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Behind EA’s push to put more women in sports games
Until two years ago, there was no way to play female characters in FIFA, the world's most popular gaming franchise. But EA Sports changed that with the introduction of FIFA 16. That's because, for the first time ever, the studio revealed its flagship game would feature women soccer players. It was a great move toward diversifying the game's plot, albeit a risky one considering its core demographic: young men. That doesn't mean FIFA players aren't open-minded. But in an industry with a reputation for being misogynistic, EA Sports made itself vulnerable to potential backlash. It turns out the company needn't have worried: FIFA 16 quickly became one of the best-selling titles of the year.
Play as Ronda Rousey in EA Sports' 'UFC 2' in March
UFC 2 lands on PlayStation 4 and Xbox One on March 15th, and pre-orders are open right now. Pre-ordering grants players day-one access to UFC Hall of Famer Bas Rutten, "The Gracie Hunter" Kazushi Sakuraba and one mystery fighter.
