and 78 percent of smartphone owners relaxing with their mobile device at least once a month while gazing at the TV. Twenty-four percent admit to using their device while watching TV several times each day. Italy and Germany buck this trend with more than thirty percent of people saying they have never used a tablet while watching TV. When people around the world multitask with their tablet and TV, most people use the tablet to check email or research information about the TV show or movie the they are watching.
Nielsen: Smartphones dominate US phone purchases
A new report from Nielsen suggests the US is quickly becoming a smartphone nation. As of February 2012, almost half of all mobile subscribers (49.7 percent) own a smartphone. This is up from 36 percent recorded this time last year. People are buying new smartphones at an amazing clip with more than two-thirds of new buyers choosing a smartphone over a feature phone in the last three months. The breakdown of recent buyers (last three months) by platform shows that Android is the leader with 48 percent of smartphone owners saying they purchased an Android device, while 43 percent of smartphone owners grabbed an iPhone.
Nielsen: Smartphones account for nearly 50 percent of US mobile phones as of February
Nielsen Mobile Insights' latest statistics are in -- and would you look at that. It's the rise of smartphone owners crossing paths with the decline of those still clinging to their feature-focused devices. According to its latest Smartphone Penetration report, as of February 2012, 49.7 percent of US mobile phone owners now sport the "smarter" types (up from only 36 percent a year ago). On a unsurprising note, Nielsen also found that two-thirds of mobile phone buyers in the last three months purchased smartphones over dumbphones. According to its latest report on Smartphone OS shares, of those smartphone purchases, 48 percent of buyers went with Android, 43 percent landed iOS a close second and five percent helped RIM scrape the bottom of the barrel with the remaining four percent listed as "other." That said, it's a only slight deviation from January's numbers, when 51.7 percent of folks went with Android, while 37 percent went for the route leading to Apple. Don't take our word for it, though, there's another graph past the break and full details at the source link below.
GroupM and Nielsen work to combine online and TV metrics
For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's website often didn't get factored into the pricing and sales of television ads, and vice versa. That is about to change, however, as the media monitoring company has joined forces with GroupM to create Nielsen Cross-Platform Campaign Ratings. The new product will combine its Nielsen Online Campaign Ratings, which measures internet advertising, with its traditional TV monitoring service to create a medium-agnostic tool for creating media metrics. Hopefully, with a unified pool of data and better monitoring services, content producers may be more likely to experiment with online distribution -- especially if they influence the flagship ratings. Check out the complete PR after the break.
Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent
Nielsen is out with its annual survey of video game use in the US today, and it's found that gaming continues to be on the rise across the board. That includes a seven percent increase in total gaming time compared to the previous year (apparently due largely to increases in mobile and tablet gaming), and an increase in modern console ownership from 50 percent of households to 56 percent; that includes so-called 7th generation consoles like the Wii, Xbox 360 and PlayStation 3. It also found the number of cross-platform gamers be on the upswing, with 24 percent responding that they play on two or more of a console, PC, tablet or mobile device (compared to 17 percent previously). Looking at mobile gaming, specifically, Nieslen found that while iOS gaming tended to be distributed fairly evenly across all age groups, Android gaming proved to be far more popular among those aged 25-34 than any other group. A few other tidbits: 65 percent of consoles are located in the living room, online shopping for games is up while other channels continue to decline, and streaming video continues to be a growing secondary use for game consoles (particularly on the Wii, where it accounts for 33 percent of console usage, compared to roughly 15 percent on both the Xbox 360 and PS3).
Nielsen: iPhone 4S launch was "enormous"
With all the lines here in the US and overseas, we knew the iPhone 4S was going to be a tremendous hit. Now, a Nielsen survey from December gives us some numbers to support this observation. According to the survey, 44.5 percent of smartphone buyers bought an iPhone in December. This number is up from the 25.1 percent who bought an iPhone in the pre-4S month of October. It's also remarkably close to the 46.9 percent who bought an Android device. The majority of buyers (57 percent) chose the iPhone 4S over the iPhone 4 or the 3GS. This surge in iPhone 4S sales had a profound impact on Android. Google's mobile OS still edges out iOS (46.9 percent versus 44.5 percent), but its share of new phone sales has fallen from 61.6 percent in October. As pointed out by Phillip Elmer De-Witt of Fortune's Apple 2.0 blog, these Nielsen results are not unique; a similar trend was recorded by NPD last month. Though the single iPhone 4S couldn't overtake the plethora of Android handsets, it did grab a substantial chunk when Android had a strong profile of available handsets. All the carriers have more than one Android handset, and Samsung launched the flagship Galaxy Nexus with Verizon during the month. Despite this high profile launch, Android numbers slid, while iOS gained. [Via Apple 2.0]
Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S
Nielsen crunched Q4 numbers today, and the results will likely have Apple analysts jumping up and down. The findings, focused on those who've purchased a smartphone within the previous three months, indicate a huge spike -- from 25 percent in October to 45 percent in December -- in iPhone purchases since October as an obvious result of the launch of the 4S. Conversely, the number of recent Android buyers fell by 14 percent in the same period. Of course, these numbers are directly affected by Apple's latest product launch and by no means should be any indicator that Apple is poised to win the battle against its bitter rival, as iOS continues to trail Android by over 16 percent in market share. Looking at the war for the third spot, RIM's US market share declined by 2.9 percent from Q3 to Q4, falling to 14.9 percent -- not a surprise, since it only captured the hearts of six percent of recent buyers this quarter -- and Windows Phone slightly increased from 1.2 to 1.3 percent. Full press release and chart can be found after the break.
TiVo users watch less Live TV than everyone else
If you're a TiVo user it might shock you to learn that the vast majority of TV today is still consumed live in the US. TiVo's latest study shows that its users who have broadband connected DVRs only watch live TV 27% of the time. This just reaffirms what is obvious to some, that if people have an enjoyable way to access on-demand (streaming and recorded) content, they'll prefer it to live TV. These types of numbers do make one wonder whether the cable and satellite DVRs on the market are bad intentionally, or if its just because those companies are incapable. Either way, the mix of streaming options with recorded TV is a powerful one and the perfect stop gap while we all wait for the future to get here.
Digital music finally outsells physical media, books look on in alarm
That sharp sucking of air you heard at the end of 2010, well, that was the record industry wincing as sales of CDs continued to tumble while digital media sales remained flat. The relieved exhale that you just heard echoing through the atmosphere? That was the collective sigh of executives who just picked up the latest Nielsen report indicating that digital music sales are on the rise again and, for the first time ever, have finally surpassed physical media. Sales as a whole were up, but while CDs were down 5.7 percent, digital track sales were up 8.4 percent and digital albums a stunning 19.5 percent (perhaps most interestingly, though, vinyl was up over 36 percent). CDs still outsell virtual albums by a factor of two, but it's clear the trend toward binary media is back on track. It may be a narrow victory but, with 50.3 percent of the market, audio files are new king of the hill. Check out the full report at the source.
Google, Apple, other vaguely familiar tech names top Nielsen's 'Tops of 2011' list
Those perpetual rankers over at Nielsen unveiled their "Tops of 2011" list this week, revealing the most popular brands and products across all manner of categories. There's nothing particularly shocking over on the digital side of things -- Google topped the list of Top US Web Brands, followed by Facebook. Perhaps a bit more surprisingly, Yahoo managed to hold its own in 2011, rounding out the top three. Over on the smartphone side, Apple came out on top with a 29 percent marketshare in data pulled from August to October 2011, followed by HTC. Despite a fairly tough year, RIM managed the number three spot. On the social side, Facebook scored number one, followed by Blogger and Twitter, while some site called "YouTube" was ranked number one in video. Check out the rest of the results in the source link below.
Gamers spending more time streaming video to their consoles, Nielsen finds
Nielsen, the purveyor of all things statistical and demographic, published a new study this week on game console usage within the US. According to the report, released on Wednesday, gamers this year spent notably more time streaming video to their consoles than they did in 2010, due in large part to the growing availability of services like Netflix, Hulu, MLB Network and ESPN3. Xbox 360 users spent 14 percent of their console time streaming video this year (compared with ten percent last year), PlayStation 3 owners devoted 15 percent (nine percent in 2010), and Nintendo Wii users spent a whopping 33 percent -- a 13 percent increase over last year's study. Each console, moreover, seems to appeal to different functions. Xbox 360 users, for example, devoted 34 percent of their time to online gaming, Wii owners spent 55 percent of their console time on offline gaming, and the PS3 was the device of choice for DVD and Blu-Ray viewing, comprising 22 percent of usage. Overall, Nielsen found that usage increased by seven percent over the last year across all three platforms, which suggests that streaming may be keeping us glued to our consoles for even longer. Read more at the source link below.
Nielsen's Q3 numbers are out: Android's still atop the OS chain, Apple remains number one manufacturer
Another quarter has come and gone, and you know what that means: Nielsen ratings are out again. The latest batch of numbers don't reveal anything wildly new, but they're still just as telling nonetheless: 44 percent of mobile subscribers in the US use a smartphone in the US. Of those, 71 percent are in possession of an Android device or an iPhone. Additionally, 56 percent of all phone purchases during the third quarter were smartphones. And -- this probably won't come as a surprise to anyone -- at a decisive 42 percent, Android remains the number one smartphone OS while Apple is still perched firmly on top as the leading manufacturer (28 percent). Check out the source link below and graph above for more of the tiny details.
iPad tops holiday wish list for kids
If the latest survey data from Nielsen is anything to go by, Santa Claus is going to be loaded down with Apple products this year. Nearly half of kids aged 6-12 said they want an iPad this year, while nearly a quarter of kids aged 13 or over said the same thing. Nielsen surveyed a "general population sample" of 3000 to obtain these results, and particularly for kids aged 6-12, the survey makes Apple's predictions of record sales this holiday quarter look more likely than ever. The iPad, iPod touch, and iPhone are the top three products kids 6-12 are interested in buying in the next six months. (While the survey says "interested in buying," considering the age groups involved and the time of year, it probably means something closer to "interested in receiving.") Interestingly, the numbers skew far differently for the 13+ age group. The iPad is still the most in-demand product by a comfortable margin, but the iPhone is in seventh place while the iPod touch is 12th out of 18. One possible explanation could be that quite a few people in this age group already have an iPhone or iPod; that probably also explains why all of the Big Three video game consoles, traditionally very highly-sought items during the holiday season, placed quite far down on the list of in-demand items for both age groups. "Computer" was also a device both age groups were highly interested in buying; though Nielsen's data doesn't differentiate between Windows PCs and Macs, it's hard to imagine that even the most jaded of kids would turn up their nose at a MacBook Air. Based on this survey data, if you're stumped for ideas on what gifts to give your kids this holiday season, it looks like you can't go wrong with an iPad. Over the next several days we'll have holiday gift guides for the iPad, iPod, and iPhone (our gift guide for the Mac is already posted) to help you decide which of these products might be the right gift. [via CNET]
Nielsen: Soon-to-be seniors adopting smartphones faster than any other age group
If your granny recently purchased her very first smartphone, she's not alone. According to the latest Q3 figures from Nielsen, Americans between the ages of 55 and 64 are adopting smartphones at a faster rate than any other age group. Just about 30 percent of all mobile-equipped, soon-to-be seniors now own a smartphone, marking a five percent jump over Q2 of this year. But they still have a long way to go before catching up with the 25-34-year-old population, 62 percent of which wield an intelligent handset -- higher than any other age demographic. Overall smartphone penetration stands at 43 percent across US cellphone owners, with Android (still) leading the way with 43 percent of the OS market, and Apple leading all manufacturers, with a 28 percent share. Check out the full report at the source link below, or head past the break for a more graphic demographic breakdown.
