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Instagram shopping is getting a big boost from Shopify
Shopify is providing its users with another way to sell their goods. Throughout the year, it has been testing an Instagram shopping feature, but it's now opening the tool up to thousands of additional merchants just in time for the holiday shopping season, TechCrunch reports. The feature lets sellers tag items in an Instagram post that are available for purchase and viewers can then click those tags to buy the items without having to leave Instagram.
Instagram sees shopping as the next step in its evolution
Gone are the days when Instagram's scope was clear-cut. For better or worse, the app is no longer just about sharing photos with other users or scrolling through a river of images with hundreds of digital likes. Since being acquired by Facebook in 2012, Instagram has left behind its roots as an unambiguous social network in favor of becoming a more robust platform. Whether to monetize or to enhance the experience for people, newly minted features like Stories have catapulted Instagram beyond being a simple photo-sharing app. And it's not finished yet.
