Thanks to an expanded, multi-year distribution agreement between Google and ViacomCBS, YouTube TV will add another 14 channels. BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1 will arrive on YouTube TV this summer. BET Her, MTV2, Nick Jr., NickToons, TeenNick and MTV Classic will join the platform in the future, but the partners didn’t announce when.
YouTube TV will continue to host CBS broadcast stations, CBS Sports Network, Pop TV, Smithsonian Channel and The CW, and it will still distribute ViacomCBS’ premium subscription services, like SHOWTIME.
"We're excited to launch ViacomCBS' portfolio on YouTube TV this summer, " said Lori Conkling, Global Head of Partnerships at YouTube TV. "Our expanded partnership delivers on our promise to offer a premium portfolio of content to our YouTube TV subscribers, as well as across the YouTube platforms."
Launched in 2017, YouTube TV already has more than two million subscribers, which as TechCrunch points out, makes it one of the fastest-rising options for pay-TV over the internet. While the price has jumped from $35 per month to $50 per month, YouTube TV has reached a deal with WarnerMedia to bring HBO, Cinemax and HBO Max to the platform, secured PBS and PBS Kids content and managed to get most of Sinclair’s Fox regional sports channels. It’s also available on more devices, including Amazon Fire TV devices and PS4.