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Switched On: Surface damage
Each week Ross Rubin contributes Switched On, a column about consumer technology. As Switched On discussed a few weeks ago, and as Microsoft noted in its recent 10-K filing, it is an unavoidable truth that the company getting into the hardware market will cause conflict with its partners. The extent of that conflict, though, depends on many variables and Microsoft can -- and must -- take steps to ameliorate it.
Switched On: For OUYA, it's game on
Each week Ross Rubin contributes Switched On, a column about consumer technology. In discussing the varied routes Android has taken to the television, Switched On recently touched on OUYA, the cuboid game console that will run Android games. The project has surpassed the $5.5 million mark on Kickstarter and once seemed poised to pass the Pebble smartwatch's record for overall funds collected just like it broke the record for funds collected in the first day.
Switched On: The netbook legacy
Each week Ross Rubin contributes Switched On, a column about consumer technology. In describing Toshiba's decision to exit the U.S. netbook market, Engadget eulogized that it was "a sad day for those who like their computers tiny." Toshiba, a pioneer in the ultraportable market with the Libretto and Portege, produced what were among the best-regarded netbooks despite entering the market late. Indeed, even with the many aspersions cast upon netbooks by one-time friends (such as Dell and Toshiba) and perennial foes (such as Apple) alike, the accelerating exit of netbooks will leave a void in the marketplace. Many consumers saw the value of a 10-inch device with an integrated keyboard that can run Windows apps, available new in some configurations for $250 or less. And yet, even as major PC companies flee the field, accessory makers such as Logitech and Zagg, as well as overfunded Kickstarter projects such as Brydge or Incase's Origami case, present new ways to unite the iPad with its most conspicuous missing component: the keyboard. It seems incongruous that a 10-inch netbook is undesirable whereas a 10-inch tablet paired with a keyboard for which it is not optimized is. And most keyboards for the iPad use Bluetooth, the use of which is verboten on flights (even as WiFi has been approved).
Switched On: The fight, the fancy, and the future
Each week Ross Rubin contributes Switched On, a column about consumer technology. While Microsoft's motivations in announcing Surface differed meaningfully from Google's when it announced the Nexus One, the Redmond company took advantage of the precedent that Google set in releasing a device that competed with those of licensees. At Google I/O, it was Google's turn to again approach the hardware market, this time with three devices that took the company into new categories and targeted different competitors. The trajectory of each product reveals clues about the company's direction.
Switched On: Competing by hook or by Nook
Each week Ross Rubin contributes Switched On, a column about consumer technology. Microsoft has a long history of supporting bitter rivals -- even those that have long publicly disparaged the company, offering funds to Nokia, Corel and, most famously, Apple. It also has a long history of supporting e-reading. Prior to ending development last year, the company offered its Microsoft Reader software for about a decade -- first on handheld devices using Windows CE and Windows Mobile and later on desktop Windows. Those two traditions intersected yesterday as Microsoft invested in a new Nook e-book business designed to compete better against Apple and especially Amazon.com.
Switched On: When the smartphone giveth, Part 2
Each week Ross Rubin contributes Switched On, a column about consumer technology. In case you missed it, Part I of this article can be found here Last week's Switched On discussed the Slacker Portable, Sony eMarker and TrafficGauge, three dedicated devices that didn't make it but saw their functionality ultimately realized via smartphones. But there have been other idea for which the idea ultimately proved popular as smartphone bits rather than separately packaged atoms.
Switched On: The iPad's landscape orientation
Each week Ross Rubin contributes Switched On, a column about consumer technology. The two major classes of tablet seeking to grab a share of the iPad's market have in many ways been driven by operating system advances. Windows 8 will bring the new Metro user interface and ARM support to allow what has historically been the more powerful PC class to scale down. Android 4.0 unifies the platform's tablet and smartphone operating systems, encouraging it to take better advantage of the larger screen capabilities and scale up.Indeed, the full potential of the new iPad won't be known until the release of iOS 6 to fuel Apple's historically tight pairing of hardware and software; that other shoe will likely drop at its developer conference in June. Despite the lack of a new operating system or form factor, the third-generation iPad and its now price-reduced predecessor have set the stage for how Apple plans to defend against Android and Windows tablets.
If Siri were paired with a GPS app
We all love Siri. Whether it's the fascinating and sometimes unintentionally humorous comments that it makes, or the fact that it's surprisingly useful in a variety of situations, Siri has captured the imagination of many iPhone users. In a guest post for our sister site Engadget, NPD Group executive director and principal analyst Ross Rubin mused about how great it would be if Siri was paired with GPS navigation capabilities. Rubin's got a point -- right now Apple's intelligent assistant can give you directions, but won't verbalize the turn-by-turn instructions. And navigation apps (and standard GPS navigation units) are, in Rubin's words, "about as passive an experience as watching TV." Rubin imagines a mix of Siri's conversational interface with GPS navigation. As an example, he wonders if you could ask Siri "How's the Grand Central Parkway looking?", and have the app report back on how good or bad traffic currently is on that highway and suggest whether you should switch to another route. It would be even more useful to have Siri and GPS navigation capabilities to accept off-route, unplanned side trips. Rubin uses the example of heading to a party and getting a call from the host asking you to pick up a cake. You'd ask Siri to find a bakery along the way and add that side trip to the route to the party. As he notes, currently you'd need to pull over, search for the bakery, and then add that destination to your trip. The post by Rubin ends with the words "GPS technology has always shined when we are on an unfamiliar path. Pairing it with an intelligent network agent, though, could imbue even a familiar journey with an unfamiliar level of convenience." What do you think? Is Siri-powered navigation coming to future iPhones? Leave your comments below.
Daily Update for December 12, 2011
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen.
Engadget Distro Issue 12 -- Now with more exclusive content!
You asked and we answered. Engadget Distro Issue 12 is here, and it's full of original content. We've got not one, not two, but three never-before-published features for you this week. Michael Gorman takes you on a tour of NASA's next-gen spacecraft, Brad Molen goes behind the scenes at AT&T to reveal what it takes to make a smartphone, and analyst Ross Rubin makes his Distro debut to pose the question: What's next for the nano? This week we'll also bring you our Nokia Lumia 800 and Motorola Droid RAZR reviews and follow HotHardware's Dave Altavilla in his ascent to geekdom. And last, but certainly not least, Box Brown gives you a healthy helping of iPad 3 rumors in the Distro comic. So, pick up that iPad or hit the PDF link below and get ready for a nice long read. Distro Issue 12 PDF Distro on the iTunes App Store Like Distro on Facebook Follow Distro on Twitter
Switched On: Apple's cloud conundrum
Each week Ross Rubin contributes Switched On, a column about consumer technology. It is hard to believe that Apple has been trying its hand at the Internet services space since the year 2000, when it launched iTools. Like nearly all of iCloud, with which it shares its trademark vowel prefix, iTools was free. Unlike iCloud, though, its collection of services was all over the map, ranging from Web page creation to greeting cards. iCloud marks the third reboot of Apple's Web services suite since that foray. In the intervening years, we've seen .Mac (essentially a subscription version of most iTools features), and MobileMe, which paved the way for the contact and calendar synchronization that will be free as part of iCloud. Modern-day Apple has shown an appreciation for seamless network access since the launch of the iMac in 1998, which eschewed floppy drives in favor of network-based sharing. One can even trace a belief in the power of the network further back to eWorld, AppleLink, and even the Mac's early, simple networking technologies, AppleTalk and LocalTalk. Internet services are clearly complementary to advanced devices running sophisticated software -- two areas where Apple excels. So why has the cloud rained on Apple?
Switched On: As Windows loses its windows
Each week Ross Rubin contributes Switched On, a column about consumer technology. You say you want a revolution? Well, you know... . you might get one if you're a patient Windows user. With Windows' eighth major release (at least according to Microsoft's math), its name is becoming metaphorical. Taking on a default look that is rooted in Windows Phone 7 -- the first "Windows" to eschew windows -- with a smattering of Media Center, the next major version of Windows marks an overhaul of the initial user interface. Indeed, it is even a more radical departure than Apple made between Mac OS X and iOS, which preserved a scaled-down dock and icons, or between Mac OS 9 and Mac OS X. Apple's and Microsoft's approaches are similar in at least one way -- each has one operating system for PCs and another for phones. Clearly, though, the longtime operating system rivals have taken different tacks with tablets.
Reserve Power: Stand Off, Part 2
Ross Rubin contributes Reserve Power, a column focused on personal perspectives and products. Last week's Reserve Power introduced six handset stands for propping up your miniature movie theater. This week's column takes on a half-dozen more, names my favorites, and concludes with a chart detailing which phones fit which stands.
Switched On: Devices designed to disrupt
Each week Ross Rubin contributes Switched On, a column about consumer technology. Industry conferences that include competitions among scores of startups generally don't look too kindly upon companies producing hardware. Nonetheless, there were quite a few physical products shown off this week at TechCrunch Disrupt in New York. These were either the main offering of companies or complements to their service offering, and judging by their demo platform of choice, the iPhone appears to be a leading agent of disruption -- the companies introducing hardware used Apple's handset to do everything from avoiding stress to measuring its biological impact. Switched On will introduce four such products after the break.
Reserve Power: Stand Off, Part 1
Ross Rubin contributes Reserve Power, a column focused on personal perspectives and products. With handset screens getting larger and applications such as streaming primetime shows and video chat becoming more prevalent, it's not surprising that some handsets such as the HTC Evo 4G include a built-in kickstand. Most phones, though, suffer from LifeCall commercial syndrome –- when they've fallen, they can't get up. To offer some assistance, a whole cottage industry of pocketable products – many with inventive designs -- have appeared to let you enjoy your handset's screen without your hands in the way. But how universal are they? I tested a variety of popular and unusually-shaped handsets -- including the iPhone 3GS and iPhone 4, Droid 2, Droid X, BlackBerry Bold and BlackBerry Torch, Palm Pre, HP Veer, Samsung Captivate and the monstrous Samsung Infuse -- finding, for example, that some phones fit in some stands only when their physical keyboards were extended. Surprised at how well a few of the stands held up, I even tried them with a few tablets, including the BlackBerry PlayBook, Apple iPad and Motorola Xoom. This column will introduce the first six devices after the break, while the next Reserve Power will discuss several more, conclude with my favorites, and link to a spreadsheet detailing which devices and stands paired appropriately with one another.
Switched On: Chrome alone
Each week Ross Rubin contributes Switched On, a column about consumer technology. About a year after the debut of the first Android handset, Switched On discussed the threat that Chrome OS posed to Android. To reprise it briefly: Like chief rivals Apple and Microsoft, Google has two operating systems trying to bridge the rift between consumer electronics and traditional computing, but Chrome is different than Mac OS and Windows in an exceptionally important way. Rather than trying to refine the traditional software experience (as Apple has done with the Mac App Store and other iOS-inspired developments in the queue) or move that experience forward to tablets (as Microsoft is doing with Windows), Chrome OS is not looking to carry forward any legacy beyond the browser. Unlike with Mac OS vs. iOS or Windows vs. Windows Phone, the battle isn't over which apps make sense, but rather the irreconcilable difference around whether apps to begin with. This makes Google's suggestion that the two operating systems might merge at some point less credible, and sent a mixed message to developers about whether to focus their efforts on apps or the web. At Google I/O 2011, however, the company clarified its position.
Switched On: RIM's shot
Each week Ross Rubin contributes Switched On, a column about consumer technology. Much like their home countries, Apple and RIM share much in common, but contrast in important ways. Both companies are among the few that produce their own software for their cellular handsets. Apple, a personal computing pioneer, sees market expansion in smartphones. RIM, a smartphone pioneer, sees market expansion in mobile computing. Looking at the tablets on offer, Apple has been just as adamant in decrying a 7-inch display as RIM has been defending it, the latter saying that it sought to create an ultramobile device with the PlayBook. Apple designs products for consumers that have relevance for enterprises. RIM designs products for enterprises that have relevance for consumers. This has also been evident with the PlayBook, which has taken heat for its lack of native e-mail and calendaring options. RIM consciously put these on the back burner because it wanted to appease CIOs concerned about data theft, even though it meant a less appealing launch product for consumers. Another parallel: RIM has suffered as AT&T delays in supporting Bridge, just as Apple struggled with AT&T supporting tethering on the iPhone.
Switched On: A legacy from the Flip side
Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed some of the challenges the Flip camcorder faced trying to grow in the marketplace, an effort abruptly scuttled by an indifferent Cisco. But while Kodak, Sony and others are now poised to fill the Flip void, no competitor exactly matched Flip's combination of simplicity and sharing. With point and shoot cameras, camcorders, traditional MP3 players and standalone GPS units in decline, the jury remains out on how long portable electronics can fight the smartphone, but Flip's success taught the industry some valuable lessons that may have relevance going forward.
Switched On: Flip-flops
Each week Ross Rubin contributes Switched On, a column about consumer technology. This week's announcement that Cisco is shuttering its Flip Video business was but the latest twist in the history of the market share-leading device. The Flip got its start after its creator, Pure Digital, modified its original disposable camcorder to be reusable after hackers showed it could be done. And its success continued to defy convention that the product would resonate against a slew of digital cameras and increasingly competent smartphones that could shoot competitive -- and even high definition -- video. The Flip also soared above the market share of companies with far stronger brands such as Sony and Kodak, although the latter made gains on a string of hits, including the 1080p-shooting Zi8 and waterproof PlaySport. It even fought back an initial foray from Apple's iPod nano and was still holding its own after the debut of the latest iPod touch, which took the HD video capture feature from the iPhone and made it available without a contract. Yes, the Flip hung tough. That's why its cancellation says volumes about Cisco, the company that acquired it for some $590 million in stock. Cisco needed to show growth with a consumer product line that could not be easily augmented with acquisitions and that derived little connection with the mother brand -- even less than Linksys, the company's networking line. Cisco certainly tried. But the Flip group made a few false moves that stuck out like a pop-out USB connector, and with little of that spring-loaded joy.
Switched On: Pen again
Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed how some next wave notions from a decade ago were trying to reinvent themselves. Here's one more. Surging smartphone vendor HTC is seeking to bring back an input method that many wrote off long ago with its forthcoming Flyer tablet and EVO View 4G comrade-in-arms: the stylus. A fixture of early Palm and Psion PDAs, Pocket PCs and Windows Mobile handsets, slim, compact styli were once the most popular thing to slip down a well since Timmy. Then, users would poke the cheap, simple sticks at similarly inexpensive resistive touchscreens. After the debut of tablet PCs, though, more companies started to use active digitizer systems like the one inside the Flyer. Active pens offer more precision, which can help with tasks such as handwriting recognition, and support "hovering" above a screen, the functional equivalent of a mouseover. On the other hand, they are also thicker, more expensive, and need to be charged. (Update: as some have pointed out in comments, Wacom's tablets generate tiny electromagnetic fields that power active digitization, and don't require the pen to store electricity itself.) And, of course, just like passive styli, active pens take up space and can be misplaced. The 2004 debut of the Nintendo DS -- the ancestor of the just-released 3DS -- marked the beginning of what has become the last mass-market consumer electronics product series to integrate stylus input. The rising popularity of capacitive touch screens and multitouch have replaced styli with fingers as the main user interface elements. Instead of using a precise point for tasks such as placing an insertion point in text, we now expand the text dynamically to accommodate our oily instruments. On-screen buttons have also grown, as have the screens themselves, all in the name of losing a contrivance.
