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How RFID tags became trendy
As far as wireless technologies go, radio-frequency identification (RFID) is one of the oldest. Patented in 1983 by the late British inventor Charles Walton, RFID made it possible for new, cutting-edge tech such as near-field communication (NFC) to exist. As with NFC, RFID chips are used to store information digitally, which can then be shared between objects through electromagnetic fields and radio waves. It may not be sexy, but companies see real potential in the technology, no matter how old. It's no surprise, then, that over the past few years RFIDs have become ubiquitous in a wide range of industries, including travel, sports and one you wouldn't expect: fashion.
Your mall will basically have to be psychic to survive
Repeat after me: Shopping is therapy. Whether you believe it or not, the rush some of us get from buying a new dress or gadget can be cathartic. And in the not-too-distant future, real-world shopping will get so seamless that it could feel like the store is actually psychic. But it's not just about flashy displays of bleeding-edge tech. Instead, expect a subtler approach that focuses on understanding your tastes to find you your next outfit while you're in the fitting room, all in the right size. Stores will learn to recognize you as you browse and change dynamically to show things that matter more to you so you won't have to be disappointed by missing sizes or sift through stuff you wouldn't have bought anyway.
How Rebecca Minkoff uses tech to make her fashion stores stand out
Nike and Adidas aren't the only lifestyle brands designing their retail spaces with technology in mind. Others such as Rebecca Minkoff, a fashion label based out of New York City, are taking similar steps by implementing things like smart mirrors and, most recently, self-checkout at its boutiques. Although the latter feature is far less advanced than what Amazon's Go grocery stores will offer, it's yet another example of how the brick-and-mortar landscape is changing in several industries.
Nordstrom's smart fitting room helps you find fresh outfits
You've probably had that moment in a store fitting room where you realize you're trying the wrong clothes, but would rather not get dressed again just to check out those pants in a different color. If Nordstrom succeeds with its new eBay-designed fitting room, you won't have to. The experimental technology turns mirrors into interactive displays that give you many of the shopping options you'd have if you were browsing the web. You can not only see if the store has clothing in a different size or style, but have staff bring it to you -- handy if you're still half-naked.
Rebecca Minkoff's smart bracelets place emphasis on style and luxury
Some fashionistas wouldn't be caught dead wearing certain smartwatches, okay? That's why you see all these fancy wearables pop up these days, including a handful of new offerings from American designer Rebecca Minkoff. Her collection's comprised of two high-tech, high-fashion bracelets like Intel's MICA, as well as a golden phone charger, made in collaboration with luxury phone casing maker Case-Mate. Each bracelet has its own function, so it wouldn't be redundant to wear them both: the $120 gold chain-linked one connects to your phone via Bluetooth and alerts you of calls and texts from chosen contacts. The $60 studded leather bracelet, on the other hand, transforms into a lightning cable that connects to a USB cable for times when you badly need to charge.
