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Amazon's new show only exists to sell you more stuff
Amazon is blending commerce and entertainment again with a new show called Overhaul in which YouTube stars makeover their homes with products you can easily purchase on Amazon. The show will be on a special Amazon hub that will give viewers quick access to items featured on the show as well as inexpensive alternatives. "Amazon Home is constantly looking to innovate and find ways to bring our customers inspiration when searching for products," Amazon's director of home innovation, Kristiana Helmick, told Business Insider. "The Overhaul series is a great opportunity to provide our customers with some curation and guidance when searching through our large selection of products and we continue to look for new and different ways to do that."
Amazon’s attempt to reinvent TV shopping has failed
Style Code Live seemed like the perfect bridge between Amazon's online retail dominance and its increasingly accomplished Prime Video service. Nothing is that easy, however, and it all didn't quite pan out: the show is over. The cancellation was unceremoniously abrupt: According to a Page Six report, the show's staff were informed of the end of last week, with social media accounts deleted the same day.
Amazon's first live show is QVC for the YouTube generation
Now that Amazon has its own private fashion labels, it's launching its its first ever live TV show called Style Code Live. Hosted by a trio of reality and fashion show personalities, the show looks like a youth take on QVC's home shopping channel. The hosts and their guests will offer fashion and makeup advice, while viewers will be able to buy the corresponding products from a carousel under the video player. "We're live, interactive, and covering the latest trends in fashion and beauty each weeknight -- with guest experts, celebrities, and viewer tips," producer Terrence Noonan told Variety.
