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Microsoft Tag adds support for QR codes and NFC, seeks barcode dominance
Last year, Microsoft Tag shed its beta skin and stepped out into the wild world of multi-colored barcodes. Now, Redmond has decided to revamp and expand its system, with additional support for both QR codes and NFC capabilities. The update effectively allows businesses and individuals to create their own proprietary Tags or QR codes, while enabling consumers to scan said codes with their Microsoft Tag apps, or NFC-enabled smartphones. The new features are now available on Android, iOS, Windows Phone and BlackBerry handsets, reflecting Microsoft's ambitions to dominate a space that has yet to fully develop.
Show off your smartphone photog skills with Sony Ericsson's vscreens
Have you been jonesin' to show off those Epic 4G Touch camera skills on a bit bigger screen? Sony Ericsson has you covered with vscreens, a website / app combo that gets your trip to Everest on your flatscreen to secure bragging rights. Once you install the app from the Android Market, point your internet browsing screen -- PC, Google TV and PS3 included -- to the vscreens website. From there, you simply scan the QR code that appears on your display and presto, you're showing off that trip to the Adirondacks like it's your job, sans cables or Bluetooth. If you're looking to give it a spin, you'll find all you need via the links below. And pretty soon, you'll be able to showcase those Galaxy Nexus panoramas at your next dinner party. Pretty sweet, huh?
Nintendo's eShop plans: premium DLC, game demos, smartphone shopping, relevancy
Nintendo's latest earnings report may be a litany of woe, but at least the outfit's semi-annual financial results briefing bore good news: the 3DS eShop is about to get a kick in the pants. Today's 3DS store gets the job done, but it's hampered by disorganized categories, limited accessibility, and poor download management. Want something better? It's on the way -- a late November update is slated to bring "sleep mode" background downloading to the fledgling console, and opens the door for publishers to release in-game premium DLC and "limited-play" demos. Nintendo is even taking steps to address the handheld's lousy shopping experience, announcing a companion website where users will be able to browse the eShop from a PC or smartphone. Eventually 3DS owners will be able to buy content directly from the eShop website, but at launch shoppers will need to scan a QR code with the handheld to make a purchase. It's not a perfect plan, but at least it's a start. Baby steps Nintendo, baby steps.
QReo is for cookie, that's good enough to scan (video)
The medium is the message. That's really all you need to know about this junk food marketing. Integrated ad agency RedPepper, which prides itself on communication via "human-centered, highly-spreadable 'things'," assembled a group of stoners employees to answer the age-old question: can cookies convey QR codes? No, never pondered that ultimate mystery before? Well, bust out the smartphone and get to scanning this collection of 441 black and gold Oreos for the answer. We won't ruin the URL-directing surprise for you, but prepare to be minorly underwhelmed -- it's not like the company's heralding the return of glorious trans fat. Curiosity piqued? Then head past the break for the how'd they do that? hyper-speed video and its Daft Punk backing track. (Disclaimer: No cookies were harmed in the filming of this project, only consumed.)
Comscore finds 6.2 percent of smartphone users scan QR codes
QR codes may be turning up in more places than ever these days, but are people actually using them? According to market research firm Comscore, at least some of them are -- 14 million in June in the US alone, to be specific, or about 6.2 percent of all smartphone users. As for who makes up that slice of the smartphone market, Comscore says that just over 60 percent are male, 53 percent are between the ages of 18 and 34, and 36 percent have a household income of $100k or more. Folks are also apparently more likely to scan QR codes at home than at a retail store, and magazines and newspapers edge out websites or product packaging when it comes to the top source of the QR code being scanned. So, not exactly an explosion in use, but still fairly impressive for a weird-looking barcode that was rarely seen outside of Japan until a few years ago.
Dutch coins feature QR codes, promise 'surprises'
Governments cram all manner of bizarre imagery onto the back of currency, so really, what's a few little QR codes between treasury departments? And heck, who are we to suggest that these new coins from the Royal Dutch Mint aren't the beginning of a larger barcoded money trend? The mint is celebrating its centennial with two new QR-packing collectable coins. The codes bring their owners to the mint's website, which promises a "surprise," once the coins are officially available later this month. Some sort of cloud-based vending machine, perhaps?
Yahoo goes after app discovery with AppSpot
We do the best we can around here to help you find the most interesting and helpful apps across the iOS landscape, but the job is too big for anyone to tackle alone. That's why it's nice to see Yahoo's pair of products aimed at the app discovery challenge, the brand-new App Search site and the AppSpot app. AppSpot is a free quick search tool for finding apps on your phone, along with a recommendation engine that can (with your permission) review your installed apps and suggest new ones you'd like, refreshed on a daily basis. The recommendations seem a little offbeat (I have no idea why my 'News' suggestions include the Emma Watson app, unless it's tracking off the Harry Potter Lego game), but we'll see if they improve over time. The app's 'slot machine' UI is basic but usable, and the search works well; it also includes a QR code reader for quick access to specific apps from the App Search site. You can click any category header to see a full list of recommendations in that category. On an app's detail page, the 'More apps you'll love' will show apps with similar themes or from the same vendor. Yahoo's App Search is an app-specific search portal covering both the iOS and Android app stores. In addition to filtering by free or paid apps, you can also view App Store reviews and write your own Yahoo reviews if you like. Once you click on a specific app's price or 'Free' button on App Search, you get the option to send a link to the app to your phone via SMS, go directly to the App Store page for the app, or snap a scan of a QR code using AppSpot to get the app quickly. The site is usable, although there are a few quirks -- you can't cancel out of an SMS request, for instance. If you download and try the AppSpot tool or search on the App Search site, let us know how well they work for you, and if they help create some serendipitous discovery of new and cool apps. %Gallery-126554%
MIT's Junkyard Jumbotron turns your motley collection of devices into one large display (video)
Got a handful of mobile devices layin' 'round when what you actually need is one large display? The kids at the MIT Center for Future Civic Media got you covered! The Junkyard Jumbotron, designed by Rick Borovoy, Ph.D. and Brian Knep, is an ingenious project that makes stretching an image across damn near any collection of displays with web browsers. When you assemble the displays (such as in the picture above), the Junkyard Jumbotron website will ask you to point them all to the same URL. This will cause each device to load the same QR code, which -- once you snap a digital pic and email it to the project -- will allow it to calibrate and stretch a JPEG across your assemblage. It certainly does look like something scrounged up at a junkyard, doesn't it? Well, sometimes that's part of the fun. Hit the source link to try it for yourself. Video after the break.
CCP hides valuable information within QR code
Being a bit devious and underhanded in EVE Online is pretty much the basic standard of interaction. CCP's flagship game has built itself a reputation of rewarding the clever and the analytical, but the developers themselves have only occasionally taken part in the antics themselves. The development team has gone a step further this time, however, posting a bit of valuable information for fans... in the form of a QR code, with no further hints for players. Players with smartphones and other QR readers have already deciphered the meaning of the square, which promises a fan gathering at PAX East in Boston. There will be developers, drinks, and an event exclusive, but players will be required to mail their first and last names as well as their character names to paxeast2011@ccpgames.com in order to attend. It promises to be a fun time for EVE Online fans -- and while it's a bit of a sneaky way of making the announcement, really, it's par for the course. [Thanks to Prime Synergy for the tip!]
EPA's letter grade automobile stickers could bring QR codes to car windows in 2013
Ever wonder how the world would still turn after MPG stickers were updated to take hybrids and EVs into consideration? Wonder no more. Purportedly, the Environmental Protection Agency is planning to decide by July's end whether it'll require "emissions grades" on all new vehicles. We're told that said stickers would resemble those shown above, complete with a QR code that could be scanned by any smartphone for more detailed information on how a grade was decided upon. As the story goes, cars would be graded from A through D, with a score of F presumably omitted for political correctness. If implemented, it wouldn't require automakers to slap these onto their rides until the 2013 model year, but as you'd expect, said car companies aren't exactly pumped about the idea. As of now, 40 percent of the vehicles on American roads would receive Cs or Ds, and Ohio's own Rep. Steven LaTourette had this to say about it: "Those who live in Planet Reality might need a minivan or SUV to haul around four kids in child and booster seats, and have room for luggage and a family dog. Thanks to the EPA, they'll be lucky to find a vehicle that gets a C." In truth, he's dead right, but there's always two sides to every story. To counter the obvious, automakers are instead backing "a more modest labeling redesign" that's not quite so jarring to consumers. Ah, the wonders of compromise.
Microsoft 'Tags' 2 billion real-world objects with its phone-friendly barcodes
Microsoft might be late to the cameraphone-able barcode game, but it appears to be making up for lost time. Its multi-colored (and, frankly, rather attractive) Tag barcodes added a few important innovations on top of the general QR code concept, and apparently to good effect: 2 billion Tags have been printed since the January 2009 launch, and 1 billion of those Tags were printed in the past four months. Sounds like Microsoft has found some momentum, and they claim to have gained a lead in the publishing industry already. Obviously, the analytics, customization, and anti-fragmentation nature appeals to Big Barcode, but we'll have to wait and see if Tag is the ultimate choice of the everyman. Plus, won't ads be able to hack our brains and implant URLs at-will soon enough? We're holding out for that.
Goo.gl URL shortener can also spit out QR codes, if you ask it nicely
Once again, Google fails at being ordinary. Although the claim with its Goo.gl URL shortener is that it's more about quality than features, the search giant couldn't help itself and has inserted a QR code easter egg into the mix. Should you be so daring as to append a .qr at the end of your contracted hyperlink -- such as turning http://goo.gl/JCKW into http://goo.gl/JCKW.qr (both point to this post) -- you'll be treated with a QR code, built especially for you by the company's imaging smurfs. So, in case you still don't have Android 2.2 and its awesome Chrome to Phone functionality, here's an alternative method for transitioning the webpage you're reading onto your phone. Heavens forbid we'd ever have to actually type anything out ourselves.
Pioneer shares affordable line of speakers, snobs sob
After releasing a bevy of value-packed Elite receivers, iPod Docks, and Blu-ray players in recent months, Pioneer has now announced a new line of entry-level speakers just in time for man cave upgrade season. Consisting of the SP-DS21-LR and smaller SP-BS41-LR bookshelf monitor, the SP-FS51-LR floor standing mini tower, the SP-C21 center channel, and SW-8 sub, the entire line is on sale now at selected retailers for a reasonable $79 to $199 depending on the component. Despite these wallet-friendly price tags though, all of the speakers sport higher-end details like radio frequency bonded, curved cabinets, improved multi-component crossovers, and gold-plated five-way binding posts -- which seems to fall nicely in line with Pioneer's recent recession-appropriate bang for your buck approach. In case that idea alone wasn't enough to make audiophiles roll over in their acoustically-perfect coffins, Pioneer's release also says the speaker packaging will feature QR barcodes that, when scanned, will direct consumers to YouTube videos of lead designer Andrew Jones discussing the new line. Luckily for you, we've embedded the video along with the full PR after the break, so you can skip the unnecessary mobile hassle and get straight to the unintentional laughs.
Vextini interactive ad campaign: no thanks, we don't need to see what's behind there
It's hard to say what the worst aspect of what we're seeing is here: the tired, generic, Sex and the City-style group of girls who love martinis that make up this ad campaign, or the campaign's pitchman who seems to genuinely believe that pre-mixed martinis will sell better because of a cheesy, "interactive" ad. The idea here, of course, is that you see the above shot in a magazine, then hit up Vextini's website, and use the QR code to watch a full video of the hilarious events unfold. Vextini? Sure, it vexes us plenty. Enough to make us want to drink in fact... so what flavors does this come in again? Hit up the source for the pitch video: believe us, it's worthwhile.
Microsoft Tag comes out of beta, promises free colorful codes for all
It was about a year and a half ago that Microsoft decided it could do QR codes better, that any universal coding system needed a dash of color, and launched Tag. Now, the roughly one billion Tags that users have printed have been made a little less illegitimate, with Microsoft bringing the service out of beta and taking the opportunity to toot Tag's trumpet a bit. The codes have appeared in 20 million magazines so far and have recently been deployed to create a sort of tour for geeks in Amsterdam (no word on whether our own international man of mystery is featured). Meanwhile America's cultural hub, the Mall of America, has been similarly bestickered to "enhance customer engagement," but based on our previous experiences at that bastion of commercialism we're thinking scooters and foot massages might have been more effective.
Tag: Microsoft's first Android app is it
Everybody loves a world's first. So we might as well mention that Microsoft just released its very first application written for Google's competitive Android smartphone platform: Microsoft Tag Reader. Tag, as you might recall, is Microsoft's pseudo QR code implementation that uses high capacity color "barcodes" to link back to content. Download the app from the Android Market, scan a Tag with any camera enabled Android phone, and the linked data will automatically load on your device, be it a web page, video, advertisement, coupon, etc. Of course, readers without tags are as useless as tags without a wide swath of people with devices to read them -- so really, Microsoft has no choice but develop its Tag apps (already available for WinMo, Symbian, Blackberry, and iPhone handsets) for as many platforms as possible. First!
Weather Channel distributes Android app via on-screen QR code
Google's been doing some pretty slick stuff with QR codes lately, and now it looks like The Weather Channel's getting in on the fun -- it's running a little on-screen graphic prompting Android owners to download their app by scanning their TV screens. Sure, it's not the craziest thing in the world -- it just takes you to the Android market listing -- but it's certainly fun, and one of the more mainstream uses of QR codes we've seen in a while. Check the video after the break. Update: We originally said it takes you to the webpage; in actuality, it takes you to the Android market. (Thanks, Caleb!)
Google Goggles brings visual search to Android; Favorite Places brings QR codes to restaurant reviews
Looks like Google's been busy on the camera tip lately -- not only is it launching a new QR code-based Favorite Places mobile search product today, it's also demoing Google Goggles, a visual search app that generates local results from analyzing mobile phone images. Favorite Places isn't super-complicated, but it sounds like it'll be pretty useful: Google's sent QR code window decals to the 100,000 most researched local businesses on Google and Google Maps, and scanning the code with your phone will bring up reviews, coupons, and offer the ability to star the location for later. (It's not implemented yet, but you'll be able to leave your own reviews in the future.) Google hasn't built this into the Google Mobile app yet, so you'll need something to read QR codes with -- Android devices can use the free Barcode Scanner, and Google and QuickMark are offering 40,000 free downloads of QuickMark for the iPhone today. We just tried it out using QuickMark and it works pretty well -- although we'll wait to see how many QR codes we see in the wild before we call this one totally useful. Google Goggles is a little more interesting from a technology standpoint: it's an Android app that takes photos, tries to recognize what in them, and then generates search results about them. Goggles can recognize landmarks, books, contact info, artwork, places, wine, and logos at the moment, and Google says it's working on adding other types of objects, like plants. Pretty neat stuff -- but how about linking these two services together at some point, guys? Check some videos after the break.
Blinking LEDs to give QR codes a run for their (ad) money
We're still waiting for this so-called QR code revolution to hit North America, but our contemporaries across the Pacific are already looking to develop the next big thing. Reportedly, a smattering of mega-corps (including the likes of Toshiba and NEC) are joining hands in order to concoct a rivaling technology that requires even less effort to get content from billboards, books and posters to one's mobile. The heretofore unnamed system utilizes blinking LEDs to send data to phones, and so long as an ad has enough room for a minuscule light, consumers can come within five meters of it and receive the associated information by simply pointing their handset in the direction of the light. If all goes well, the technology will be ready for commercialization by 2013, or just after phase one of the Robot Apocalypse.
Esquire hopes augmented reality will trick people into reading
Remember that time last year when Esquire embedded an E Ink display in its front cover and everyone you know rushed out to buy one, and how the scheme saved the once-doomed print magazine market? Well, it appears that the periodical (and the industry as a whole) are again in need of a dramatic technological sales boost -- this time in the form of augmented reality. When the mag hits the newsstand on November 7, readers (and their webcams) will be have a chance to scan some QR codes fiduciary markers and partake in the technology that's been known to teach children about architecture and help jaded club kids party underwater -- except this time the unsuspecting public can look forward to seeing Robert Downey Jr. emerge from the front cover to spew what the AP calls "half-improvised shtick on Esquire's latest high-tech experiment for keeping print magazines relevant amid the digital onslaught." With that kind of content -- alongside a computer-animated snowstorm and a dirty joke or two from Gillian Jacobs -- can anybody doubt that traditional media will soon be back on its feet?
