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YouTube Red's next show is a Tinder dating comedy
YouTube Red, the company's premium service, has a built up a stable of original programming, but for the most part they don't resemble traditional TV shows. Now, YouTube is trying a different tactic. The company has greenlighted Swipe Right, a comedy series starring Carly Craig (American Housewife), Deadline reports. It'll focus on one woman's mission to date her 252 Tinder matches -- and of course, for full hilarity, she'll get some help from her married sister and widowed mother (who's also dating online). It sounds like a typical comedy setup for the Tinder age, but it's also the sort of multi-generational comedy YouTube Red needs to appeal to more people.
Using Tinder's swipe UI isn't always a good idea
Thanks to Tinder, swiping left or right on the photo of a potential hookup quickly became a common user interface element. But a new startup is reminding us that swiping right isn't appropriate for every kind of app -- say, an adoption app. Adoptly wants to modernize adoption by letting prospective parents set up a profile, filter potential adoptable children by age, race, gender and a few other characteristics -- and then let parents swipe right or left to express interest (or a lack thereof). Indeed, the company's slogan is "parenthood is just a swipe away."
Tinder 'Smart Photos' uses swipe data to select your best pic
When you're swiping through Tinder it's pretty easy to dismiss someone based on their first photo. Maybe it's poorly compressed, from the delivery room or the church steps on a person's wedding day. Those might be red flags that push people to instantaneously dismiss a potential match before looking deeper at a person's profile. To help your right-swiping sojourn, though, Tinder is using data to make sure someone's best picture is the first you'll see.
Tinder's first video ad is here and it's all Bud Light's fault
"There's a lot of synergies between the Tinder audience and the audience we're looking for," said Bud Light's Director of Marketing to Ad Week. And for that reason it's selecting 1,000 swipe-righters -- although you can also enter through Twitter and Facebook -- to party in their fictional town of Whatever, USA, with presumably ample supplies of one of America's most... unassuming libations. The video will appear to those aged 21 and over (presumably there's no upper limit), like a typical profile within Tinder: you'll then be able to play and pause the video, or jump out to the official site if you're really into digital ad campaigns. (WE ARE!) The company has apparently prepped several video lengths for the ad run, which will likely act a barometer for future advertising inside the app -- even if the beer they're trying to sell you is a definite left-swipe.
