mattel
Latest
Fisher-Price Easy Link controls kids' access to online thrills
Limiting your kids' access to the treacherous internet isn't exactly a terrible idea, and while we highly doubt your three-year old would put itself in the path of a MySpace stalker, the Easy Link makes absolutely sure. This kid-friendly gaming platform aims to provide "a safe internet experience that locks kids into age-appropriate sites and won't let them click into files on the computer," and enables the youngster to launch select web portals depending on the character key they place into the "launch pad." Of note, you will need a Windows-based computer with a spare USB port, a connection to the 'net, and Internet Explorer 6.0+ in order to get things running properly, and while this will probably just teach your kid how to circumvent adult-instituted boundaries sooner than usual, it doesn't look like a bad option for just $30.[Via USAToday, thanks Aaron]
Mattel drops new details on I Can Play educational guitar
While the most of us get our shred on via one version of Guitar Hero or another, Mattel is trying to preserve our offsprings' minds a little while longer with a more educationally-inclined toy axe. Originally mentioned at the International Toy Fair, the I Can Play instrument is slated to land this August for $99.99 and will boast the Allegro Multimedia Guitar Wizard Method for learning licks. Furthermore, the guitar will come bundled with a cartridge featuring "six popular songs" to play along with (additional ones will be $14.99 apiece), and rather than just single buttons being placed on the fretboard, the more complex sensor layout is said to be more akin to a real-world six-string. Notably, Mattel and Allegro both assert that this device can be used by kiddos as young as six years old, but we see no reason why those struggling through a mid-life crisis can't relive their own rock fantasies once the children head off to bed.[Via Electronista]
Barbie Girls MMO and Barbie Girl MP3 player, for little nerds in training
Alright, so it's not quite Azeroth, but girls who log onto Mattel's new Barbie Girls online community can play games, chat and "hang out" with other tween-ish participants, which sounds just as good preparation as any for the chaos that they'll soon be able to experience (as in, as soon as the parents' credit card gives the green light) in more "mature" communities such as WoW, Second Life and the upcoming PlayStation Home. Girls can naturally customize and accessorize their avatars, with up to 2.64 quadrillion combinations available, and "B Chat" with one another in a moderated and as-safe-as-reasonably-possible environment. In July, Mattel will launch a companion Barbie Girl MP3 player, which will allow girls who have met in person and synced the player with each other's computer to participate in "Secret B Chat," which allows more privacy and more open conversation. The $60 device includes 512MB of memory and a miniSD expansion slot, and unlocks additional content for the girls, alongside $10 accessory packs that we're sure will make similar methods of extortion, such as the Oblivion "horse armor" incident, seem positively generous in comparison.
Mattel's IM-Me offers up lame-o messaging, guards against predators
Brand new toys sure have been popping up everywhere of late, and now Mattel's hitting us up with another gizmo being showcased at the International Toy Fair. Presumably designed to latch onto the hard-earned dollars of paranoid mums who watch entirely too many of those "internet predator" spots, the Girl Tech IM-Me is a very restrictive wireless instant messaging system that relies on parental okays in order to operate. Aside from only allowing texts to be sent and received from parent-approved usernames, the gal can only use her purple and pink IM machine within range (read: in the house) of the USB dongle, which must be plugged into an internet connected PC. So while we still prefer PictoChat, we imagine this $64.99 device will sell like hotcakes when it lands this summer -- only to never be used by any halfway sane (and understandably rebellious) teenage daughter.[Via Gadgets-Weblog]
Smart Cycle from Fisher-Price corrupts our youth, must be stopped
Alright Mattel, we see what you're trying to do here, and we don't like it one bit. Sure, cram a few "edutainment" titles down kids throats now and then, maybe even sneak some learning into an innocuous-seeming video game, but if you're going to make children go through all the trouble of freakin' exercise to obtain your sinister educational wares, we say you've gone too far. The new $100 Fisher-Price Smart Cycle, which we briefly mentioned other the day, plugs directly into a television and allows its unwitting pupils to hop aboard the bike, fire away at the pedals, and attempt to steer into items on screen such as letters or numbers in an arcade-style racing game. Mattel even trotted out Richard Simmons to show off the wares and encourage the children who were demonstrating the device: "There's an M!" Simmons said. "Get it! Get it!" The word on the street is that the Cycle did quite well for Mattel at the Toy Fair, and might even be an Elmo-esque success for them this holiday season, but at least our friend on the right in the picture above seems to be on to their game. It's alright, little man, we're on your side. Peep a press shot of the bike after the break.[Via The Raw Feed]
Mattel at the International Toy Fair
Have no fear, worried parent, Mattel knows what's best for your kid. Riding high after a holiday season with T.M.X. Elmo and Barbie at the top of the most wanted list, Mattel is unveiling an incredible amount of toys at the American International Toy Fair 2007 in New York. Quite a few of those happen to be technology infused, which is only natural as your children attempt to keep up with the lil' Joneses. Notables include the Chat Divas Barbie Doll, which can plug into your iPod, bob to the music and talk on her fake cellphone; Pixel Chix Roomies, a sort of MTV's "The Real World" interactive game for dolls; Hot Wheels Maniacs vehicles with "a hilarious animated driver" stuck in an LCD windshield; Funkeys collectibles which unlock portions of a computer game which allows you earn coins and decorate your "crib" for friends to see; Easy Link Internet Launchpad, which plugs into your PC for internet and provides a safe and simple browsing experience for the kiddies; T.M.X. friends, with Ernie and Cookie Monster versions to keep Elmo company in the asylum; I Can Play Guitar System, a Guitar Hero-ish system designed to teach kids the guitar, not just make them think they can melt faces; and a Digital Arts & Crafts Studio which includes stylus for drawing on the computer. Other creations by Mattel include some Wii-esque one-off games designed to get your kids moving: Play TV MLB Baseball, Play TV Football 2, and the Smart Cycle stationary bike that lets pedal and steer through video games while burning those carbs.
Hands-on with Mattel's kiddie lineup
Mattel's booth had all sorts of goodies for the children and the childish, including their Kid-Tough FP3 Player, Hyper Scan console, Pixel Chix doodads, and Kid-Tough digital camera. The Hyper Scan console is an unabashed bid for the Pokemon set, mixing cheap 32-bit gaming CD-ROMs with RFID-based extortion collectable cards that extend the game functionality. The rest we've seen, but it all seemed to work as advertised. Peter was sort of digging on the FP3 player, but unfortunately Rhapsody sync is a no-go. Better luck next time, eh? To peep the rest of the pics, well, you know the drill: keep reading.
