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Yahoo!: iPad users skew male and middle-aged
Yahoo!'s mobile blog has shared some interesting demographic data about the iPad users they've seen so far. Some of the results are unsurprising. Given that the iPad is still in its youthful days, the users tend to match the typical early adopter profile: male, older, and wealthy enough to afford and use a cutting-edge piece of consumer technology. Compared to the average Yahoo! user, iPad users on Yahoo! skew higher in the 30-54 age range, peaking between 35 and 44. In terms of interests, Yahoo! notices that iPad users on its sites go for Flickr more than anything else, which they say lines up with the iPad as a content consumption device. The Finance, News, and Sports sites also got more traffic than the rest of the network (which, again, makes sense with a male 30-54 audience). And Yahoo! also finds that many iPad users also have iPhones -- nearly half of them had visited Yahoo! with an iPhone previously. They're also finding that even though international users are getting the iPad late, a good portion of them didn't bother waiting -- 10% of traffic from the iPad audience comes from overseas. Interesting. Of course, this is only looking at those iPad users who have visited Yahoo! sites, and certainly these numbers are probably a little different from the iPad's audience in general. But as a pretty large cross-section, these numbers mostly match up to expectations. [via Techmeme]
Gmail enables OAuth, Syphir for iPhone already using it
Google has introduced OAuth authorization for Gmail, meaning that approved applications can access your Gmail account without you giving them access to your Gmail username and password. OAuth has been used as Flickr and Twitter for some time, but is a new development for Google. Previously, if you wanted to get push notifications on your iPhone when you received a message at Gmail, you had two options: trust a third-party application with your username and password, or automatically forward a copy of all of your email to a different email address and trust that they would not save a copy of your email. As you can imagine, neither of those made security-conscious users very comfortable. There is already an iPhone app available which uses OAuth, SmartPush ($2.99) by Syphir promises to give you finer control over notifications from Gmail on your iPhone. We hope to have a review of SmartPush here on TUAW in the near future, so stay tuned for that.
We Rule hits a million sessions in 24 hours
Ngmoco CEO Neil Young tweeted on the official account that We Rule has reached a million app sessions in a 24 hour period, which means we can probably call their big freemium experiment an early success. We've seen quite a few people talking about We Rule and their accounts in our comments and on Twitter, so it's definitely out there and being played. But of course we have no idea yet just how well it's doing in terms of turning over in-app purchases and making money. Still, if his talk at GDC is any indication, Young doesn't really care: their main goal is to get lots and lots of people using the app, and a million sessions in a day sounds like they've either got that or they're well on their way. Which means you will probably see lots more of this on the store in the near future -- Godfinger is due out soon from Ngmoco (it's currently in their Canadian App Store "beta"), and of course we've heard that they've got no less than six iPad titles planned, undoubtedly some due soon after the April 3rd launch. Ngmoco's freemium model had its naysayers when the company first revealed their plans, but it looks like they've all quieted down -- they're off playing We Rule.
Macworld 2010: TUAW talks to OpenFeint
On the day before Macworld last week, I got a chance to sit down with Eros Remini, VP of Marketing for OpenFeint, to talk about his social gaming network for iPhone apps. He shared with me that the network has claimed a gigantic 12 million users total, with about a million of them active in iPhone games from day to day. Additionally, the average user plays three or four games regularly -- unlike most other consoles, the iPhone is really a device that can split attention rather than have players dive deep in on one game. He also told us about the OpenFeint app that was released last month, as well as their popular free game of the day giveaway -- once per day, they give away an OpenFeint game for free right there inside the app. And we also talked about both how OpenFeint is serving as connection between developer and customer, as well as why Apple hasn't really shown an interest in an official iTunes gaming network like this. You can check out the whole interview on video right after clicking through the link below. Enjoy!
Activision "selectively expanding" brands onto iPhone
Activision is probably the biggest gaming company going these days, and in their conference call earlier this week, CEO Bobby Kotick briefly mentioned its foray into the world of the iPhone. We've talked a lot in the past about indie developers and how they find their way on to the App Store, but it's the larger companies that sometimes have a tougher time of it, making larger games that don't always make back their accordingly large development costs, much less make any money. Kotick says that Activision is still a bit leery, but that they will continue "selectively expanding our brands" onto platforms like the iPhone (he basically says that Guitar Hero is coming to Apple's handheld soon), and that the company is looking into Apple's platform more as a brand extension rather than a potential source of financial revenue. Case in point: Blizzard's release of the Mobile Authenticator for their World of Warcraft. They're not planning to release games necessarily, but just other ways for users to connect with the company and its brands. Not that they can't release successful games -- Activision is also dropping the first downloadable map pack for its very popular World at War: Zombies game (based on the Call of Duty brand). The pack is $5 (on top of the $10 app price, though there is a free version available without the DLC to try), and adds a second map to the game, more than doubling the size of the in-game world, as well as adding more perks, content, and other goodies. Interesting to see the approach that a larger developer is taking with Apple's platform.
Evernote's CEO: 5k new users a day, but retention is a problem
Mashable's Ben Parr sat down at CES with Phil Libin, CEO of Evernote, which is not only a TUAW favorite, but acts as your "external brain," saving little clips and bits of information both collectible from and accessible by any device you happen to have with you. We love the app, and while it isn't a Mac exclusive, there are both Mac and iPhone versions, and apparently they're doing very well. Libin tells us in the video that not only are they picking up five thousand users a day (!), but over half of their two million users are using the iPhone app [iTunes link]. As Libin says, the app is "very good" -- it's easy to use (and free), the iPhone's camera makes picking up even real-life scraps of information super easy, and Evernote is designed to share information back to your Mac. Libin says that "most" of the iPhone users do access their information back on other PCs. Libin also talks about power users of the service -- there's one in the system that has over 80,000 notes, though due to privacy, Libin doesn't share what they're keeping in there. And apparently one issue they're dealing with is retention, even for people who have used the service. I can identify with that -- while Evernote is a great service, it's tough to remember that you can use it to remember things, and for that reason I think that even with two million users, it's still very underrated. Libin sounds like he's on top of things, though -- he promises that they're always working on not only helping users figure out how to use the service, but also in polishing it and making it even easier and simpler.
OpenFeint drops dev fees as Chillingo announces social gaming network Crystal SDK
The social gaming market on the iPhone has taken two sharp turns recently. First up, right after announcing that their system hit a full million users, OpenFeint announced that their social gaming platform has gone completely free for developers. Originally, the SDK was free to download, and then there was a small cost-per-user fee for developers, but with this new change, that cost is gone, and OpenFeint will now make all of their money, as we were told by Peter Relan, from referring users to other games and in-app purchases, and then taking that cut from Apple.The popular publisher Chillingo has also announced a newcomer to the social gaming scene: they're planning to introduce another system called Crystal SDK, that will presumably both be free to all developers, and automatically included in most of Chillingo's games. Their release specifically tells us that "Crystal is iPhone's answer to Microsoft's Xbox Live," so they're officially throwing their hat in an already crowded ring.With a million users, OpenFeint is still the biggest network going, but obviously Chillingo believes there's still many more to pick up. Should be interesting to see, as always, what users decide to do.
wowtwitter giving away a FigurePrint for a screenshot contest
We've talked about wowtwitter here on the site before -- they're the ones who created a whole other Twitter-like service just for your WoW characters (and that featured verification of your toons, so that no one else could claim or tweet as them). The site is definitely growing, but they wanted to give it that extra oomph, and so they're giving away a free FigurePrint to someone who joins up and posts a special screenshot. If you want a chance at the prize, what you've got to do is log in to the site and verify your character (as we said last time, it requires that you remove a piece of gear and then log out so the Armory can see the change), and then use their new screenshot uploading tool to post a screenshot with "wowtwitter" somewhere in the picture. Then they'll take the screenshots with the top three "like" totals (other users on the site can approve of your uploads), and the one they choose will win a real-life 3D sculpture of their character from FigurePrints.Seem like a lot of work? It does to us, too, but FigurePrints are still $130, so if you want a representation of your character but don't want to cough up the cash, this is probably easier. So good luck to everyone who enters -- the contest runs through July 31st, so you've got a little bit of time to get your picture in and get it voted up somehow.
MapleStory announces over 92 million users worldwide, 4 year anniversary
We often marvel at the sheer numbers of subscribers and users some MMOs and virtual worlds are able to reach. You can look at a title like World of Warcraft, with over 11 million subscribers and just picture a massive green tidal wave made of dollar bills sweeping over Blizzard HQ. Every month. But WoW's millions of customers, while impressive, pales in comparison with what Nexon announced this week with MapleStory: 92 million users worldwide, with 6 million users in North America alone. Sure, comparing success stories of a subscription title with a free-to-play game is a bit like comparing apples and oranges. Each of those 92 million "Maplers" probably isn't dropping $15 each month to play, but the fact remains that many of those users are paying real money for their virtual goods. The numbers we ran for MapleStory's virtual items sales in the US, roughly one year ago, had 5.9 million US users spending USD 29.3 million on these goods.
Hearthstone also displays your characters on Facebook
Last week, when we reported on the Facebook I Play WoW app reaching a full 100,000 users, a lot of commenters mentioned another app over there, Hearthstone, that's got a good reputation from the people who use it. I checked it out, and indeed, it's an excellent alternative (or addition -- there's nothing keeping you from using both) to let you show your WoW characters off on Facebook.Just like I Play WoW, Hearthstone pulls your character information directly from the Armory, and displays it in a number of ways around Facebook, including, if you so choose, on your profile pages or on your wall. A few of our commenters said they liked Hearthstone's display better, but I didn't see any major differences there -- they both display your character, class, level, and server, and both will click through to pages where you can see more stats and discuss the character with others. Hearthstone will also let you change your character's image to a custom choice and enter a bio, though I Play WoW has some customization options as well. Hearthstone has an "equipment history," so even if you shard those epics you can still brag about having them. And finally,Hearthstone will let you play with the characters right on Facebook, and you can /salute or /duel the characters of your friends.Overall, they're both worth checking out if you want to show off some of your World of Warcraft progress on Facebook. Obviously, I Play WoW is bigger, but as our commenters pointed out, Hearthstone has some excellent features as well.
"I Play WoW" Facebook app reaches 100,000 users
"I Play WoW" is probably the premiere World of Warcraft-related application on social networking site Facebook. We reported on it a while back, and since then, it's come quite a long way, including bringing in Armory updates when that became possible, and slowly growing over the past six months. And now they've hit another milestone -- Korale of Medivh (who runs the app with his wife Jeanelly, also on Medivh) has announced that they've reached over 100,000 users tracking over 260,000 characters. That's quite an undertaking. He also says that over 70% of people invited to the app actually use it (which is fairly high, we'd imagine, for Facebook), and that over 40,000 people visit the app at least once a month to update their status.Congrats to Korale and Jeanelly on all their hard work. Our own Facebook page isn't quite as big -- it's at 2,601 fans so far, but we're aiming higher. Our very own Turpster from the WoW Insider Show has promised us a brand new song if we can break 4,000 fans, so if you're on Facebook (or even if you're not yet, it's free to sign up) and have a few WoW-playing friends to invite, send them our way -- the sooner we get 4,000 fans, the sooner we get that song (and Turpster tells us he might even have a few other familiar faces on WoW Insider join in, too). Sure, it's not 100,000, but if we can hit that magic 4,000, the results should be worth it.
PlayStation Network matches Xbox LIVE user base
Who knew making things free makes them more attractive? Although the Xbox 360 has a larger install base, it appears Sony has caught up with the number of connected users going online. Sony has announced 14 million users have registered on PlayStation Network -- a number matching Xbox LIVE's headcount (announced at TGS last month).Because PlayStation Network is free, people may be less hesitant to jump in and dive into online gaming and shopping. It also means that the numbers may be slightly inflated, as people may own more than one account per machine. Regardless, we're glad that Sony has been able to support such a large number of people on their console for free -- an impressive feat.[Thanks, Cameron!]
Silkroad Online boasts 7.2 million registered users
World of Warcraft is huge by pay-to-play standards. We know that. But if you want to play the numbers game, some free-to-play MMORPGs can stand toe-to-toe with WoW when it comes to registered users. Silkroad Online does, according to Korean publisher Joymax. The company just announced that it has reached a new milestone -- 100,000 concurrent users. That's out of 7.2 million registered users. And that's just on its own servers; Joymax boasts that 18 million people are registered for the game across all providers and regions.18 million users in a free-to-play MMO is not necessarily as good for business as 10 million paying subscribers, since F2P users are only potential sources of income. Joymax didn't share any information about revenues, and it didn't explain what percentage of registered users regularly purchase virtual items with real world currency.Silkroad Online spans the globe in both a virtual and a real sense. Users are registered in countries from Asia to North America, and the game's fantasy setting is based on the historic Silk Road trade route, which has connected Western and Eastern countries for centuries.
Xfire breaks 10 million users, 16,000 years online
Gamedaily has the report that Xfire, the online service for gamers (that we have coordinated a few events with in the past), has broken a whopping ten million users. That, you'll probably realize, is just as many as World of Warcraft, and in fact, while Xfire apparently has support for over 1,200 games, World of Warcraft always seems to rank pretty high on the list.In fact, our friends at Xfire have another number that they've shared with us: in the month of April alone, Xfire users spent 16,000 years online -- that is, if you add up all the time spent online by all the users of the client just in April, you get a time period longer than pretty much the whole history of civilization on Earth. That's huge.Which makes us wonder just how long players actually spend in WoW -- surely not all WoW players are using Xfire, so the number has to be much bigger than that. At any rate, Xfire is apparently banging, and odds are that WoW is playing a big part.
Chinese WoW hits 1 million concurrent players
var digg_url = 'http://wow.joystiq.com/2008/04/11/chinese-wow-hits-1-million-concurrent-players/'; The9, which is the company that runs Blizzard's World of Warcraft in China, has announced today that the game has hit a full million concurrent players (which means that they've had one million people playing the game all at the same time) following the release of the Burning Crusade expansion there last year. Here in North America, concurrent users hasn't really ever been as high (although that is of course unofficial data, and we don't have information after the first month of this year). But MMOs are a different beast in China and other Asian countries -- not only do players pay-to-play (instead of a monthly fee, many players often pay hourly or daily, which means concurrent users equals paying users), and there are actually three games that have hit a million concurrent users over there (while here, WoW is far and above the largest MMO online).Still, it's quite an achievement. It's interesting that it's coming so late in the product's life -- it seems that, just as over here, the expansion had a significant impact on player interest. Definitely a big milestone for Blizzard's game in China.
Make your guests feel at home with Leopard's Guest account
I have my Mac's workspace down to a science-- everything is exactly where I want it and tuned just exactly how I think it should be. And so, even though it's a little silly, whenever a friend comes over and wants to use my computer, I always hesitate for just a second to let people invade my little workspace.But now, those worries are over-- reader Michael C sent us a tutorial he wrote up for how to make the best use of Leopard's Guest account, and though he comes at it from a business' perspective, it seems like the perfect plan for letting my guests use my Mac without messing up my stuff. Basically, Michael walks you through how to log into the Guest account, and then how to save the settings you implement after customizing it (usually, they're wiped out on logoff, but his method has you backing up the defaults and putting your own in their place).The only drawback is that any new accounts you create will use the same default settings at first, but I bet you could just load the backups and then create the new account and you wouldn't have any problems. And that's a very small price to pay to have a clean, configured guess account all ready to load up for anyone who happens to come over. Very nice!
WoW Insider coming to Xfire on January 31st
Xfire is a gaming chat program (like Steam or Xbox Live, they allow you to create friends lists and join your friends in games online, but unlike those two they also allow you to IM those friends, either in or out of game), and they're working lately on building a community around the program through a series of online chats. They recently talked with PVP creator Scott Kurtz, this week they're chatting with MC Frontalot, and at the end of the month, they're dipping all the way down to the bottom of the barrel, and chatting with-- well, me.They're starting a series of "debates" on the channel (called the Xfire Debate Club: The Two-Handed Sword), and on the 31st at 7pm EST, the very first subject is World of Warcraft. I'm going to be chatting live on there, along with representatives from Curse, World of Raids, and TavernCast. What exactly we're talking about hasn't yet been revealed to me, but I'm sure the Burning Crusade will take the spotlight (and of course I'm planning to at least sneak a few snide comments in about how Horde is better than Alliance). In fact, if you've got something you want me to try and bring up, feel free to say something in the comments here, and I'll do my best to squeeze it in.And please come check out the debate live-- you can download Xfire right here, then just fire it up January 31st at 7pm EST. And if you want to join in on the debate and ask us questions (as well as future debates, I believe), just drop an email to "xfirecontests@xfire.com" with the subject "Xfire Debate Club" and the username you create on Xfire.But even if you don't have questions to ask, please do come and watch the chat-- I'm interested to see what the guys from Curse, WoR, and TavernCast have to say, and I'm very interested to see what Xfire users have to ask about the World of Warcraft. Should be fun.
Mac users created, not born?
By this time it is a well-worn cliché that there are 10 kinds of personal computer users: those that get this joke, and those that don't Mac users and PC users. For the most part, we, particularly Mac users, want to see this distinction as personality-driven. We chose Macs because we're creative, rebellious, cutting-edge, or, if we believe the ads, just plain cool. To the PC world, we're ridiculous spendthrifts, wasting our money on overpriced hardware that dooms us to a life of marginalization and incompatibility.Personally, I see it as matter of genetic superiority. In a race for survival of the fittest, Mac users will win every time. We're infinitely adaptable. We're used to a constantly changing OS and set of core applications that we further rearrange with scores of hacks and utilities. The majority of PC users, on the other hand, got lost when Microsoft moved the "Programs" item from the middle of the "Start" menu in Win95/95/2k to the bottom of the "Start" menu in XP, and added a green arrow. The outcry against the ribbon interface in the new Office betas--the most innovative and useful UI modification to come out of Redmond in years--was so strong that the developers were forced to remove it. Meanwhile most Mac users are not only coping with OS X's mutability, but keeping up with PCs on the side; the fraction of Mac users who use only Macs is pretty small.Chris over at Restiffbard, though, sees things differently. He's decided that it's the OS that makes the user, not the other way around. For him, it all comes down to the functionality of a single interface button: the maximize button. On Windows, you can't easily resize a window larger to a 'best fit' like Mac OS X can. Sure you can drag the bottom corner, but it's much easier to just hit maximize and go full screen. This leads to Windows users becoming task-oriented users by default. For Mac users, on the other hand, it's difficult do get a full-screen window in most applications. The green "+" button resizes the window to the size of the document, not the screen. This means that Mac users almost always have multiple windows and application visible. We can switch easily between them and, probably more importantly, they're always there, reminding us of their existence, nagging us. We naturally become multi-taskers.I'm not sure how much of this I buy. I mean, really: are you going to tell me that you can take any old group of PC users in front of Macs for a couple of years and they'll just naturally become as cool as me, or Steve in a bowtie? I don't think so.But it's an interestingly fresh take on a decades-old question.Update:if (($tongue{'position'} eq 'cheek') or ($sarcasm > 0)) {$tongue{'position'} = 'notcheek';$sarcasm = 0;print <<ENDGuys, check the categories, you'll see "Humor" and "Cult of Mac." No, I don't really think Mac users are genetically superior. And I don't think I'm nearly as cool as that pic of Steve in a bowtie. In fact, I don't think Steve is as cool as that pic of Steve in a bowtie. In fact, I don't think anyone is as cool as that pic of Steve in a bowtie. Ok, maybe Woz, but that's about it.And just for the record, I don't think those of us who were weaned on Macs are cooler than "Switchers," or anyone else. If I'm cooler than you, it's just because I was born that way. :p~END;
Editorial: Behind the MacBook "Hack"
The web has been on fire the past few days with news of a presentation given at the BlackHat computer security conference featuring the compromising a MacBook Pro by executing very low-level code on the drivers of a wireless card. Whether or not the exploit presented actually counts as hacking of a Macintosh (they used a third party wireless card) is not at issue in this post. What I think is more important is the fact that these guys chose to demonstrate the vulnerability on a Mac, instead of a Windows or Linux machine, which are also vulnerable to the exploit. The presenters cited the "Mac userbase aura of smugness on security" as their reason for choosing a Mac as their guinea pig.Some readers might attribute this negative attitude toward Mac users as one held only by uninformed Windows users and malicious hackers, but that is far from the case. Many very intelligent and highly respected members of the tech community feel the same way. Some of them even used to love Macs. Before pointing any fingers and making any accusations about who lost their mind when, I think we need to take a step back and examine our behavior.
Cheaper PS3 loses HDMI, slots, Wi-Fi, 40GB
As you can see above, there are a few things different between the two PS3 SKUs planned. (Hint: the obvious alterations concern high-def output and wireless connectivity -- though Bluetooth controllers should work just fine with both, with or without any chrome case highlighting.)So what's HDMI, built-in multimedia card-reader slots, wireless internet connectivity, and an extra 40 gigabytes' hard disk space worth to you? $100? Now that Sony's gone with the 2-SKU approach with its next-gen hardware (a la the Xbox 360's premium and "Core" systems), we can expect some tough consumer choices after six months -- with console shortages possibly for another six months after that -- as $100 separates the base $499 and premium $599 versions of Sony's "Clear Black" hope.HDMI is important to those who want to take full advantage of Blu-ray high def and have the new screens to use it; MemoryStick, SD, and CompactFlash slots would be nice for the PS3 memory-card users and those will run multimedia on the system; Wi-Fi's the only way to avoid stringing ethernet cables for online access; and 360 owners might appreciate the full 60GB available to potential buyers of the premium PS3 model. Neither model comes with a second HDMI port; thankfully, one should hopefully be all most users need. The details are laid out in a feature-comparison table at the end of Sony's official PS3 hardware press release, available in both Adobe Reader and Microsoft Word formats. Determine what's most important to your PS3 ambitions there.[Image pieced together from the PlayStation.com forums; thanks, Guru]
