Impossible Burger continues its rapid expansion with Publix
It's starting to roll out in locations across the Southeast US.
Impossible Foods announced today that its plant-based Impossible Burger will now be available at more than 1,200 Publix stores. Publix is primarily located in Florida, Georgia and much of the Southeast.
This continues the company’s aggressive grocery store rollout of the Impossible Burger this year. It expanded its retail presence to Safeway, Vons, Albertsons and Kroger a few months ago, and more recently, it made its biggest rollout yet with Walmart. It also recently started being available at Trader Joe’s.
According to the company, that means that the company has expanded its grocery store footprint by more than 60 times in just the past few months. In March, Impossible Burger was sold only in 150 stores, but now it’s available in over 9,000 stores across all 50 states.
