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ArenaNet president defends microtransactions and in-game RMT in Guild Wars 2
MMOs have to make money; that's a fact of life (and of business) ArenaNet President Mike O'Brien knows quite well. In an interview with VentureBeat, O'Brien explained how the studio is handling the monetization for Guild Wars 2 and blasts RMT companies for their practices. O'Brien addressed why Guild Wars 2 is being offered not as a straight free-to-play title but as a retail product with an up-front cost. "The answer is we're really focused on creating the highest-quality MMO, not the lowest-cost MMO," he replied. "I think Guild Wars 2 is one of the best values in gaming, period. Where else can you get this many hours of enjoyment, of content, of polish, of replayability, for $60?" He also took the opportunity to expand upon his own blog post covering microtransactions from a few weeks ago. "Creating a microtransaction system that doesn't upset or alienate your player base is straightforward, once you clearly define what's in-bounds and what's out-of-bounds," O'Brien stated. He says that ArenaNet wants to be "open and honest" with players regarding the in-game store options and promises that these will be "non-essential additions to the game and convenience services" only. O'Brien also had strong words about the shady practices of RMT companies, practices that ArenaNet is trying to combat by offering its own in-game RMT system. "Where there's a real profit incentive, someone out there in the world will lie, cheat, and steal to make that profit, " he said. "By letting players trade directly with each other, we take the power away from RMT companies and give it to the entire playerbase."
The Perfect Ten: The truth about lockboxes
Call them lockboxes, lootboxes, super packs, gift packs, treasure boxes, mystic chests, or Chupacabra's lunchpails, but these virtual boxes of mystery, fame, and fortune are all the rage in MMOs these days. Few studios have resisted the siren's call of such easy money, much to the dismay of many-a-gamer. The idea is that a game will dish out to players free locked treasure boxes that require purchased keys to open. The allure of the box's mystery prize is often too strong to resist, especially when there's the possibility of a huge reward inside. The result too often is strong buyer's remorse and studio glee. There's been a lot of conversation around lockboxes here on Massively, so I wanted to dedicate this week's Perfect Ten to dissecting the truth, the whole truth, and nothing but the truth of these items for you.
The Tattered Notebook: Learning from EQII's free-to-play model
What a long way EverQuest II's come! If you had said back in 2004 that the game would not only go free-to-play but have microtransactions and emerge largely intact, I probably would have run to get my pitchfork. But here we are in 2012, and EQII's website has a huge green button that says "Play Free" in big letters, with a long list of special deals on station cash and Marketplace items. In this week's Tattered Notebook, I want to look back at the evolution of EQII to see how it successfully transitioned while gauging where it's headed down the road when it comes to its payment model. The official move to free-to-play might seem like the final hurdle, but I think we still have a few more around the bend.
Soul of the Aspects pet added to the Blizzard Store
If you purchased a Heart of the Aspects mount a couple of months ago and wished you had a tiny, baby version of it to slap on a leash and drag around with you wherever you go, you're in luck! Blizzard has just added the Soul of the Aspects vanity pet to the Blizzard Store for $10 USD. European players can pick up their pet over on the European Blizzard store as well. As your newest faithful companion pet, the Soul of the Aspects flies by your side through the skies of Azeroth, celebrating your adventures together with aerial summersaults and twisting corkscrews. The Blizzard store states that every character on your World of Warcraft account will receive this pet, so we can be fairly certain that it cannot be bought, sold, or traded in-game for gold.
RuneScape: Seventh anniversary retrospective
Although RuneScape officially launched in 2001, today marks the seventh anniversary of the end of the RuneScape 2 beta. This was a complete gameplay and graphics overhaul that signaled the rebirth of the game, and it's a date well worth celebrating. The past year has been filled with massive content updates that added clan support, upgradeable clan citadels, a new website, and countless new quests. Player-made battlefields put game design in the hands of players, who have used the system to produce ton of content. Understandably, most people will likely remember this year for one thing: This was the year that RuneScape beat the bots. Following the momentous Bot Nuking Day, players logged in to find a distinctly emptier world but one filled with real people. RuneFest 2011 was a success, with presentations from the game's developers and a special focus on breaking the bots. This year also saw the interesting story that the Dutch Supreme Court ruling that stealing RuneScape items is the same as theft of real life goods. In this anniversary retrospective, I look back at some of RuneScape's top news stories and game additions of the year.
Making the 'jump' from Guild Wars to Guild Wars 2
The second Guild Wars 2 press beta weekend has come and gone, and Massively was there every step of the way. Stay tuned throughout the day today for even more guides, impressions, videos, and Q&As to get you ready for the highly anticipated sequel to Guild Wars. Guild Wars 2 is on the way (when it's ready), and classic Guild Wars players probably understand that soon they'll be competing with a younger sibling -- a smarter, more attractive one who's sure to get more of mom's attention. And while we're sure that some of the more stalwart Guild Wars 2 fans are also Guild Wars players, not all veterans of the first edition are dedicated to licking up every drop of sequel info squeezed out of blogs, conventions, and betas. Those veterans might just be wondering, what exactly can Guild Wars 2 offer them, other than Hall of Monuments tie-ins? What's changed? What's the same? What will they love, what will they hate, and what could possibly make them jump ship to the new hotness? The first and most important thing you must know is that yes, you can jump in Guild Wars 2! Seriously, though, jumping is more than just a thing you do with your spacebar when you're bored; it's a symbol of boundlessness. Guild Wars 2 itself is trying to jump a lot higher than its elder brother, and probably the essential difference between the games is that feeling that the walls have come down and gravity is letting loose. That alone should urge classic players to take a peek, but if that's not enough for you, fire up your Jeremy Soule soundtracks (yes, he's onboard for an encore!) and read on...
The Soapbox: The hidden perils of Guild Wars 2's microtransactions
Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. The ArenaNet post about microtransactions in Guild Wars 2 reveals that the "gems" currency will be bought with real money and be available for purchase with in-game gold in GW2. But people seem to have forgetten that Runes of Magic's cash shop operated this way three years ago. I've been playing RoM since closed beta, and the cash shop is one of the reasons RoM is so different from other F2P MMOs of its era. Frogster eventually removed the ability to buy diamonds with gold because of fraud, so I'm curious to see how ArenaNet handles that issue. My time in RoM has shown me that there are other issues involved here, issues of security, players gaming the system, botting, and pay-to-win debates. In other words, there's more at stake here than whether cash shops sell gear or items toward gaining power.
Heart of the Aspects mount now available for $25
While patch 4.3 was on the PTR, dataminers discovered a pretty slick-looking mount in the game files: the Heart of the Aspects. We all speculated as to how players might receive it, and today we found our answer. You can buy it from the Blizzard Store for $25, adding it to your stable of real-money mounts alongside the Celestial Steed and Winged Guardian. Update: Blizzard has released their official announcement.
Battle.net Balance boots up
Diablo III may not be out yet, but that's no good reason not to be filling up your virtual coffers for the day that it hits the streets! Blizzard has thrown the switch on Battle.net Balance, activating its online payment service that allows players to charge up their Battle.net funds to purchase various Blizzard game services. The new Balance system can be used to buy World of Warcraft game time (although you can't set up a recurring subscription with it), in-game pets and mounts, paid account services in WoW such as character transfers, digital copies of Blizzard titles, and the opportunity to buy and sell items on Diablo III's auction house. It's important to note that not all regions will be able to participate in Diablo III's real-money transactions, however. Once real money has been funneled into Battle.net Balance, it cannot be converted back into cash. Blizzard does state that in some regions, players will have an option to get cash back on Diablo III auction sales via PayPal. The company also mentioned that there is a cap on how much any player can have in his or her Balance account and that there are potentially region-specific expiration dates for Balance funds.
SOE VP talks microtransactions and the future
If you're a fan of Sony Online Entertainment and curious as to how free-to-play and RMT will affect its stable of MMOs in the future, ZAM's got a new interview that's worth a read. The piece features Laura Naviaux, senior VP of global sales and marketing for SOE, and she shares an interesting nugget relating to digital currency and real-money player markets. "I think everybody gets excited about potentially being able to create user-generated content to sell it to their peers, etc. There are a lot of different ways to slice and dice that, and it's something that we're watching," Naviaux says. She also speaks to the success of EverQuest II thanks to its free-to-play switch, as well as some of the more popular cash shop items (mounts currently account for approximately 25% of the game's revenue). Finally, Naviaux acknowledges the challenges inherent in the business model going forward, and how they stem in large part from knowing how much is too much. "I don't think that anybody wants a game where you can outright buy power that makes the game unfair and un-fun, and that is a line we don't want to cross. But there are a lot of shades of grey in there, and that's something we want the players to determine," she explains.
The Tattered Notebook: Plat, loot, and the morality of cash
There's a dirty little secret going on in EverQuest II, and every now and then it bubbles up to the surface in forum complaints from players. With the arrival of Station Cash, the Marketplace, and Legends of Norrath cards, players have worked out a way to buy in-game coin with real money, without fear of getting banned. And with the transition to free-to-play, it seems like that practice has grown even more. The problem is that there are several things that factor into the plat-for-cash scenario, so it's impossible to find a quick fix. Are we at a point that SOE should just put plat on the marketplace and be done with it? Let's look at a few reasons for and against it.
Blizzard kills Diablo III's RMT to appease South Korea
Blizzard Entertainment made waves last year when it announced that Diablo III would be supporting real-money trading (RMT) through its in-game auction house system. While it proved to be a divisive topic among fans, apparently it was too much with the South Korean rating board, which sees such activities as potentially violating the country's anti-gambling rules. The board was quoted as saying that "the feature involving for-cash trades between users was not included in the presentation to the rating committee, and therefore it was not subjected to any scrutiny." To appease the board and pave the way for release, Blizzard has dropped the RMT auction house for the Korean version. The ratings board has warned the company not to sneak in the feature in a future patch and gave the title an 18 rating for the country. Interestingly enough this makes South Korea the first country to slap a rating on Diablo III to date.
Nexon takes Mabinogi offline indefinitely due to 'malicious activity'
If you were looking to play a little Mabinogi to kick off the new year, you might want to make alternate arrangements. Nexon has taken the free-to-play sandbox offline in order to deal with the recent spate of "malicious activity" going on in-game. Mabinogi went dark yesterday, and Nexon says that it does "not have a specific time for the service to re-open." This is the second time in the past three months that Nexon has disabled the game, as the company dealt with a rash of unauthorized RMT issues and botting as recently as October of 2011. As per usual when MMO security issues crop up, the company has not released any details, saying only that "we feel that we have no choice but to take the game down in order to prevent any further malicious action." [Thanks to David for the tip!]
The Soapbox: On gold-farming and the grind
Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. You're no doubt aware of a certain sci-fi MMORPG that's launching this week. As is the case each time a new major title releases, I'm curious to see how (or if) the developers will deal with the inevitable real-money trade. BioWare has been fairly quiet about gold-farming and the steps it may take to combat it, which isn't too surprising given the unglamorous and often controversial subject matter. Few game devs mention their anti-RMT plans prior to launch, but plenty of dev teams complain about RMT after their game has been released. And yet, the usual solutions to black market currency trading are continuously ineffective at stopping it.
Battle.net Balance funds World of Warcraft game time
We already knew that real money would play a role in Diablo III, but we didn't have a great deal of official word. Now, Blizzard has released a FAQ about the Battle.net Balance providing a much deeper look at the upcoming system. Essentially, you have a Battle.net Balance made up of points. Adding value to your Battle.net Balance is executed through charging up. You can charge up your Battle.net Balance using debit or credit cards, or sales from Diablo III auctions. Be aware, though, that you can't convert Battle.net Balance back into cash; once you put money there, it stays there. (There is an exception in some regions using PayPal, but details are scarce on that right now.) Some of the Battle.net details are a little fuzzy right now because Blizzard is forced to deal with a lot of regional-specific laws. For example, in some regions, it'll have to empty value from a Battle.net Balance that hasn't been accessed in three years. Which regions? We don't know yet. The most exciting bit of this news, however, is that you'll be able to purchase World of Warcraft prepaid game time using your Battle.net Balance. So if you're pretty good at the Diablo III Auction House, you might be able to kiss your subscription fee goodbye.
Blizzard's Battle.net Balance boasts big business
Choo choo -- the Blizzard Micotransactrain is leaving the station! Whether or not you're aboard with Blizzard's increasing fixation on monetizing all aspects of its games, this train is certainly picking up steam. Its next station is called Battle.net Balance, and with it comes a whole new paradigm for the Blizzard empire. (Many apologies for using the word "paradigm.") In effect, Battle.net Balance is a virtual wallet where players can purchase -- or "charge up" according to Blizzard's parlance -- points to then spend on items and services in World of Warcraft, Diablo III, and elsewhere. Diablo III players who earn Battle.net currency in-game can save those points through the service to spend later. The system can also be used to pay for WoW gametime. However, the system comes with an important caveat: Once you've converted real-world money into Battle.net Balance, there's no getting it back as cash. So if you've got plans to make a living playing Diablo III, you might want to think again (although "certain regions" will be able to cash out via PayPal). Battle.net Balance is heading our way in the near future, and if this affects your game, you might be interested to read the informative FAQ that goes into more detail.
Blizzard elaborates on Guardian Cub sales
Has Blizzard surrendered to the powerful RMT lobby or are there other forces at work behind the company's recent decision to introduce a loophole that allows players to buy in-game gold and items with real-world currency? According to a recent post on World of Warcraft, the sale of the Guardian Cub is meant to test the waters of fighting rampant account compromises. Blizzard claims that gold farming is actually not as common these days, but instead most of the gold that is sold through third-party services comes from stolen accounts. The idea of bypassing third-party gold sellers by providing a cash shop pet that could be resold or traded in game was meant to be a creative solution to the problem. "Players can buy one for the purpose of trying to sell it in-game, creating the potential for players to exchange real money for gold in a way that does not lead to account compromises. Of course, all that comes with the pretty important caveat that demand for the pet will be finite, and there's no guarantee you'll be able to find a buyer," Blizzard writes. The company says that it doesn't expect this will solve the overall issue, the success or failure of the unique pet will help Blizzard determine if this approach is worth pursuing further.
Global Chat: October 9-15, 2011
Welcome to this week's Global Chat! We love hearing what you have to say at Massively, and we love it even more when we can share the best comments with all of our readers. Massively staffers will be contributing some of their favorite comments every week, so keep an eye out every Sunday for more Global Chat! While almost all of our news stories and columns are game-specific, the conversation that follows in the comments often expands beyond the game in question. Discussion turns to mechanics, development styles, and industry trends. Even if the game in the original story isn't your thing, you may find some interesting conversation, so follow along after the jump to see what some of our readers had to say last week.
RuneScape is losing the war on bots
We have an expectation of conflicts made up of good vs. evil. What we don't usually expect is for evil to win. But in RuneScape's war against the evil of botting, that appears to be what's happening. In a letter from Daniel Clough, it was explained that despite the development team's best efforts, the war on bots is being won by the botters. The re-introduction of the Wilderness and Free Trade has resulted in an explosion of gold farming and botting that just can't be held back. The letter goes on to urge players to not utilize these services and report anyone known to be using them and outlines the steps being taken to try to beat back the tide. But as Clough puts it, while the staff sinks significant time and money into fighting the problem, it's fighting an opponent whose only business goal is to get back into the game. It's grim news for the game's players, certainly, and it doesn't bode well for the many other games waging the same battles.
GDC Online 2011: CCP on virtual goods in EVE Online
Remember Monoclegate? CCP sure does, and at GDC this week, the company reflected on some lessons learned from its introduction of virtual goods to EVE Online. Associate Producer Ben Cockerill from CCP games offered a candid look at what the team learned through both player response and market data. While the initial launch of virtual goods in Incarna sparked a fierce objection on the forums and even in-game protests and riots, things have settled down quite a bit, and CCP seems confident that it is headed in the right direction now. Read on for a look at why virtual goods were introduced into EVE Online and what the team has learned so far.
