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Mattel Mindflex hack shocks you into serenity
Okay, we're in love with this delightfully evil Mattel Mindflex hack, which delivers an electric shock if you don't remain calm, but we have to wonder: wouldn't this thing be amazing if you hooked it up in reverse and punished not thinking enough? Video after the break.
Puppy Tweets will turn your Pooper into a world-class twitterer (Updated: with hands-on pictures!)
If you thought the downfall of Twitter began when Oprah said it was the best thing ever, well, you're probably right, but this latest toy from Mattel won't help to improve the situation. It's called Puppy Tweets, a little clasp that hangs from your pooch's collar and detects what it's up to -- presumably making wild guesses based on accelerometer and microphone readings. It was announced last month and is being shown off at the NY Toy Fair, where Mattel is pledging it can detect 500 different activities and turn them into 140-character witticisms, like: "It's not the catching of the tail, it's the chase," and "Guess what I'm licking right now." Yep, a real product, and $30 will get you yours in either pink or blue. Update: We had to check this thing out for ourselves at the Toy Fair today. Unfortunately, there wasn't a real pup on hand to demo, but we did confirm that this lightweight plastic collar can, as previously mentioned, tweet everything from licks to resulting carpet stains. Included in the box is a matching USB dongle which contains software that works with the collar to enable the Wi-Fi updates. It won't hit shelves until June, but check the gallery below. %Gallery-85482%
Mattel rolls out foldable Stealth Rides R/C cars
We haven't seen too many notable R/C cars since Takara Tomy's wall-climbing AeroSpider RC turned our world upside down way back in late 2008, but it looks like Mattel thinks it might just have the next big thing with its new foldable Stealth Rides cars. Like a Transformer that turn into a box, these promise to spring into life at the push of a button, and should give you about 30 hours of playtime on a single charge. Naturally, Mattel also seems to have a number of licensing deals lined up, with a Batmobile Tumbler being one of the five models that will debut at next month's Toy Fair in New York. You'll have to wait until August to actually get your hands on them, however, when they'll run you $25 apiece.
Puppy Tweets lets your puppy... tweet
Apple might think it's going to change the world tomorrow with some sort of crazy tablet, but we're here to tell you that the world has already changed. American humans will soon be able to buy a product called "Puppy Tweets," a product actually designed, tested, and released by the Mattel corporation. First, you need a dog with a Twitter account. (Who doesn't have one of those?) Then, you need to use $30 of your actual money to buy Puppy Tweets, a plastic sound-and-motion sensor that clips onto your dog's collar and sends out several pre-written tweets that have extreme amounts of dignity, like "YAHOOOOOOO! Somedays you just gotta get your bark on." Then you have to weep gently for the future of our society.
Mattel's Mindflex: now stressing brain muscles for $80
It's taken nine whole months for this mental-stresser to go from CES show-stopper to household mainstay, but at long last, the only Mattel product we could ever recommend (with a straight face) to those with an age larger than 12 is finally shipping. In short, the Mindflex forces your brain -- as in, that hunk of meat between your ears -- to keep a ball suspended in the air, and if you're thinking Matrix, you're thinking correctly. Sort of. Hit the read link to get your own for $79.99, and make sure you do so before these things sell out and break the $1,000 mark on eBay. It's almost the holidays, don'tcha know?
Mattel's Mindflex coming October 1st for $99.99
It's not often that a Mattel toy targets the 18 - 128 demographic, but we'll be frank -- the Mindflex has us all sorts of intrigued. Originally introduced at this year's CES, said game is a brain-powered fun-fest that relies on intense mental activity to control the height of a ball suspended in a column of air. Early on, we heard that it would land sometime during this year for $80, but it seems as if only one of those factoids will prove true. Indeed, Amazon has it listed to ship on October 1st, which gives proactive parents plenty of time to stock up for the holidays. Unfortunately, the price seems to have inched up by a Jackson, as it's currently up for pre-order at $99.99. Rest assured, however, that said price is far less than what you'll pay on eBay if you're empty-handed come December 20th.[Via I4U News]
CES 2009: Mattel's MindFlex gives you Jedi mind powers
The author burnt out several synapses levitating the ball for this photo. Mattel had a booth at CES pimping out things like U.B. Funkeys, a Barbie nail design automatic applicator contraption, and Mindflex, a game that claims to harness the untapped power of your brain's beta waves. These are waves that the brain generates when you're busy solving problems, concentrating, or trying to decipher what the sales chart trends on Joystiq are pointing toward.Mattel wants to channel said waves into a franchise of games under the Mindflex banner, the first of which offers a "float the ball with your brain" challenge. To play, you slap on a funky headband, attach little butterfly clips to your earlobes and then concentrate really hard. If you do it well enough ... the ball floats. Relax your brain or close your eyes, and it hovers down.%Gallery-42015%
Star Wars Force Trainer teaches children to kill... with their minds
Toy maker Uncle Milton has introduced Force Trainer, a game that utilizes NeuroSky's brainwave-controlled gaming technology. In a manner similar to the Mindflex we got our heads on at CES, the young Jedi dons a wireless headset that communicates with a simplified EEG. If you focus well enough, the "training sphere" rises in a 10-inch tube. Seems pretty harmless, no? At least until your humble child starts lifting rocks and choking people by simply furrowing their brow and gesturing menacingly. If you find this an acceptable risk (or you feel the need to work on your own mental prowess) the thing should be available this fall for just under $100.
Video: Mattel Mindflex hands (and heads) on
Gamers have largely gotten a bad rep for being lazy, slothful people who spend their hours mindlessly pressing buttons. The Wii changed that a bit by getting kids (and their parents... and their parents) up off the couch, but what about giving their brains a workout too? For your family's little mind freak to-be Mattel is introducing the Mindflex, a brain-powered game that relies on your mental activity to control the height of a ball suspended in a column of air. Don the headset then start concentrating to make the purple orb rise; relax and it lowers. There are six total game types but all entail getting a ball over, under, and through a variety of hoops and the like, sometimes against a clock so that you can challenge your friends. Sadly you have to actually reach up and turn the dial to move the ball around the course, but in our heads on trial we found the thing to be impressively responsive, gently sinking down when we thought about getting some sleep -- then shooting back up again when we pondered the number of posts left to write tonight. It was challenging for sure, and definitely turned a lot of heads, but we're a little concerned that extended sessions could be headache inducing. Its $80 price tag might cause some temple pain too when the thing releases this fall, but we've certainly spent more money on things that were less fun -- and mentally stimulating. Video of floaty balls and squinting players below. %Gallery-41245%
Mattel's Mindflex teaches kids fake telekinesis
Add one more contender to the list of mind control games vying for our attention this year alongside NeuroSky and Emotiv. Set to debut this week at CES, Mattel's Mindflex requires players to concentrate really hard in order to power a fan that'll float a ball through the hoops. Sure, it's not nearly as complex as what the other two are proposing, but we could totally see ourselves wearing this headset all day while we work -- just to find out how much brain power we're really using. It's expected to hit US retail channels later this year for $80, and if we may be so candid, our only wish is that the headset was small enough to hide under a hat. You know, so we could fool our family members into thinking we had superpowers. [Thanks, Christen]
Scrabulous suit dropped by Hasbro
Hasbro has dropped its lawsuit against the creators of Facebook app. sensation Scrabulous. No reason was given in court documents as to why Hasbro dismissed its suit against the makers of the Scrabble clone, but a statement by the defendants reveals an "agreement" between the two parties "avoids potentially lengthy and costly litigations."Electronic Arts has had an authorized Scrabble app. on Facebook since July. Mattel, which owns the rights to Scrabble outside North America, also currently has a lawsuit pending against the Scrabulous creators in its home country of India. There's currently no update of the status of that lawsuit.[Via GamePolitics]
Amazon takes a stand to eliminate wasteful, hard-to-open gadget packaging
Come on folks, say it in unison with us: "Finally!" At long last, a company with a little clout has stood up and questioned the necessity of those ridiculous hard plastic containers that hold minuscule flash cards and the like (along with plastic twist-ties), and better still, it's already doing something about it. Beginning today, consumers who are tired of borrowing the fire department's Jaws of Life to rescue their new USB drive can opt for products in Amazon's "Frustration-Free Packaging," which utilizes streamlined packaging that often includes recyclable cardboard. 19 products from the likes of Fisher-Price, Mattel, Microsoft and Transcend are currently available in the new containers, and the firm's CEO has a vision of offering its "entire catalog of products in Frustration-Free Packaging" within a few years. Hey, everyone else in the gadget world -- care to hop on a meaningful bandwagon for once?Read - Frustration-Free Packaging initiativeRead - Frustration-Free Packaging storefront
Scrabulous disabled for US, Canadian Facebook users
Hoping to make a comeback with that 365-point quixotry play in Scrabulous? US and Canadian Facebook users were likely dismayed to find out this week that Scrabulous has been disabled. The region-specific lock likely has to do with Hasbro's license for all Scrabble video games, which is for US and Canada only (Mattel owns the rights for the rest of the world). In the interim, you can always play the official Scrabble Facebook app care of Electronic Arts, although it lacks the panache of the seemingly now-defunct Scrabulous. [Thanks, Andrew B]
Back to the Future hoverboard up for auction: $30k to play
Tired of waiting for scientists to crack the secrets of levitation in order to purchase a bona fide hoverboard? Look, life's short -- why not take matters into your own hands? A genuine wooden Mattel hoverboard used by Michael J. Fox (or Marty McFly, as we prefer to call him) in Back to the Future II and III is up for auction, though the barrier to entry is rather substantial. Of course, this is considered the "best example of all wood hoverboards to have survived the rigors of filming," but whether or not it's worth the $30,000+ asking price is entirely up to you.[Via CrunchGear]
Official Scrabble app 'launches' on Facebook, unplayable in North America
The official Scrabble Facebook application has recently launched, but don't expect the Scrabulous boys to be shaking in their word-savvy boots anytime soon. Copyright issues prevent the game from being played in the US and Canada, and numerous game-breaking bugs make it only slightly more playable everywhere else.The region-locking is due to the confusing state of Scrabble's international copyright. In the majority of the world, toy manufacturer Mattel owns the rights to the game, but in North America, that honor goes to Hasbro. Everything would be honky dory with the Facebook version, except that EA already has an agreement with Hasbro to distribute digital versions of their titles, which the RealNetworks-developed Facebook app would be in breach of if Scrabble were playable in North America.Fortunately, North Americans apparently aren't missing much: the game is currently suffering from the "beta blues", with its woefully-small user base already up in arms on the discussion boards over some usability issues, as well as the system's penchant for deleting in-progress games. Nothing beats the real thing, right?[Via Purple Pawn]
Mattel's D-Rex wants a piece of Pleo, your leg
If you're content with letting time pass you by, you may not realize that this year's holiday shopping season is but ten months away, and apparently, Mattel thinks it's got the whole hottest toy thing figured out already. Granted, we'd place our bets on that wildly animated Elmo Live fellow (and yeah, Kota is a legitimate dark horse), but the $150 D-Rex dinosaur is still pretty slick. Aimed at kids ages six and (way) up, the interactive dino reportedly features 100 different roars, "lifelike" skin (saywha?) and the ability to respond to a variety of commands or simply take a chunk out of your ankle if he prefers. Looks like Pleo's got its work cut out, eh?[Thanks, Braden R.]
Scrabulous under fire from Hasbro, Mattel
With 2.3 million active users, Scrabulous has become the Facebook application of choice for linguaphiles and procrastinators unlike. Unfortunately for its many, many fans, Scrabble publisher Hasbro has become a bit grumpy over the success of the free, unofficial clone of its bestselling game. CNN's Fortune blog reports that Hasbro's been trying to pull the plug, requesting that the web and Facebook versions of the clone be removed.Hasbro owns all distribution rights for Scrabble in the United States. Mattel, who owns the rights for all other parts of the world, has only recently joined in the fight, placing further pressure on Scrabulous' developers, who are based out of Calcutta.At the moment, EA currently has a contract deal with Hasbro to develop and distribute digital versions of its games, including Scrabble. One commenter on CNN's post, who claims to represent Hasbro, stated that EA is currently developing a digital version of Scrabble, and that Scrabulous' execution raised heads after being strikingly similar to the version in production. Whether or not this is true, we hope that some sort of agreement can be reached that can keep the Facebook app afloat.Read - "Will someone please start a Facebook group to save Scrabulous?" [CNN Fortune]Read - "Facebook asked by Mattel to remove Scrabulous" [CNet]
Disney investing a cool $100M in virtual worlds
Onling gaming sites Club Penguin and Webkinz have apparently been doing so well that Disney has decided to invest in a deluge of cute, adorable virtual worlds. They plan on creating up to ten (yeah that's right, we said ten) virtual worlds that will tie into different properties. We already know about the as-of-yet unnamed Cars game Disney is making, that's just the first of many. The brand new virtual world is Pixie's Hollow and this one is based on Tinker Bell. The game is being developed with creative input by the same people responsible for Disney's theme park rides. The game is scheduled for debut this summer, just in time to help build buzz for the upcoming Tinker Bell feature film in the fall. Considering that Disney is a $35.5 billion dollar company, these virtual worlds are definitely a small investment overall at $5 to $10 million each; at least in comparison to a big-budget MMO.All in all, it would seem that Disney is rather serious about this method of entertainment and rightfully so. With plans to make ten games, an easy prediction is that we'll see plenty of new releases over the coming years. What isn't an easy prediction is guessing just how well this endeavor of theirs will work. Disney is only the latest company to join the likes of Mattel, Nickelodeon and Lego -- just to name a few -- looking for some of that pie. It should be interesting to see how this market expands over the next couple of years, now that it's starting to get crowded.[Via Virtual Worlds News]
I love ten Power Gloves. They're so bad.
Here's our variation of the "tree falls down in the woods" question: If ten Power Gloves are inside sealed boxes, never to be opened, are they still awful controllers? We think yes, but we'll never know for sure. Whatever dangerously insane collector decides to buy a case of ten unopened Japanese Power Gloves is very unlikely to be insane enough to ruin their value by opening any of them. Apparently these Power Gloves were a retailer's dead stock (the Power Glove was a spectacular failure in Japan), and have thus been put on eBay in their original form, as they came from the manufacturer. The item is at a current price of $209 AUD ($180 USD), should you have the desire to build a fort out of failed peripherals. The Power Glove is a reminder that motion-based controllers will never work on Nintendo consoles -- especially when those controllers require external sensors.[Via GameSniped]
When good toys go bad VII: Mattel facing lawsuit from recalled cars
While Mattel has been on a roll of late with swank new toys, the firm has apparently hit a rough patch after being forced to recall "millions of toys including 436,000 die-cast cars." The wee roadsters purportedly "contained excessive amounts of lead," and now a class action lawsuit has been filed that aims to force the firm to "pay for the testing of children who might have gotten lead poisoning from the toys." Reportedly, representatives from Mattel were unavailable to comment, but the outfit's CEO has stated that "the company's more aggressive testing methods to uncover tainted toys may lead to more recalls" in the future.
