'Mario Kart' Hot Wheels cars arrive next summer
The toys cost $5 each and will have accompanying playsets.
Barbie's latest career path is robotics engineering
Mattel also released a handful of coding lessons for kids.
Hot Wheels' GoPro toy car captures sweet shots of your lil' stunts
When your kid isn't old enough to record track days.
Intellivision plans a revival with a new game console
Some of the original system's developers are involved.
Mattel and Tynker will use Barbie to teach kids to code
The initiative joins Hot Wheels and Monster High lessons to bring coding to 10 million kids by 2020.
Mattel's 'Jurassic World' dino-bots are surprisingly realistic
Say hello to the new Kamigami robots.
Rocket League Rivals brings absurd car-based soccer to the real world
It may not have the full depth of a typical 'Rocket League' match, but it's certainly captured the game's soul.
How Mattel is using AR to let you preview Hot Wheels playsets
It's the company's first foray into retail augmented reality.
Hot Wheels' new AR track turns toy racing into a warzone
Fire missiles and create oil slicks on a virtual track to win real world races.