Frank-Gibeau
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EA bosses weigh in on SWTOR sub number drop
Yesterday we told you about Star Wars: The Old Republic's official 1.3 million subscriber headcount. Electronic Arts has weighed in on the number, with CEO John Riccitello stating that the game's player numbers are "very much in line with our original assumptions." EA's Frank Gibeau says that TOR's 400,000 subscriber drop from its February peak is a result of casual players deciding not to renew after a billing cycle. Eurogamer reports that TOR falls within EA's top 10 most profitable franchises but comes up short of the Battlefield, Medal of Honor, The Sims, and Madden franchises. Riccitello also addressed TOR's high profile in both fan and media circles. "So while I understand there's an enormous amount of interest, I don't know that it warrants as much as what we're seeing right now. But we love the franchise, we're going to grow the franchise," he explained.
EA, hackers win big off FIFA Ultimate Team
EA's increased revenues from FIFA 12's FIFA Ultimate Team DLC, coupled with our continuing coverage of consumer complaints over the "FIFA hack," stood out as awkward juxtaposition during EA's third quarter financial call yesterday."The innovation that makes this franchise so unique is FIFA Ultimate Team," President of EA Labels Frank Gibeau said yesterday on a call with investors. "In just three months, FIFA Ultimate Team generated $39 million in microtransactions. That's 69 percent more than it generated in the same period last year."Gibeau went on to say that because Ultimate Team is a microtransaction-based system, the company is able to generate a sizable number of big-spender consumer behaviors and it becomes a business that scales much more aggressively than other traditional DLC models.Chief Financial Officer Eric Brown added, "To put some rough numbers on this, if we compare the total digital revenue from FIFA 11 Ultimate Team to what we expect from FIFA 12 Ultimate Team in this fiscal year, we're looking to see a 25 percent increase franchise to franchise. The overall package goods units sold is not increasing by 25 percent year over year, so we are expanding by a decent margin the microtransaction revenue per user of FIFA."We continue to receive complaints nearly every day of non-FIFA players having their accounts hacked to purchase Ultimate Team DLC. EA previously responded to this by saying that "a small number" of gamers continue to report being impacted by fraudulent activity related to FIFA Ultimate Team on Xbox Live.
SWTOR Friday update talks warzones, EA pooh-poohs launch-day demand concerns
Electronic Arts boss Frank Gibeau says that fans shouldn't fret about the possibility of missing out on Star Wars: The Old Republic's launch day. The only trouble is that he doesn't say how, opting instead to float a few lines of fluffy marketing speak during a conference call this week. "We're looking at a rollout plan that is fairly ambitious. We don't feel like we're going to be leading too much demand behind at launch but we definitely are going to be very cautious and thoughtful about how many people we bring on and in what order," Gibeau says. So, how exactly does that allay our launch-day left-at-the-altar fears? Yeah, your guess is as good as ours. Moving on to more useful SWTOR news, the official site has pumped out its traditional Friday update, and today's reveal isn't so much a reveal as it is a concise collection of information about the game's warzone functionality. Head over to the site for some verbiage and videos about Voidstar, Huttball, and Alderaan.
SWTOR launch date hinges on fan beta reaction
Speculation about Star Wars The Old Republic's launch date is reaching a fever pitch lately, with fans hanging on every word from BioWare and Electronic Arts staffers and chomping at the bit to experience the title's September beta weekends. The latest release-related blurb comes courtesy of EA bigwig Frank Gibeau, who told CVG that while EA-BioWare does have a date in mind, fan reaction to the beta will ultimately tell the tale. "It [the launch date] is definitely tied to the beta test feedback that's ongoing and so far, so good. We feel good about the date that we're heading towards but you're right, you could have a Crazy Ivan show up in the September/October beta test and be like, 'wow, I've got to fix that,'" Gibeau said.
EA proclaims SWTOR preorder breaks records
Star Wars: The Old Republic set the new bar for EA's pre-order sales according the to the notes for the Q1 Fiscal Earnings Release. The previous bar was set by Battlefield 3, but according to President Frank Gibeau during the investor's conference call today, SWTOR far exceed BF3's pre-order sales. In fact, according to Gibeau the sales exceeded the company's expected sales curve, therefore breaking records no one at the game developing company could have expected. As for the release date that everyone seems to be waiting for, CEO John Riccitiello explained during the call that although they have set a wide margin for the release date, they are confident in the projected release of holiday 2011. It is not uncommon according to Riccitiello for an MMO to withhold an exact release date until four to six weeks prior to launch. That said, EA CFO Eric Brown did say, "In September, we will be in a position to call the ball and give you a hard ship date" following the major beta testing push. [Update: Originally, we quoted Frank Gibeau with the "hard ship date" quote, but the official transcript credits Eric Brown with the statement.]
EA quotes '200 hours of gameplay per class' in SWTOR
For most single-player video games, eight to 20 hours of gameplay is currently considered "sufficient." For Star Wars: The Old Republic, those numbers are merely a prologue to the main event. In an interview with GamesIndustry.biz, Electronic Arts' Frank Gibeau said that players should expect around 200 hours of core gameplay per class, not including side activities like PvP and raiding. He was responding to a question about the game's allegedly high budget, which Gibeau says is worth the investment: "It's vast. It's a gigantic game. And that costs money. But when you get one of these launched they persist for a long period of time." Gibeau also commented on the decision to exclusively release the digital version of SWTOR through EA's Origin service: "In the case of Star Wars we're trying to build an audience for Origin. And it's also an opportunity for us to better manage the downloads and how we bring people over from the beta and that sort of thing. For a lot of reasons it made sense for an MMO, which is a highly complex deployment."
EA talks tough on The Old Republic vs. WoW
It's not hard to imagine the executives at Electronic Arts in the shoes of Luke Skywalker at the end of Return of the Jedi: deep in uncharted territory, surrounded by foes at the eleventh hour, their eyes fixated on the prize that is a giant lightsaber-driven payoff currently resting comfortably on the arm of Emperor Blizzard's throne. These days it seems like you can't have a conversation about Star Wars: The Old Republic without also having one about World of Warcraft, and whether that's due to the incessant fan comparisons or the tough talk by BioWare and EA bigwigs regarding Blizzard's behemoth, it is, to quote a certain wrinkly old Sith lord, unavoidable. The latest entry in the intergalactic e-peen contest comes courtesy of EA Games' Frank Gibeau. In an interview with Industry Gamers, Gibeau wastes little time in proclaiming Star Wars as the world's largest IP "in terms of audience size" and also equates WoW's quest-driven gameplay with a trip to the local supermarket. "You go and do your quests, but it feels more like doing a shopping list at times. [Our game] is more about talking to characters, learning what's going on, investing in it, getting emotionally attached to it," Gibeau says. Whether or not BioWare's story-warriors ultimately manage to launch a couple of proton torpedoes up Blizzard's thermal exhaust port, we're pretty sure the war of words is just getting started.
EA 'figuring out' how to continue Mirror's Edge
Like the Gap and cargo shorts, EA is "trying to figure out how to bring Mirror's Edge back." EA Games label president Frank Gibeau told CVG that the Mirror's Edge franchise is unequivocally not dead. "I greenlight the games. I did not kill it -- as God is my witness," he swore. According to Gibeau, the publisher is looking for ways to bring back the franchise in "a way that fans will be excited," while still reaching a larger audience. "We need to go from version one to version two so that it sells two to three times as many, it finds a much bigger audience." DICE, developer of the first game, is currently working on Battlefield 3. According to earlier reports, EA requested that the developer focus exclusively on that game, instead of a Mirror's Edge sequel. A EA spokesperson later commented that Mirror's Edge is an "important franchise," but there was "nothing further to announce."
EA's Gibeau: Single-player game model is 'finished,' online is the future
EA Games president Frank Gibeau's philosophy about the future of the games industry will probably come as a disappointment to everyone waiting on bated breath for Mirror's Edge 2: Even Edgier. Gibeau recently explained to Develop that EA is "very comfortable moving the discussion towards how we make connected gameplay – be it co-operative or multiplayer or online services – as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you're out." He added, "I think that model is finished." This philosophy is reflected in the multiplayer-equipped Dead Space 2, which still looks great, but ... it's still kind of a bummer, isn't it? Like, that EA-published, big-budget adventure game about tax auditors we've always dreamed about? It feels like we missed our window on that one.
EA abandoning offline game development
Kotaku points out a grim omen for the future of offline gaming in the form of some comments from Electronic Arts executive Frank Gibeau. In an interview at Develop, Gibeau minces few words about the future of the firm's business model. "They're [EA studio heads] very comfortable moving the discussion towards how we make connected gameplay -- be it co-operative or multiplayer or online services -- as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you're out. I think that model is finished. Online is where the innovation, and the action, is at," he says. While it's clear why publishers are desperate to move everything online (hello monetization and DRM), the benefits to the consumer are decidedly less apparent. Whether the larger gaming industry adopts an MMO-style access model remains to be seen, but EA is clearly moving in that direction.
EA: Movie licenses going the 'wrong way' for game publishers
EA Games president Frank Gibeau has told Develop that the licensing deals involved in the development of movie-based games are going the "wrong way" for publishers. He described the movie-game business as "falling apart," with returns on investment often failing to justify the costs involved in securing popular properties for a video game. According to Gibeau, EA considers itself better off working on its own IP like Dead Space, rather than spending it on something with the creative limitations like the James Bond series (a license now held by rival Activision). "The days of licensed-based, 75-rated games copies are dead like the dinosaur," the executive said. Well, that's something we can agree on -- the days of 37-rated movie-based games has dawned, as evidenced recently by EA Bright Light's abysmal Harry Potter and the Deathly Hallows: Part 1.
EA: 'We're going to be in the Medal of Honor business for a long time'
EA's upcoming reboot to the Medal of Honor franchise has a few major contenders, one of which EA itself created, to compete with when it arrives at retail this October. But EA Games prez Frank Gibeau remains confident in MoH, telling Gamasutra in a recent interview that, "With Medal of Honor, we're rebooting the series to get into the top 10." Gibeau lays out plans for an extensive marketing campaign first aimed at "core shooter fans," then branching out to a "true mass-market campaign." Speaking frankly, he claims "It'll be a big launch with a lot of dollars behind it. We're going to go in and we're going to compete." He believes that, between the IP's pedigree and the quality of this reboot, EA's " going to be in the Medal of Honor business for a long time." Meanwhile, executive producer Greg Goodrich and senior creative director Rich Farrelly do their best to assuage worries of internal competition between themselves at EA LA and DICE, the Battlefield: Bad Company 2 developer now working on MoH's multiplayer mode, or the ex-Infinity Ward founders' new studio that EA recently inked a deal with. Goodrich says, "Battlefield and Medal of Honor are two very different franchises. They have a certain tone, and we have a certain tone for our game. We think there's room for both, not only in the genre, but within EA." Also of note, apparently DICE has been working on MoH's multiplayer since "right after Battlefield 1943 came out" (last July), which might help to explain why we've seen such little post-launch support for the downloadable title. That said, with Medal of Honor's development assuredly nearing completion, we're holding out hope that those folks will have some time to invest in the other downloadable title we heard about recently.
Battlefield: Bad Company 2 looking to catch MW2-jaded PC gamers on the rebound
Perhaps detecting a dedicated server-shaped weakness in the competition's defenses, Electronic Arts is beginning to position next year's Battlefield: Bad Company 2 as a legitimate heir to the Call of Duty: Modern Warfare throne. On yesterday's Q2 earnings call, EA Games label prez Frank Gibeau said that, in addition to other things, Bad Company 2's "deep new online play with dedicated server support ... will put Battlefield in head-to-head competition with Call of Duty for quality and online gameplay." EA CEO John Riccitiello later said, "Battlefield: Bad Company 2 ... has every right to see itself as a rival to the #1 FPS game that one of our competitors is releasing next week." (Note: We presume Riccitiello misspoke and meant "this" week and not "next" week ... unless he thinks Left 4 Dead 2 is the #1 FPS game and that EA is its own competition). Continuing to pour gasoline on the dedicated server fire, Gordon Van Dyke from Bad Company 2's DICE tells IncGamers, "On the PC, it's a PC version, which is getting that same treatment, and then also a little bit more as PC users are generally used to a different type of experience than console users are, and we recognize that and we want to make sure that we give that to the PC market and give the console market more." He was less committal when discussing modding tools, offering, "Once we start getting there and the engine gets to a level where we can release tools that are easy for our own guys to use, and then easy for people publicly, then we'll get into that and we'll really start to focus on it." Though the first Battlefield: Bad Company never made its way to the PC, with promised support for the platform and a PC beta hitting this December -- just a few weeks after the PS3-exclusive console beta gets underway -- it's clear EA and DICE are making up for lost time. Source – Electronic Arts Q2 2010 Earnings Conference Call [PDF link] Source – DICE: Bad Company 2 PC Gets A "Little Bit More" [IncGamers]
Criterion-developed Need for Speed coming 'next year'
"In recent years, we failed to put adequate resources behind the franchise and, as a result, quality suffered," EA Games label president Frank Gibeau said of the Need for Speed franchise, currently in the midst of a reboot with the well received Need for Speed: Shift, the recently released Need for Speed: Nitro, and the we're-not-sure-that's-going-to-work Need for Speed: World Online. But there's a fourth post-reboot Need for Speed title in development at Criterion Games, the devs behind the excellent Burnout series. Removing any doubt that the series will miss an opportunity for annual exploitation (again, the massively multilpayer online racing of World Online doesn't count!) Gibeau said "Next year's Need for Speed has been under development now for some time at our award-winning Criterion Studio." We're not sure what type of Need for Speed Criterion is creating, but we wouldn't be surprised if it was heavy on the crashing.
EA: Medal of Honor being revitalized, details 'in the months ahead'
After relaying the company's success in revitalizing the long-abused Need for Speed franchise with this year's well-received Need for Speed: Shift during this afternoon's Q2 conference call, EA Games label president Frank Gibeau revealed, "In the months ahead, you'll hear more about our plans to revitalize core IP, including the Medal of Honor franchise." The long-established war series – whose Allied Assault team led to the creation of Infinity Ward and the now dominant Call of Duty series at competitor Activision – has been absent since 2007's triple showing of the poorly received Medal of Honor: Airborne, the poorly received Medal of Honor: Hereos 2, and the even more poorly received Medal of Honor: Vanguard. Yeah, a reboot seems in order.
Hell is a major draw for Dante's Inferno
If you thought the baffling marketing tactics for Dante's Inferno were limited to PR stunts, you may be surprised at this quote from EA Games president Frank Gibeau. "I think when you look at Dante's Inferno you start with something that everybody has some knowledge of, which is Hell," Gibeau told GamesIndustry.biz, "and the idea that you go into Hell as a hero and fight demons ... that's something that resonates with a lot of people." That's right. One of the most appealing parts of the game ... is Hell. Specifically, "going to Hell and fighting," but Hell nonetheless. We have "some knowledge" of a lot of unpleasant places, like the little closet our water heater occupies, but we aren't necessarily clamoring for games in those settings. Both the interviewer and Gibeau also refer to Dante's Inferno as "new IP," which seems inaccurate to us, considering that The Divine Comedy's original street date was sometime in the early 1300s. %Gallery-64908%
EA, Ubisoft pleased as punch post-PS3 price plummet
As happy as you might have been to read about the PS3's price being slashed to $299 in the US, trust us: Ubisoft boss Yves Guillemot and EA Games president Frank Gibeau were much, much happier. Not only will, theoretically, more systems fly off shelves but buyers will have a little extra cash in their pockets for the companies' games. "It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray," said Guillemot, who was having kind of a rough day with English it would appear. Gibeau shared his enthusiasm, telling GamesIndustry.biz, "It's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars.' So the lowest priced hardware possible is a good thing for us." Also, we never noticed how much Gibeau looks like Radar O'Reilly.
EA vs EA: Will Star Wars hurt Warhammer Online?
Not according to EA Games president Frank Gibeau, who has been understandably diplomatic about the potential success of the company's upcoming Star Wars: The Old Republic MMO. In a recent interview with GamesIndustry.biz, he discusses his views on the different virtual space occupied by SWTOR and Warhammer Online, after being specifically asked about it at a recent event in San Francisco."Well, as much as Need for Speed is a competitor for FIFA," Gibeau stated in the GamesIndustry.biz interview. "They compete in the same genre of videogames but they're very diverse customer bases. The Warhammer customer base will overlap to a degree with Star Wars, but obviously you're bringing in millions of new customers with the Star Wars universe."
Will SWTOR be bigger than WoW? LucasArts thinks so
Here we go again. While recent triple-A MMOs have shied away from a downright challenge to competing with World of Warcraft's behemoth subscription numbers, EA Games president Frank Gibeau and LucasArts' online chief Tom Nichols have come right out and said that Star Wars: The Old Republic has the potential to be bigger than WoW.According to a recent interview with videogaming247, BioWare's newly announced MMO has very high expectations. Both Nichols and Gibeau seem very confident in the power of the Star Wars brand to take the game higher than any other MMO has gone before. "This is going to be a powerful category and there's lots of ways to compete in this category," Gibeau stated. "[Blizzard] created a much larger opportunity for everybody else, but that doesn't mean it's going to stay that way."
BioWare, Pandemic creating 10 new franchises for EA
Electronic Arts has dropped a cold, emotionless reminder of its late-2007 acquisition of both BioWare and Pandemic Studios, announcing that the pair have now been officially digested by the EA collective. While we remain cynical of the whole affair – it is, after all, what we do – EA has announced that the pair has been tapped to create a whopping ten new franchises for EA, based on six different "wholly-owned" properties. 10? Seriously? BioWare alone hasn't touched that much code in nearly a decade, though to be fair EA hasn't laid out a time line for how often these games will emerge. Both BioWare and Pandemic will be overseen by EA Games' top cheese Locutus...erm, Frank Gibeau, and according to the executive the acquisition will broaden EA's game portfolio in the RPG, action and adventure genres. A cloud of mystery continues to hang over the bulk of these new projects, though EA has confirmed that BioWare remains hard at work on Dragon Age and the DS Sonic RPG, while Pandemic is chugging along developing Mercenaries 2: World in Flames and Saboteur. At least it seems as though the assimilation hasn't freed the developers of independent thought, though granted it does take some time before the implants take hold.
