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Mobile share reports put Android in first for ads, RIM with most subscribers
Two big mobile market share reports have just released, both of them offering up some interesting news for Apple in the world of mobile phone OS users. First up, IDC's report sends Google's Android OS to a whopping 59 percent share, up from 48.6 percent last year. Apple, IDC says, will likely finish with less than 10 percent of the total market. That's not necessarily bad news -- Apple is one company, and Google's Android phone comes in a variety of flavors from different manufacturers. IDC also says the mobile ad market has reached US$368 million, double what it was last year, and may double again next year to almost $2 billion. That's a big pizza pie, of which Apple currently has around 8 percent thanks to iAd. comScore has also released a mobile trends report, sitting Apple behind RIM in the top smartphone subscribers. The difference here is that comScore's looking at subscribers, not users, and RIM's large enterprise base allows it some leeway here. RIM has 36 percent of the market compared to Apple's 25 percent, though in just the past few months, RIM has fallen over three points. There's also some information about how people are using their smartphones, and the number one usage, according to comScore, is text messaging, with 68 percent of mobile subscribers texting. Browsing on the phone, and downloading and using apps also both score high, but strangely, nowhere on the list is there information that anyone, you know, actually uses their phones to call people. Maybe that's just assumed?
Big cable loses 500,000 subscribers in Q3, we neglect to send flowers
Last quarter was the first time ever that US pay TV subscription rates were down. Now, according to GigaOM's calculations, big cable suffered another set back in Q3, waving goodbye to over 500,000 subscribers in total. Comcast was saddled with over half of the carnage and lost 275,000 customers, while Time Warner took a 155,000 subscriber hit. Charter Communications and Cablevision fared slightly better, but still added 63,800 and 24,500 respectively to the industry pit of despair. Naturally, the blame game for the poor numbers was aimed squarely at the weak economy and increased competition from over-the-top video providers. Before you call the undertaker away from his wrestling day job, though, remember that cable's traditional backstop is to raise prices for remaining customers -- vicious cycle, anyone? In fact, Comcast shared on its Q3 earnings call that average customer revenue rose by ten percent year over year to $136 a month. Charter's similarly jumped by nine percent to $126, and while Cablevision's didn't increase by the same rate, monthly revenue per customer still amounted to a whopping $149 a month. So whether the reason is cord cutting or simply hard times, it's hard to get worked up over self-inflicted wounds.
AT&T clocks up 2.6 million net new wireless subscribers, bigger profits in Q3
AT&T's balance sheet just keeps looking happier and happier every quarter. In spite of the company's somewhat questionable hardware choices -- such as picking the ugly option from both Samsung's and LG's Windows Phone 7 platters -- it now proudly boasts a total of 92.8 million active wireless service lines. This comes off the back of a 2.6 million net subscriber gain over the third quarter of 2010, a record for this period of the year. Churn, or the rate at which people left AT&T, was also at its best ever for the quarter, coming in at a lowly 1.32 percent, while postpaid integrated device (read: smartphone on a contract) activations reached above the eight million mark. Total net profit was $12.3 billion, thanks to the sale of Sterling Commerce and a one-off tax adjustment, but in cashflow terms the company made $4.0b in the quarter. That's a lot of dinero, no doubt aided by Q3 being the first full reporting period after the iPhone 4's launch, we just wish some of AT&T's other phones weren't quite so unappealing.
GDCO 2010: LotRO's revenues double as Turbine lays out a promising future
According to Turbine, it's been a bonanza month for Middle-earth. At GDCO, the studio announced that revenues from Lord of the Rings Online have doubled in the past month since switching to a free-to-play hybrid model. What's even better is that Joystiq reports that LotRO has added a whopping million new accounts over these 30 days as well. Turbine is monitoring the server loads and have additional servers waiting if needed. It turns out that the F2P launch was even bigger than the original launch of LotRO back in 2007. The good news doesn't stop there, either; LotRO has seen 20% of previous subscribers return, three times the numbers of concurrent players at peak times, and over half of the players using the hotly debated LotRO store for a purchase. Speaking of the store, the top-selling item has been an increase in shared storage, followed by tomes (stat boosters), the riding skill, and the Mines of Moria expansion. Looking forward to the future, LOTRO Weekly wrote a summary of Massive Online Gamer's first podcast in which the Turbine devs outlined a few of the goodies in store for players in coming months. They are hoping to roll out updates every two to three months in a similar fashion to DDO's schedule, but are still committed to big expansions such as next year's Isengard. A new multi-boss raid is slated for early 2011, about the same time that the Radiance mechanic will be vanquished from the game forever.
World of Warcraft sustaining ginormous subscriber base, surpasses 12 million
Blizzard today announced that WoW has topped 12 million subscribers, following the Wrath of the Lich King expansion launch in mainland China just over a month ago and in anticipation of the third expansion, Cataclysm, coming this holiday worldwide. For a time, it seemed as though World of Warcraft's subscriber base was well on its way to 20 million -- somewhere in the ballpark of Australia's total population. Then, in December 2008, the game reached 11.5 million subscribers, and six months later, the number hadn't changed. It appeared the world's most popular subscription-based MMO had reached its cap. When Cataclysm is released on December 7, World of Warcraft will have passed its sixth year in operation. And with 12 million-plus paid subscriptions? Wow.
Star Trek Online rethinks microtransactions in the latest State of the Game
Upbeat but still working hard: That is the motto of Star Trek Online's Dan Stahl in the latest state of the game. STO's executive producer strikes a positive note by saying that the game is enjoying a "healthy subscriber base" as well as an increase in the number of lifetime subs. The team is also proud to be releasing more frequent content in the form of weekly episodes. Stahl then tackled three of STO's biggest complaints: the microtransaction shop (C-Store), ground combat and skimpy Klingon content. For players who are rankled that some of the better ships can only be purchased via the C-Store, Stahl reports that this will be changing: "I'm happy to say that we have been evaluating your feedback and looking at our internal resources and finding ways to ensure that coveted items such as ships can be be obtained in game as well as via micro-transaction." Improvements to both ground combat and the Klingon faction are on their way, he promised, stating that the team has struggled with the Klingon's "identity crisis" since the first day of the game. While the faction's content will grow to become more robust, Stahl admits that the team doesn't have the resources to beef up the Klingon side to be on par with the Federation, especially since only a fraction of the playerbase fight on that side. You can read the full state of the game on the official STO site.
Hulu Plus launches on PS3, exclusive to Sony's console through 2010
The Sony Defense Force has reason to celebrate today, as the circle is now complete -- where Netflix HD once spited PS3 for Xbox 360, today Hulu Plus has chosen the PlayStation for limited console exclusivity through the end of the year. Today, "a select group" of PlayStation Plus subscribers can download the Hulu Plus app and start watching immediately, while regular ol' paying members can ask nicely (via the same app) and wait patiently for the privilege of shelling out an additional $10 a month. Those who aren't dropping $50 a year on PlayStation Plus aren't entirely out of luck, they'll just have to wait till the end of the preview period to get their Hulu on. Press release after the break, more info at the official PlayStation.Blog.
A Mild-Mannered Reporter: Questions versus answers, no holds barred!
We interrupt your regularly-scheduled guide to playing a spider for a number of questions and answers, and possibly several comic book sound effects! (Okay, it's not exactly "interrupting" anything when I said that it would be here this week, but humor me.) As usual, the community has taken the opportunity to ask me a number of City of Heroes questions, and I have used my magical time-looker-forward tube to find the vast majority of the answers. So with that having been said, let's get into the down and dirty, shall we? Superfan asked: "Massively suspects the game has only 40,000 active subscibers right now?" No, the quick math done by one Massively writer suggested it as a possible figure, based on some generous margins and assuming everyone's subscription is on a one-month-recurring basis as opposed to the plethora of other subscription pricing plans available. The goal was to create a vague idea of how many subscribers on an active basis the game might have at the moment, since we no longer get actual subscription numbers for the game.
Blizzard's Frank Pearce predicts renewed subscriber growth with Cataclysm, China
If you've been following World of Warcraft's published subscriber numbers for a while now, you know that we haven't seen a rise in WoW subscribers since late 2008. Blizzard's been holding steady on a figure of 11.5 million subscribers. But, according to Frank Pearce, Blizzard's Executive Vice President of Product Development, that's going to change. When asked if by VG247's Adam Hartley if he thought WoW's subscribers had permanently peaked, Pearce had this to say: "I mean, you can look at that number and if you look at some of the details around it ... In China, for example, we haven't even launched Wrath of the Lich King yet, and that expansion is already 18-plus months old. They're still playing The Burning Crusade there, because we're waiting for approval for Wrath from the appropriate agencies. And once we get that approval and launch Wrath in China then I think we will see growth." Pearce also noted that "win-back" of subscribers who had left the game after previous expansions is particularly high for WoW, and that subscriber counts should grow when Cataclysm is released. "Hopefully we will get some people back from Cataclysm as well. I don't think 11.5 million is a peak, necessarily, but there are certain things that we need to do and need to do well in order to see it go further." Like refining the 1-60 game, an area many players have never gotten past, no doubt. You can read the full interview with Frank Pearce at VG247. [via Massively]
A Mild-Mannered Reporter: We're all in this together
Community can be a funny thing. We pick the community we're in -- in this case, City of Heroes -- but we don't pick any of the other members. Sometimes they're all really stand-out folks, and sometimes... well, sometimes your choices are between Flower Power, Slug-fest, and Hammer Time. Lucky for us, the community that's formed itself around our favorite superhero MMO is pretty darn good at its worst and outright awesome most of the time. (And a proper shout-out to our community for the game right here, while I'm at it.) To be fair, we're a bit on the lean side at the moment. After all, we're not getting another update for a couple of months and we almost all know it. Issue 17 is pretty awesome, but we also know that Going Rogue is just around the corner, and so most of us are focused a bit more on the future. But we've still got a lot to talk about in our day-to-day adventures. That both helps everyone to feel that much more welcome, and it helps facilitate this week's look at some of the noteworthy community threads that have been cropping up lately.
Starcraft 2 offering subscription plans in Latin America, Asia and Russia
Plans for a subscription-based StarCraft 2 are in the works for Latin America, Asia and Russia. While US gamers will only pay a one-time fee to start harvesting Vespene Gas on July 27, players abroad will be offered two different ways to play: subscription or an all-access fee. A press release detailing plans for localization in Latin American Spanish for Mexico, Argentina, Brazil and Chile covers the subscription model. By picking up the title for $299 MXN / $119 ARS / $13,900 CLP -- about $30 USD -- gamers will be given access to the single-player and multiplayer portions of the game for 60 days. Once that period ends, they can re-up their subscription for a fee (which hasn't been disclosed yet). The other option is to download the game directly from Blizzard for a one-time fee of $59.99 USD, granting permanent access to the title. During Activision's annual investors call yesterday, Blizzard CEO Mike Morhaime confirmed that Blizzard would pursue a similar pricing structure for Asian and Russian territories. Source - Official press release Source - Big Download confirms Asia and Russia inclusion
THQ: Warhammer 40K MMO will profit with 'anywhere near' a million subs
Speaking during a financial earnings call, THQ CEO Brian Farrell said that the publisher is making a big investment with the upcoming Warhammer 40k MMO, but that if the game nets "anywhere near" a million subscribers, it will pay off. Farrell suggested that the company must spend "at the high-end of what it costs to build a core game" just to get the online title launched. But the return could be high, too: "Presuming that the MMO is successful," he said, "we could have a three-, five-, seven-year-long term revenue and profit driver with that very, very exciting brand." Even if development costs continue to climb as expansion packs and additional post-release content is created, Farrell believes that spending more money on the project is a good sign. Farrell said that "if we're investing a lot over the next five to seven years of the MMO" by adding content, "that means it's doing very, very well." Success doesn't mean you need to reach World of Warcraft numbers, either, according to Farrell. "We don't need the kind of subscriber levels that people throw around, like a million subscribers, to make a lot of money on this title. If we get anywhere near this level, we'll be making a lot of money." The EA and Mythic-developed Warhammer Online peaked out at around 300,000 subscribers by last count, so THQ has a steep hill to climb. But Farrell is convinced the company can do it. "I love the game," he told listeners on the call. "Please come by the booth at E3. I think you'll like what you see."
The Daily Grind: Are MMOs becoming too big-budget?
When it came out that Warner Bros had purchased Turbine Entertainment, the incident was not always received with smiles, but very few players were surprised. Trends have been set for big titles, budgets have been released, and they paint a picture of games that are further and further removed from the fairly low-cost initial developments that started the industry. Star Wars: The Old Republic could well be one of the most expensive games ever, judging by their alleged expectations for subscribers. And while all this money produces some gorgeous games, we've seen what happens when a game launches without the numbers to support it. Expectations about performance rise, and the battle for dominance in the MMO market is no little affair -- Electronic Arts, Sony, NCsoft, Square-Enix, and now Warner Bros are throwing quite a bit of money into the ring. So what do you think about the growing budgets and stakes being thrown into our favorite genre? Is it a good thing that results in better overall games? Or is it choking out smaller studios that have to compete with games that can afford a much larger staff and development team?
Netflix's Q1 results show record subscriber growth, little resistance to new release delays
Another quarter, another 1,699,000 more Netflix subscribers. The company's Q1 results also showed a jump in the percentage of subscribers using Watch Instantly streaming, now up to 55 percent. The Q&A session that followed provided a few other interesting details, including that company is considering introducing a "family plan" to account for more streaming devices, along with simultaneous access at home and on mobile devices like the iPad and iPhone. As far as how 28 day delays on new releases are affecting its business, execs pointed simply to the low churn rate of subscribers (we're not surprised) as evidence that the tradeoffs were a net benefit. As far as competition for its services, they're focused on the VOD offerings from satellite / cable companies, but apparently not worried by the prospect of a streaming-only service from Redbox undercutting the cheapest all you can eat Netflix plans. All in all, this adds up to possibly the best quarter we've seen from the red envelope people, but feel free to dig through all the numbers beyond the read link.
Anti-Aliased: Is SWTOR worth 2 million users
So, some big news out of the Electronic Arts/BioWare camp today -- it's going to take one million subscribers to break even on Star Wars: The Old Republic, and EA is shooting for two million subscribers on the game. Those are some pretty intense numbers for a game, but when you're sinking as much money into a project as they're sinking into SWTOR, those are the numbers you need. But, are they realistic numbers? This isn't the first time EA poured their heart and soul into a MMO, only to find that the subscriptions weren't to their liking. Then again, when you're dealing with a well known IP and an already successful RPG developer who knows how to handle said IP, you might just have the recipe for a subscriber explosion. So that's this week's question -- Is SWTOR worth two million users?
China Mobile angling for iPad, iPhone service in China
China Mobile announced at a news conference that it's going after service for Apple in that country -- it wants to host both the iPhone and the iPad in China for Apple. Currently, the iPhone service there is provided by China Unicom, but China Mobile has said that if the iPhone is ported over to its government-approved 3G service (similar, it seems, to the rumored deal with Verizon), then China Mobile would be interested in offering both. Officially, Apple hasn't said anything about this -- it has been confirmed to be in talks about the iPhone, but those are only talks, of course, and it hasn't been talking at all with China Mobile about the iPad. Still, being that China Mobile is the largest data provider in the world, with over 520 million subscribers, Apple might eventually be enticed, especially if they need to widen the potential audience to sell more handsets. Plus, if the rumored deal with Verizon actually happens, Apple won't really have reason to be exclusive in the rest of the world, either.
EA expecting two million subscribers for Star Wars: The Old Republic
Sterne Agee analyst Arvind Bhatia recently visited EA to check in on the progress of the company's upcoming, cutscene-driven MMO, Star Wars: The Old Republic. He reported that "earnings are somewhat depressed" due to the development costs for the game, but EA management is hopeful that they'll recoup this cash when the title brings in over two million subscribers. He added that, at the very least, the game needs over one million players in order for EA to break even. We think they might be setting the bar a little too high for themselves. Why not make the monthly subscription fee cost $20,000, and then just hope that 500 outrageously wealthy, rabid Star Wars fans hop on board? There have got to be at least 500 successful venture capitalists out there who own a baker's dozen of collectible Millennium Falcon models.
DISH gets back on the plus side, now has over 14 million subscribers
Take that AT&T. The only thing better than a success story is a comeback, and after being stuck in a tailspin shedding over 100k customers in Q4 of 2008, Dish Network has announced it added more customers than anyone else in the third quarter. Over 150,000 shining new faces... and paying customers helped it tick over the 14 million mark for the first time. Now, on to resolving the TiVo issue and getting that new SlingLoaded DVR out the door.
Jeff Kaplan looks back at WoW's launch
The 5th anniversary press continues -- this time it's a site called Techland, where our friend Tracey John (who also writes for Massively) interviews Jeff Kaplan about his reflections on the last five years of the game. It's surprising to hear that early on, Blizzard wasn't so sure of their success. Despite the fact that even before WoW, they had made some of the most classic PC games of all time, they weren't sure that going the subscription route was a good idea. But one of the companies' founders stood up and gave a pep talk, and promised a whole million subscribers, apparently. Of course, they'd go on to make many times that, but that was good enough to get the team going again. Kaplan also says that he is a little bummed that Blizzard didn't scale back raiding earlier -- 40-man raids were a little unwieldy, he admits now, and smaller raids would have meant more content in the vanilla days. But he does say that since the game has been updated so much, most of the stuff they wish they'd done different has actually been done differently. And in the future, he says that better technology will play a big role -- bigger instance capacity, and things like cross-server instances and other innovations. The next five years, he seems to hint, should be just as interesting as the first. [via HolyPaladin]
CCP's Ryan Dancey on keeping EVE Online compelling
CCP Games Chief Marketing Officer Ryan S. Dancey recently spoke with Gamasutra's Christian Nutt about the state of EVE Online and what makes the sci-fi title unique. EVE has traits that many MMOs don't, such as player governance, a dynamic virtual economy, and slow but continual subscription growth. CCP does face problems in tandem with that growth however, namely from RMT operations. There is also the issue of balancing developer control over aspects of the game's economy (mission rewards, salvage and loot drops, ISK sinks) with the ideal of allowing EVE's economy to be as player-driven as possible, explains Dancey. Among other things discussed in the interview, Gamasutra asks how White Wolf has changed following the merger with CCP Games nearly three years ago. Dancey tells Gamasutra: "It's just an imprint... White Wolf used to have a fairly large staff. It doesn't anymore. It's focusing primarily on the World of Darkness RPG products. It's not doing some of the things it used to do; board games and other card games and things. The focus of the company [CCP] is on making MMOs and our legacy table top business is a legacy business."
