Of course, what she's referring to is the infamous Project Pink, the mystery whatsit said to be emanating from the Microsoft Premium Mobile eXperiences (PMX) group built around the people and technologies nabbed after the Danger acquisition. We're also intrigued by the discussion of Pink in a separate breath from the consumer build of Windows Mobile 7. This makes us wonder if Microsoft is working on a three-pronged strategy that will result in targeted Windows Mobile 7 business and consumer devices as well as Pink phones specifically aimed at teens and twenty-somethings. Mary Jo Foley speculates that the Pink devices might be the first to run Microsoft's new premium Pink services but still be WinMo 6.x based -- if true then we could see a launch this quarter, no need to wait for Windows Mobile 7 which isn't expected until the end of the year. How many days until Mobile World Congress again?"Pink is the codename for both the set of premium mobile services and one or more Windows Mobile phones aimed at the teen/twenty-something market."
Microsoft Windows Phone 7