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Fox Sports created a USWNT Snapchat AR lens for the World Cup
The United States women's national soccer team laid down a clear statement of intent to their World Cup rivals after a record-breaking 13-0 win over Thailand in their opening game. Alex Morgan grabbed the headlines by scoring five goals against the Asian side in France, and now the co-captain of the defending champions is taking on another starring role.
Snapchat lenses now officially work on dogs
Let's not kid ourselves, you've tried to use Snapchat's lenses on your dog before. Even if you've managed to make it work, Snapchat hasn't technically dog-friendly at the time. After adding lenses for cats last month, Snapchat announced that its camera will recognize dog faces just like it does humans. That means you can spend the holidays snapping better pictures of your family's pooch with animated pizza or reindeer antlers on its head.
Snapchat Lenses bring coral reefs to your neighborhood
How do you make nature exciting to a generation growing up with Snapchat and Instagram? The California Academy of Sciences has an idea: bring the nature to the apps that generation is using. It just trotted out a series of augmented reality Snapchat Lenses (the first of their kind, CAS said) that show reef life in your own corner of the world. You can get up close to creatures like sea turtles, nudibranches and moray eels without having to put on some diving gear or incurring the wrath of conservationists.
A DC-themed Snapchat Lens could get you into Comic-Con
You're not completely hosed if you missed your chance to attend San Diego Comic-Con... if you're willing to dabble in some augmented reality art. Snap and DC Comics have launched a DC Super Heroes Challenge that asks you to create a DC-themed Lens championing Batman, Superman and Wonder Woman for the chance to win an expenses-paid trip to San Diego Comic-Con in July. You don't have to start completely from scratch, thankfully, as there's a load of DC assets to bring into Lens Studio.
Snapchat's new Lens Studio tools make AR creation easier
Snap has teamed up with a handful of partners to create new Lenses and new tools for the Lens Studio, which can make designing AR effects a simpler process. One of its new partners is StudioMDHR, developer of popular run and gun indie video game Cuphead. The companies created a special Lens that pits you against Cuphead and Mugman (the game's main characters drawn in 1930's style cartoons) in your snaps -- or, more accurately, they shoot you until it's game over.
Snapchat's new ad formats are designed to keep you watching
This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app's ads have largely consisted of short videos, which followed the last clip in a Story or were placed throughout Discover content, as well as sponsored Lenses that promoted some sort of product. Now, advertisers will have the option of putting together a Promoted Story or an AR Trial ad.
Snapchat has cute AR foam fingers for you to wave at NBA games
With its 2017-2018 season getting ready to tip off tomorrow, the NBA's been quite busy making tech announcements ahead of it. Not only did it reveal an augmented reality app for the iPhone yesterday, but now it's teaming up with Snap Inc. on a brand new Lens experience for Snapchat. Fans who are at or near an NBA arena this coming year will get access to special Lenses, which let you place a digital foam finger in a physical area around you. As you can see above, the cute character wears team jerseys and can show different emotions that you can share when you send snaps to your friends.
Snapchat's AR Lenses are the newest tool for ads
Remember Snapchat's dancing 3D hot dog? Well, you might start seeing a few more Lenses like that one because Snap is opening up its 3D World Lenses to advertisers. So far, it has partnered with Warner Bros. and Bud Light to create Lenses featuring the Blade Runner "Spinner" car and a bud light vendor.
Snag a mediocre selfie with Pikachu using Snapchat’s latest Lens
For those of you who've just been dying to get a selfie with Pikachu, I have good news. For a short time, Snapchat has a Pikachu Lens available that gives your face that coveted Pikachu makeover -- its iconic ears and button nose, really big eyes and bright, rosy cheeks. When you open your mouth, Pikachu shows up on screen with you while making very Pikachu noises, and then your face explodes with lightning.
