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Google now offers Top Charts and visualization tool for trending topics
Instead of waiting until the end of the year for Google's annual Zeitgeist, you can now find out what's trending in any given month with a new Top Charts feature from Google Trends. Updated monthly and going back to 2004, Top Charts is built on the Knowledge Graph, so it's smart enough to house related keywords under one term for more accurate rankings. For example, searches for "giants baseball" and "sf giants" would go toward pushing "San Francisco Giants" up the ranks in a sports-related chart. Right now there are more than 40 top ten lists with more than 140 time periods available for your perusal. In addition to the charts, the Trends team has also rolled out a new visualization tool for "hot searches" that displays trending topics in a large colorful layout -- as seen below, you can customize it to display up to 25 searches at a time that endlessly shift and refresh, thus consuming our attention for the entire day.
YouTube Trends Map shows you what the rest of the country is watching
In an effort to give some visual pizazz to the often dry world of regional metrics, Google has announced a new trends map for its YouTube viewers. While the top video (True Blood's season six teaser, if you're asking) currently dominates across the (for now, US-only) map, there are some Walking Dead fans that can't get enough bad lip-reading in the North-West. An upgrade from YouTube's Trends Dashboard, the Trends Map can be tweaked for gender and age profiles, with scrollable bars showing the number of regions in which a video has claimed the top spot. While we're still not sure how YouTube is assigning the regions just yet, take a look at what's popular in your locale at the source below.
Priceline says mobile flight bookers like taking it easy
Priceline.com is one of the most well-known flight- and hotel-booking sites out there, and the company recently shared some information with TUAW about how its mobile device-based users tend to set up travel. The company identified three trends for the people booking flights from mobile devices like iPhones and iPads, presumably through the company's iOS app. First, those who booked air travel on mobile devices tended to be younger than the average purchaser of a flight ticket on a desktop. The average age for a mobile booker was around 32, about six years younger than desktop users. That still seems old to me, but it makes sense that the people booking flights tend to be older, as they're most likely to have the money for traveling this way. Mobile air bookers also tend to book things closer in advance, says Priceline, and about half of those booking flights by mobile device only booked one-way tickets, which the company says means those users like to make plans on the move rather than far ahead of time. Finally, mobile bookers had one big advantage: They tended to pay less for their tickets, with an average price of $283 as compared to desktop users' $315. I'm not sure that means mobile bookers have a nose for deals necessarily; maybe it just means that people tend to book pricier flights on the desktop in general. No matter what the reason, it's definitely interesting that there are such clear differences between Priceline's mobile users and those on the desktop.
Twitter expands Trends to 160 new locations
Is the Ukraine hooked on Game of Thrones? What's Kenya's favorite Justin Bieber song? Thankfully, those questions (and more) may finally be answered, with the expansion of Twitter's Trends offering. The list of hot topics is coming to 160 new locations, including, for the first time, Belgium, Greece, Kenya, Norway, Poland, Portugal, and Ukraine. The list also includes 130+ cities located in countries that already have trending representations. Interested parties can switch locations in the Trends sidebar on Twitter's homepage.
YouTube searches are now on Google Trends
Remember that day when you first discovered YouTube, and you wasted approximately 100 percent of your working hours just clicking around? Now, Google's making it even easier to see what was popular back then, all the way back to 2008. Starting now, YouTube searches are surfacing on Google Trends, and some of the top memes are crafting some unsurprising charts. Turns out, Rebecca Black's only known song peaks on a very specific day of the week, while searches for "turkey" videos tend to jump during November. Searches for "Krispy Kreme" and "Froggy Fresh," however, are quite simply off of the charts -- but would you honestly expect anything different from the self-proclaimed Baddest Of Them All?
DCM Dealer software platform mines social media for stock sentiment, Wall Street licks its chops
In this episode of "What could possibly go wrong?!", allow us to introduce you to DCM Dealer. Billed as an "online trading platform," this here project was whipped up by the same London-based investment outfit (DCM Capital) that went belly-up after losing some $40 million in assets in just one month during the summer of 2011. Granted, that was a pretty tough time in the market, and it did manage to squeeze out a 1.9 percent gain in the period it was open, but it's still worth keeping in mind. Now, the firm is hoping to catch a second wind with a tool that mines Twitter, Facebook, and the whole of social media in order to pick up clues about the public's view on a stock. Reportedly, it'll spit out real-time ratings from 0 (negative) to 100 (positive), giving investors yet another "leading indicator" on what to invest in flip for a quick buck. Founder Paul Hawtin confesses: "This is not some kind of holy grail of buy-sell signals that's guaranteed to make you money. This is an additional layer of market information...markets are driven by greed and fear, so if you can understand fear and quantify it in real-time, you could use that to protect yourself." We'll leave it to the 99 percent to comment on the idea below.
Twitter announces 'Trends' for 100 more cities, spreads the trending topics love
Even though there's an ongoing kerfuffle between social giants Instagram and Twitter, the microblogging service is putting that aside and focusing its own efforts on improving the experience for some of its (many) users. With that in mind, Twitter announced earlier today that it has expanded its trending topics feature, also known as Trends, to an additional 100 cities around the world, including big-name places like Frankfurt in Germany and Guadalajara down in Mexico. Of course, this means more people can now easily glance at some of the most talked about things around the Blue Bird social network -- still, don't expect Justin Bieber's name to pop up every single day on the list, as Twitter was pretty clear on how it feels about that.
Ofcom: Texting is more popular than talking
Ofcom's annual report into the communications habits of Britons has revealed that it's not just geeks who stare in annoyance when the phone rings. The general consumer is now abandoning voice calls is favor of texting in a big way, making five percent fewer calls than they did the previous year. The numbers also showed that on average, people send 50 texts a week, smartphone ownership was up 12 percent and tablet purchasing shot from 2 to 11 percent in a single year. The trend isn't slowing, either, given that a whopping 96 percent of 16 to 24-year-olds prefer SMS and Facebook to talking -- giving us hope that we'll soon be spared having to listen to that guy's conversation during our morning commute.
Avengers Blu Ray release getting companion iOS app
The Avengers, after rocking movie theaters around the country, is headed to a Blu Ray release. Marvel Studios is trying something interesting with the presentation: The company will be releasing an iOS app designed to be used along with the movie itself. The Avengers Initiative: A Marvel Second Screen App will feature new information on the movie, its characters and production crew, and even interactive comics and other video content designed to work with the film itself. The app will be updated with new content every other week at first, and then weekly leading up to the release itself. "Second screen" viewing is a growing trend in mobile tablets. It doesn't sound like this app will specifically interact with the movie while you're watching it, but it's definitely meant to be used while watching, and there are technologies around and on the way to make that type of multiple-interaction viewing happen. The Avengers broke all kinds of records at the box office, and that makes it an ideal candidate to tie in to a relatively new tech trend like this. The Blu Ray disc should be out on September 25, with the app coming sometime this month.
What are WoW players searching for on Google?
Google is the world's largest search engine by a massive margin, enjoying a nearly 70% market share. Google processes over a billion searches every day -- searches for everything from the fate of Firefly to where to buy RPG dice to the answer to the Kirk vs. Picard debate. It even handles searches for non-geeky stuff. And of course, some percentage of those billion daily searches are WoW searches. Google has a tremendous amount of data about exactly what WoW players are looking for online -- and if there's one thing I can't get enough of, it's WoW data. With the search data that Google makes available, we can get a unique look into how WoW-related searches have changed over time with the changing popularity of the game and what kinds of topics WoW players are searching for more than others. The Google-eye view is a unique insight into the online interest and discussions of World of Warcraft.
WhatsApp founder says he doesn't want to hurt carriers, much
Given how much the world has already noticed that instant messaging can be cheaper than SMS, it's surprising to see the founder of WhatsApp trying to persuade carriers that he's actually doing them a favor. In an interview with Reuters, Brian Acton said that his messaging service is "facilitating a broad movement to data plans," from which carriers "stand to benefit quite substantially." While it's certainly true that smartphones and data plans make nice margins for operators, Acton's thesis also slithers around some slightly inconvenient evidence. According to analysts at Ovum, carriers lost $13.9 billion in SMS revenues last year, and are set to lose another $23 billion this year. All the while, WhatsApp's traffic is growing rapidly, with total messages doubling from one billion in October 2011 to two billion in February. With data costs falling around the world, and with platforms like WhatsApp running on lower-priced handsets (such as those running Nokia S40), it's the consumer, not the carrier, who ought to be charmed.
Digital gaming soars nine percent, still knows nothing of rarity value
It's already chewed up some big names on the retail scene, but the game-downloading trend shows no sign of being sated. Fresh figures from market research firm NPD show that American digital game sales (including rentals and DLC) amounted to $2.04 billion in the fourth quarter of 2011, which represents a nine percent year-on-year hike at a time when physical game transactions fell three percent. Things are going the same way across the Atlantic, with the UK, France and Germany adding a further $1.29 billion to the burgeoning click-to-buy market. Industry types will surely welcome the news, since digital titles rake in higher margins (hello, PS Store) and reduce the trade in used discs, but what about those of us who'll one day want to swap our dusty copy of Fight Night Round Four for something more subtle?
ComScore report finds drastic shift from web-based to mobile email among younger users in past year
ComScore released its annual US Digital Future in Focus report this week, offering a year-end wrap of many of the trends its tracked throughout the past year and a look towards the next. One of the more telling stats concerns email use among those in their teens and twenties. According to the report, web-based email use among 12-17 year olds dropped 31 percent in the past year, while use among those 18 to 24 saw an even bigger drop of 34 percent. Some of that can no doubt be attributed to Facebook and other email alternatives, but a big factor is the growth of email use on mobile devices; both of those age groups saw double-digit growth in that respect, with mobile email use jumping 32 percent among 18 to 24 year olds. In terms of sheer growth in the past couple of years, though, there's not much that matches the trajectory of tablets (obviously aided by one in particular). ComScore notes that US tablet sales over the past two years have topped 40 million, a figure that it took smartphones as a category a full seven years to reach. Another area that saw some considerable growth in 2011 is digital downloads and subscriptions (including e-books), which jumped 26 percent compared to the previous year, leading all other areas of e-commerce. The full report and some videos of the highlights can be found at the source link below.
Apple jumps to no. 3 in US PC market, even without iPad
Gartner and the market intelligence firm IDC have made their quarterly proclamation about PC retail shipments, and things aren't too great for that market: Growth is much slower than expected, picking up only 2.3%, way off from the predictions of 6.7% or 12% growth made in the first quarter of this year. But even with the iPad and other tablets taking large bites out of the PC market, Apple's Mac sales are doing well, with shipments jumping up as high as 14.7%. Both of these numbers are shipments, not actual consumer sales, but still, the numbers have turned Apple into the third largest vendor of personal computers in the US, behind the lagging Dell and HP. In a press release, Gartner said that "the preliminary findings show Apple's performance far exceed the industry average, partly driven by an iMac refreshment that attracted both consumers and buyers in the education sector." Good news for Apple, then, all around. That's one of the wildest things about this company lately -- even as the folks in Cupertino prioritize mobile computing and emphasize the iPhone and the iPad, Macs continue to grow more popular than ever.
NPD: Mobile accounts for half of digital game downloads
NPD has released a report that cites mobile games as a big driver for digital downloads overall. Digital game consumption has been growing in leaps and bounds lately, and according to the latest report, nearly half of all of those digital game downloads come from mobile game platforms, of which, we already know, the iOS platform makes up a huge part. Of course, iOS and the App Store can't be given credit for all of the digital game download trend -- while the App Store certainly has its share of popularity, there are other platforms, such as Xbox Live, Steam and Nintendo's WiiWare and DSiWare, that are also driving game downloads forward. But Apple's App Store is still the mobile standard, and given that many people downloading apps are people who don't necessarily own other consoles or may not have downloaded apps before, iTunes is one avenue for the growing trend of purchasing games and other software. [via ME]
Shocker! Instant messaging gains popularity as TXTing declines, BBM to blame
Apparently, those young'uns just love their BBM. According to a report by the research group Mobile Youth, young folk (read: those of you between 15 and 24) are increasingly abandoning SMS in favor of instant messaging apps, with texting expected to drop off 20 percent over the next two years. The main culprit? BlackBerry Messenger, which now boasts over 39 million users, many of them living outside the US. In fact, it's in the UK, Indonesia, South Africa, and Brazil -- all popular markets for BBM -- that Mobile Youth expects texting to dwindle the most. And if BBM is to blame, well, that drop-off could be just the beginning.
Madden 11 data trends show players jumping on Packers bandwagon
The Arizona Cardinals were the least popular team to play as in Madden 11 this season. According to EA Sports data obtained by The New York Times, of the more than 290 million games played (between Aug. 10, 2010 and Jan. 31, 2011) and tracked online across the PS3 and Xbox 360 versions of the current Madden, the Cardinals were chosen roughly 1 percent of the time as a human-controlled team by an undoubtedly stalwart core of fans still clinging to the Super Bowl run in '09 -- that's loyalty. What the overall data suggests, however, is that many Madden players jumped on bandwagons from week to week, riding out the Eagles' dazzling, Week 10 demonstration -- at the Redskin's expense -- through most of the rest of the season to make Philly "by far the most popular team" to be selected. And players were just as quick to jump off, too: By the Cowboy's fifth-straight loss in Week 9, gamers began to accept that Dallas just wasn't going to get it done. The rise of the Packers popularity (and Steelers' too), which peaked during the Conference Championship Games on January 23, is perhaps most illustrative of this trend, as the Green and Yellow spent most of the season hovering just above the NFL average for selection percentage until their real-life postseason surge pushed them to the "most popular team on Madden." Of course, we can never be certain how many of these fair-weather Packers players were actually attempting to channel the Curse and sabotage the return of the Lombardi Trophy to Titletown. (Psst, it's not gonna work until Rogers is on the cover.) [Image graph source: NYTimes.com; click image to enlarge]
Google's Zeitgeist report for 2010: America loves the Bieb, already forgot about BP
Google recently released its annual Zeitgeist report of hot search terms for the year, and if you ask us, what people aren't searching for is just as interesting as what they are searching for. The climate is going topsy-turvy, oil sources have peaked (or are currently peaking), Afghanistan is a boondoggle, and the season finale of The Increasingly Poor Decisions of Todd Margaret was one of the least satisfying in the history of sitcoms -- but what tops America's primary concerns? That's right: Justin Bieber, Nicki Minaj, Chatroulette, and Apple's iPad. It almost makes us long for 2009, when Michael Jackson and the swine flu were all the rage. Almost.
Video games industry in great health, unlike the rest of the US economy
Interested in dosing up your video game knowledge with a shot of macroeconomic data? Of course you are. The US Entertainment Software Association has delivered its 2010 health report for entertaining software and things are looking rosy. While the US economy was enjoying a steady 2.8 percent annual growth between 2005 and 2008, video game revenues were expanding by 16.7 percent a year. Factoring in the economically arid 2009 chops total US economic growth in half down to 1.4 percent, but gaming again shows its resiliency by taking a smaller dip down to 10.6 percent. That'll be welcome news to the more than 120,000 people whose employment depends on this burgeoning industry, as will the fact that the average annual compensation in the sector is just under $90,000. Good work, if you can get it.
Millennial Media report has Apple with 56% of smartphone market, ad requests up big time
Millennial Media has a new report (out this morning) that they sent along, and it's got some interesting research, based on their advertising network, about Apple and its place in the smartphone market. As you can see above, Apple's still got the majority base of OS users in the smartphone market; while we've heard that Android has pulled ahead in sales, this research shows that Apple has a clear majority in terms of actual OS usage. Android did, however, see an increase in the number of devoted, single-platform developers. Currently, 31% of single-platform devs are working on Android (an increase of 2%) and 57% are creating apps for the iPhone. Games remain the number one app category on the network, while social networking apps are down and news and sports apps are up. Finally, Millennial is seeing a huge spike in ad requests. Apple ad requests jumped up 36% month-over-month, and iPad ad requests alone blew up 205% month-over-month in June. Both Android and RIM saw big ad request increases as well, suggesting that more developers are learning how to successfully use ads in their apps.
