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Mattel goes all in on AR for 2013
At last year's Toy Fair, Mattel was all about Apptivity. The line of figures that interact with an iPad didn't exactly revolutionize the industry. But, the company isn't giving up on the concept. In 2013 it's evolving and moving from action figures that you drag across a screen, to much more interactive augmented reality concepts. Rather than simply slapping a capacitive pad on the bottom of a toy, this next-gen version focuses first on delivering a solid analog experience, then enhances it by actually using the considerable computing power made available by the iPad. To give the new series the best chance possible at succeeding, three of the biggest brands in the Mattel stable will be first to make the jump: Barbie, Disney and Hot Wheels. So what does 2013 hold for the venerable toy maker? Head on after the break to find out.
Mattel casts NASA Curiosity rover die with new Hot Wheels toy
After NASA's Curiousity attempts its tension-fraught landing on August 5th, you'll be able to get one yourself in the form of this Hot Wheels die-cast model. The 1:64 scale buggy will reproduce the gutsy rover's nuclear motor, drill, cameras and laser, while being a galaxy away from the $2.5 billion price tag, at a mere $1.09 or so. The real six-wheeled deal will need to hit all its marks perfectly when it attempts to land in a few days, with a complex sequence involving an atmospheric entry, parachute deployment, retro rocket firing and final crane-style drop. So, if you do end up with the toy version, hopefully it'll be a good souvenir of a Spirit-like success -- and not some other unmentionable Mars excursions.
Project Unity stuffs 20 classic consoles into one: if you can't play it, it's probably too new (video)
Most gamer who want to play with more than one or two vintage console platforms often turn to software-based emulators that may or may not be above-board. How about stuffing all of the authentic hardware into one controller and one base unit? Modders at Bacteria's forums have developed Project Unity, an attempt to natively address 20 consoles across 17 actual platforms folded into a single device. The gamepad, arguably the centerpiece, includes two each of analog sticks and directional pads, along with multiple shoulder buttons and a central button grid that can either be used to steer an Intellivision or fill in for otherwise missing controls. Stuffing the unique controller hardware into one gamepad obviously presents problems with board sizes and the laws of physics, so much of the relevant circuitry sits in modified NES cartridges. Our only dismays are the lack of original Xbox support and the slightly imposing challenge of aggregating and modifying that much classic gaming componentry in one place -- if you're more concerned about convenience in your retro gaming than preserving the original feel of that Sega Master System or SNK NeoGeo, though, you've just found Utopia.
Switched On: Tablets are toys. No, really.
Each week Ross Rubin contributes Switched On, a column about consumer technology. Ever since the tablet market exploded, we've seen a wide range of designs find both success and failure. But most of the tablets on the market have something in common: they are primarily designed for adults or at least children old enough to be responsible for a fragile device. Particularly for the popular iPad, we have seen a number of specialized cases design to protect the tablet for use with young ones. But a small cadre of tablets aimed specifically at kids -- including preschoolers -- begs several questions. Are tablets good tools for kids? Is there value in optimizing them for kids? And if so, how should they be optimized?
Mattel's hoverboard keeps McFly planted on terra firma, away from water
There's no need to worry: your eyes aren't deceiving you, and the year most certainly isn't 2015. Still, that isn't stopping Mattel from teasing the iconic hoverboard at the New York Toy Fair. First made famous by Marty McFly in Back to the Future Part II, the product became something of Hollywood lore when the movie's director, Robert Zemeckis, insisted the contraption was real. While the claim later proved to be a prank, the desire for a genuine hoverboard has lived on. Now, following in the footsteps of McFly's MAG shoes from Nike, Mattel suggests it'll begin accepting preorders for the hoverboard replica next month. While the toy doesn't actually fly (but rather glides), it's said to emit a whooshing sound so that riders can pretend they're surfing through the air. Should Mattel solicit enough interest, the product will ship by year's end -- otherwise the company will merely scrap the idea and return to churning out Barbies.
Cut the Rope inks toy deal, getting 'Bath Time' content update soon
Cut the Rope will transcend the virtual world inside of your techno-gizmo for that of the real. Several new partnerships will ensure Cut the Rope-branded products are in your local brick-and-mortar soon.A new board game that mimics the gameplay of the app will launch from Mattel, along with digitally enhanced toys that interact with your device. An example given details an OmNom toy interacting with an iPad to unlock a special Cut the Rope app. Jakk's Pacific will produce a plug-and-play game console for your TV. It will come with a special controller to play Cut the Rope on your TV.Finally, there will also be a new update for Cut the Rope: Experiments that introduces a new character and new physics, and adds water-based puzzles into the mix. No word on when the update will launch as of right now -- ZeptoLabs is waiting on Apple approval right now for Bath Time.
Mattel Apptivity hands-on (video)
Mattel thinks it has the secret to succeeding where so many others have failed in bridging that divide between the virtual and the physical -- and it might be right. While plenty of other toy companies have tried pairing hunks of plastic with apps in the past, Mattel has gone the extra mile, incorporating its recognizable brands and partnering with top tier developers. Later this year the company will launch Apptivity, a line of toys made from conductive plastic that interact with iPad games -- some which you're already quite familiar with, like Cut the Rope, Fruit Ninja and, of course, Angry Birds. The games will get an update when the toys hit the market with new features and play modes specifically designed to utilize the physical pieces. Other brands, including WWE, Batman and Hot Wheels will also be part of the first batch of toys designed to be played with on your iPad screen.None of the apps or the toys themselves were quite ready for prime time yet, but Hot Wheels, WWE, Fruit Ninja and Cut the Rope were all at least playable. The Apptivity mode in Cut the Rope and Fruit Ninja are pretty intuitive, but it took a bit of practice to get the hang of Hot Wheels. We had trouble finding the sweet spot on the screen that kept our car speeding along while leaving room to see upcoming obstacles. The line of toys will launch exclusively in Apple Stores in May with Hot Wheels (which will cost $20), followed by the rest in July. Check out the gallery below and the video after the break for a few more impressions.Edgar Alvarez contributed to this report.
Barbie gets a camera implant to snap photos in style, we go hands-on
Speechless? We can't blame you and, although this fashionable shooter might not be up your alley, we're willing to bet your kids -- or any other young member of the fam -- would snatch her up in a heartbeat. Dubbed Barbie Photo Fashion, she might not be too computer savvy or a filmmaker, but this stylish doll's got traits of her own to flaunt. Photo Barbie's carrying a 5-megapixel camera between her shoulder blades and a thumb-size LCD in her synthetic guts. She's got 15 built-in effects to give your pics a little sweet spice too. Speaking of, the $50 Barbie holds up to 100 shots and is powered by a rechargeable battery that should give you enough juice to get through a few sessions. When it's time to charge up or unload your images, just jack into her tramp stamp mini USB port. Barbie was kind enough to join our photoshoot, so hit up the gallery below to check out the rest of the shots. Terrence O'Brien contributed to this report.
Master Moves Mickey hands-on: challenges Bieber and TOSY to dance-off (video)
Beethoven's Fifth or Michelangelo's Pietà it's not but, while Master Moves Mickey can't stand as a cornerstone of civilization, it can certainly throw down on the dance floor. The b-boy bot has a speaker hidden under its garb that kicks out the jams while this mechanical mouse break dances its little Disney trademarked heart out. He's got 15 different signature moves, carefully choreographed to eight different built-in tunes and loads of personality thanks to a collection of self-depreciating one-liners ready in case he loses his balance. And all this legendary performer needs to keep earning his urban cred is a six AA batteries, oh, and your money -- $70 of it to be specific. Master Moves Mickey should be hitting shelves in August. Check out the video after the break.Edgar Alvarez contributed to this report.
Hot Wheels RC iNitro Speeders hands-on (video)
iPhone-controlled RC vehicles are a dime a dozen these days. But, ones as tiny as a standard Hot Wheels car? Those are little more rare. In fact, we only know of one such product -- iNitro Speeders from Mattel. The radio-controlled Hot Wheels racers won't hit 100MPH, but it also won't decimate your bank account. The itty-bitty Mustang GT we tried out is, after all, just a toy -- and not the kind that bored rich men buy themselves. It's plastic, relatively cheap ($33) and designed to work with every kid's favorite touchscreen device, the iPhone. So, how is one of the premiere brands of die cast cars keeping up in the smartphone age? Keep reading after the break to find out.
Hot Wheels Video Racer has a VGA camera under its hood, confirms that kids have it all
Damn kids these days and their cool tech toys! We know we sound cranky, jealous, and old, but how are we supposed to react to Mattel's new Hot Wheels Video Racer? Yep, just as the headline reveals, everybody's favorite matchbox car is now home to a VGA video camera that can capture 30 to 60 frames per second and a .95-inch LCD that allows you to play back that recorded footage right on the belly of the tiny vehicle. While a short clip of the Video Racer flying off a self-made jump may be pretty awesome, Mattel will also include protective cases so those wild and crazy kids can mount the cam to a skateboard or helmet. Disappointingly, the small car only houses 512MB of storage, which can only hold 12 minutes of video, but at $60, Mattel also includes a rubberized mini USB to USB cord for connecting the cam to a Mac or PC and child-friendly editing software. The Video Racer won't actually peel out until the fall, but we managed to take a few shots of the little thing this week and nab some video of it while at CES. Hit the break for that video and start saving that allowance! %Gallery-114785%
Mattel's Mindflex Duel in the works, allows true test of wills
Disguised as a mere toy, the original Mindflex is actually a kind of limited telekinesis simulator in that it allows you to control the up and down movements of a ball suspended in air by, well, flexing your brain. With the release of the Mindflex Duel, you can now test your telekinetic prowess against that of your closest friends. That's right, Mattel's latest offering allows you to play what amounts to tug-of-war (with a tiny foam ball) using only the power of your mind. The Duel also lets people play cooperatively, but that doesn't sound like nearly as much fun as hooking this to a stim unit for a little friendly competition and some elevated stakes for the loser. We're not sure why, but the mind games won't start until August, though the device is currently available for pre-order on Amazon for $99.99.
Angry Birds board game coming this May from Mattel
Here's one of CES 2011's less technical, but most awesome, revelations: Mattel is working on a board game adaptation of Rovio's mobile hit, Angry Birds. The game looks like a pretty authentic recreation of its source material; players draw "Mission Cards" depicting structures of bricks and pigs, which they then build using plastic models included in the game. Oh, and then they shoot birds at those structures using a tiny slingshot. That part is pretty integral to the whole experience, apparently. The game will cost $14.99 when it launches worldwide this May. Even if you don't want the board game, $14.99 is a perfectly reasonable price for a tiny catapult. Just think of all the tiny things you can terrorize with a catapult of that size!
THQ and Mattel enter game deal, includes Masters of the Universe rights
THQ will target kids with a new multi-year, multiplatform "alliance" with Mattel -- that's for sure. What we're not so sure about is whether those targets are intended to be kids of the 80s or their kids of today. A news announcement reads like a who's who of garage-sale name drops: Barbie, Hot Wheels, Fisher-Price, Rock 'Em Sock 'Em Robots, Masters of the Universe, and even Polly Pocket (who's apparently still going strong these days). While the deal with Mattel encompasses games that could appear on any platform imaginable, THQ did specifically note the potential in re-introducing the toy maker's brands through the uDraw GameTablet for Wii. "As we have shown with the combination of uDraw and Pictionary, there is enormous potential for the strategic relationship between THQ and Mattel," said Martin Good, executive veep of THQ's Kids, Family and Casual Games division. The brilliant part about all this is that when you hand over THQ's Tablet and a copy of the He-Man: By the Power of Grayscale drawing game to the GameStop clerk, you simply say, "It's for my kid" -- and he sort of has to believe you. [Image source: Madman Entertainment; credit: Mattel]
Engadget giveaway: win a Computer Engineer Barbie!
You probably already know this, but here at Engadget, we love our readers. And, whenever we get the chance, we love to give a little back. Today, we're happy to have a brand new Computer Engineer Barbie to offer up to one random, lucky commenter. This Barbie has a new career and a new attitude to match it, and we think she's pretty cool. All you'll need to do to win her is to leave a comment below -- after reading the rules, of course. Thanks to Mattel for providing us with the doll. The rules: Leave a comment below. Any comment will do. You may only enter this specific giveaway once. If you enter this giveaway more than once you'll be automatically disqualified, etc. (Yes, we have robots that thoroughly check to ensure fairness.) If you enter more than once, only activate one comment. This is pretty self explanatory. Just be careful and you'll be fine. Contest is open to all residents of the 50 States, the District of Columbia, and Canada (excluding Quebec), 18 or older! Sorry, we don't make this rule (we hate excluding anyone), so be mad at our lawyers and contest laws if you have to be mad. Winners will be chosen randomly. Four winners will receive one Computer Engineer Barbie. If you are chosen, you will be notified by email. Winners must respond within three days of the end of the contest. If you do not respond within that period, another winner will be chosen. Entries can be submitted until Wednesday, December 22, 2010, at 11:59PM ET. Good luck! Full rules can be found here.
Mattel Puppy Tweets review
Though Twitter has become a greater professional tool than we'd imagine anyone ever intended it's still hard to take the service too seriously. We like silly twitterers, whether they be offering pretend writing advice, charting the reclusive tendencies of Hollywood's leading men, or just threatening to force choke any troll who gets in their way. Wouldn't it be fun if your pooch could get in on those antics? No, as it turns out, it isn't that fun at all. %Gallery-109426%
Computer Engineer Barbie now available, and her phone has been upgraded since we last saw her
We were fairly impressed with Computer Engineer Barbie's Linux laptop and cellphone when we last saw her at the Toy Fair in New York City. Well, the doll is available now, and her gear has gotten an upgrade for the retail version. The pink laptop now boasts some kind of custom Barbie operating system, and yes, she seems to be sporting an iPhone these days. We assume this is a tie in with Mattel's Barbie 'I Can Be' iPhone app, but we also remember from our childhood that Barbie is an intense tech geek who always has to have the latest gear, so we can't say that we're surprised. Computer Engineer Barbie is available now for $12.99. A shot of the first Computer Engineer Barbie we met is after the break.
Qualcomm launches augmented reality SDK in beta form, ready to rock your Android devices
By now you would've come across at least a handful of inspiring augmented reality apps (with a few exceptions, perhaps), and if you fancy having a go at coding one yourself, Qualcomm may be able to assist. Today, the giant chip maker is pushing out a beta release of its Android AR SDK, which has produced interesting demos like the digital photo frame concept showcased in London last month, as well as the Rock 'Em Sock 'Em Robots game pictured above. In fact, Mattel's so confident with the latter app that it's planning on commercializing it, so who knows -- you could be the next Peter Molyneux of the AR scene, or at least a winner of up to $125,000 from Qualcomm's AR Developer Challenge. More details in the press release after the break.
Apples In Stereo man controls his Moog... with his mind! (and you can too)
We thought that our homemade Theremin was difficult to control, but this one is in a different league altogether! The, ahem, brainchild of Apples In Stereo's Robert Schneider, the Teletron takes a Mattel Mindflex game and uses it as a control voltage source for... well, any piece of musical equipment that has a CV input. In the video below, the musician / producer plugs it into a Moog analog synth and increases / decreases the pitch solely with his mind. At least the thing doesn't give you an electric shock when you hit the wrong note! But enough jabberjaw out of us -- see / hear it in action (and get some instructions, if you'd like to build your own) after the break.
Qualcomm demos augmented reality and peer-to-peer tech, tries to punch cellular gaming's block off (video)
It's just a tablecloth and a piece of paper, until you pull out a Nexus One, at which point it magically becomes an arena where toy robots fire off punches. Augmented reality isn't anything new, of course, but Qualcomm seems determined to bring it to cell phones in a big way -- launching an AR game studio, sponsoring a $200,000 developer challenge, and announcing a free software development kit (which will see open beta this fall) all on the same day. The company partnered with Mattel to build the Rock 'Em Sock 'Em Robots proof-of-concept you see above using that very SDK, and you'll find a hilarious video of grown men pretending to have the time of their lives with it right after the break. However, augmented reality is only half of Qualcomm's mobile gaming plan -- a rep told Pocket-lint games like Rock 'Em Sock 'Em Robots are only financially viable if they can work across platforms. To that end, the company also demonstrated a simple three-player peer-to-peer title, but with -- get this -- a Nexus One (over Bluetooth), a Nokia N900 (over WiFi) and a Dell Latitude laptop all playing the same synchronous game. To commemorate this mishmash of awesome, the company funded another video; listen to an individual with a ludicrously bad accent give you the play-by-play after the break. Oh, and find some press releases, too.
