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Google has just made a creative choice for its new head of Glass, picking one-time Mattel design lead and noted jewelery artist Ivy Ross. That signals a big shift away from Glass' geeky developer base while it transitions to a full-fledged consumer product. She would fill the position previously h

7 months ago 0 Comments
May 16, 2014 at 3:15AM
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At last year's Toy Fair, Mattel was all about Apptivity. The line of figures that interact with an iPad didn't exactly revolutionize the industry. But, the company isn't giving up on the concept. In 2013 it's evolving and moving from action figures that you drag across a screen, to much more inter

1 year ago 0 Comments
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After NASA's Curiousity attempts its tension-fraught landing on August 5th, you'll be able to get one yourself in the form of this Hot Wheels die-cast model. The 1:64 scale buggy will reproduce the gutsy rover's nuclear motor, drill, cameras and laser, while being a galaxy away from the $2.5 billi

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Ever since the tablet market exploded, we've seen a wide range of designs find both success and failure. But most of the tablets on the market have something in common: they are primarily designed for adults or at leas

2 years ago 0 Comments
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Mattel thinks it has the secret to succeeding where so many others have failed in bridging that divide between the virtual and the physical -- and it might be right. While plenty of other toy companies have tried pairing hunks of plastic with apps in the past, Mattel has gone the extra mile, incorp

2 years ago 0 Comments
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iPhone-controlled RC vehicles are a dime a dozen these days. But, ones as tiny as a standard Hot Wheels car? Those are little more rare. In fact, we only know of one such product -- iNitro Speeders from Mattel. The radio-controlled Hot Wheels racers won't hit 100MPH, but it also won't decimate your

2 years ago 0 Comments
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Disguised as a mere toy, the original Mindflex is actually a kind of limited telekinesis simulator in that it allows you to control the up and down movements of a ball suspended in air by, well, flexing your brain. With the release of the Mindflex Duel, you can now test your telekinetic prowess aga

3 years ago 0 Comments
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You probably already know this, but here at Engadget, we love our readers. And, whenever we get the chance, we love to give a little back. Today, we're happy to have a brand new Computer Engineer Barbie to offer up to one random, lucky commenter. This Barbie has a new career and a new attitude to m

4 years ago 0 Comments
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Though Twitter has become a greater professional tool than we'd imagine anyone ever intended it's still hard to take the service too seriously. We like silly twitterers, whether they be offering pretend writing advice, charting the reclusive tendencies of Hollywood's leading men, or just threateni

4 years ago 0 Comments
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Okay, we're in love with this delightfully evil Mattel Mindflex hack, which delivers an electric shock if you don't remain calm, but we have to wonder: wouldn't this thing be amazing if you hooked it up in reverse and punished not thinking enough? Video after the break.

4 years ago 0 Comments