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Facebook's last logo update came in 2005, but this year, the folks in Menlo Park felt it was time for a change. While the iconic white "f" and blue square will remain, places where the full name is used will see this new wordmark. Working with Eric Olson of Process Type Foundry, Facebook's in-hous...

July 1st 2015 at 12:24pm 0 Comments
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Over a year after the acquisition was first announced, Microsoft is officially replacing the Nokia Lumia brand. In a blog post today, the software giant revealed its upcoming smartphones will now be known as Microsoft Lumia. The new Microsoft branding will appear on future phones from the company,...

October 24th 2014 at 4:00am 0 Comments
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We've been wondering how Microsoft would coordinate Nokia and Lumia branding after purchasing the Finnish phone maker's handset business earlier this year. Well, according to an internal document obtained by GeekOnGadgets, we'll see changes take place soon. For starters, Nokia will be dropped from...

September 10th 2014 at 4:14pm 0 Comments
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Like many developers, Instagram defends itself against clone apps and other clear abuses of its image. However, the photo-focused social network is now cracking down on subtler variations of its branding. The company has updated its brand guidelines to forbid Instagram-compatible services from inc...

August 20th 2013 at 7:33pm 0 Comments
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One of the unusual perks of being a game journalist is that you acquire a set of branded and unique USB flash drives. Aside from the pictured Final Fantasy XIV drive (which is far and away the strangest flash drive I've ever seen), I also have a World of Tanks die-cast USB drive that I'm quite fo...

February 19th 2013 at 8:00am 0 Comments
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Chronicling the last months of City of Heroes has been a strange ride. A sad one, certainly, and that's part of it, but it's also just been strange in certain ways, such as how every single column on the subject -- and I do mean every single one -- has garnered at least one person acting shocked...

November 14th 2012 at 4:00pm 0 Comments
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Brand consultancy firm Interbrand conducts a survey of the "Best Global Brands," and this year Apple is in the number two spot, second only to Coca-Cola. That's a big leap from Apple's eight-place finish in 2011. In this most recent survey, Apple jumped ahead of Intel, McDonald's, GE, Google, Mi...

October 4th 2012 at 9:15am 0 Comments
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Each week Joshua Fruhlinger contributes This is the Modem World, a column dedicated to exploring the culture of consumer technology. I think I figured out why we love to argue about technology. It came to me via the wisdom of my mom, not surprisingly. It started last Sunday, when I was at her hous...

September 19th 2012 at 6:00pm 0 Comments