What happens when you launch a 7-pound (3.2-kg) PS3 Slim into a 46-inch Bravia KDL46X 3100 LCD at 50 miles per hour (80 km/hr)? A video destined to go viral with internet stardom, that's what. Exactly the thing Sony Australia is looking for with a new ad campaign touting its buy a Bravia get a PS3 for free. Awesome, and after the break.

Why wait 'til October to get a peek at Sony's BRAVIA Internet features come to Blu-ray on the BDP-N460? Check them out right now in the following gallery, we got a good look at the future on the CEDIA show floor, though whether Sony delivering all new hardware or everyone else's strategy of upgrading existing players for Netflix, Amazon and other forms of streaming is the path to follow remains to be seen. The BDP-N460 should hit for about $250 starting next month.

We know, it's easy to be distracted by the sexy, slim BRAVIA LCD HDTV in front of you, but refocus your eyes for a moment on that unassuming box to the lower right. Given a distinct lack of (read: none) media inputs on the screen itself, that little devices is where all your HDMI, coax and other video sources will be going. With it's $5,000 pricetag the ability to hide DVR's, game consoles and whatever else well away from the television itself is a major selling point so feel free to peruse these pictures (no iPhone comparisons, we promise) and get familiar before this set hits shelves in October.

Proudly rocking the XBR10 nameplate, this is the latest Sony BRAVIA (peep the video from its Japanese launch), though the potential to be greatest is up for debate. These 52- and 42-inch models skip over the company's well received (but expensive) Triluminos LED technology for cheaper edge lit LEDs like Samsung. Sony is taking advantage of the tech's slim frames to include wireless HD streaming -- you'll be plugging set-top boxes, game consoles and other video sources into a separate media box, plugging in anything other than AC would ruin the style. Still, it's hard to see many people deciding that wireless HD, Internet powered TV Guide, BRAVIA Engine 3 processing, Motionflow 240Hz, video streaming from Amazon, YouTube and Netflix and Sony's version of Yahoo! Widgets is enough to overcome a serious case of sticker shock. The KDL-52XBR10 and KDL-46XBR10 arrive in October with $5,000 and $4,500 MSRPs, respectively; over a thousand bucks north of comparable, wireless-less Samsung models featuring the same backlighting tech. That Sony brand and experience worth the difference to you?

Sony's packed in a plethora of buzz-worthy tech into its ZX5 series of Bravia LCDs -- thin panels, edge-mounted LED backlighting, 240-Hz Motion Flow, and wireless connection between the media receiver section and the glass. The new 46- and 52-inch versions have got the styling portion of the competition aced, but we're still smarting over the move away from local-dimming Triluminos LEDs. As for the Motion Flow, we'll have to wait and see for ourselves if 240-Hertz is going to be the magic number to win us over. But then again, we're greedy like that; but there's something drool-inspiring about a 52-inch LCD that gets 1080p video wirelessly sent to its 16.6-mm thin frame. Somehow, we don't think our response will be different when these beauties are released to Japan in November. Video after the break.

As it turns out, yesterday's report was spot-on. Sony today announced that it is bringing the experience of looking absolutely ridiculous in 3D glasses home to the living room. The initiative is "starting in 2010" and will expand through BRAVIA LCD HDTVs, VAIO machines, PlayStation 3, and Blu-ray discs... and not in the press release, but we clearly see a CyberShot digital camera in the promotional video (look out, Fujifilm). It's hard to say from the wording if all the listed product lines will go 3D next year, but from what we gather there'll at least be BRAVIA sets in time for that Christmas. Curious see the zaniest video this side of the second dimension? Well, we don't have that, but you can giggle your way through Sony's promo after the break.

The Financial Times has it on good word what the major unveil in Sony chief Sir Howard Stringer's keynote tomorrow at IFA 2009 will, so much so that it's quoting him with phrases he hasn't even said yet. According to the report, the company is making a huge push into the third dimension, with 3D BRAVIA HDTVs hitting the retail channels by the end of 2010. Also on the menu is 3D-compatible PlayStation 3 titles (which we've kind of heard before), VAIO laptops, and Blu-ray movies, but it's unclear from the article if they shares the same 2010 timeline. Polarized glasses will be required for use, but hey, just consider it a fashion statement. We're now very anxious to see how close Sir Stringer sticks to this purported script for tomorrow's big event.

Hardly a surprise, but Sony got on stage today at GamesCom and confirmed what we've all known deep down in our hearts: the new, slimmer PS3 is really real. It'll be out in the first week of September (September 1 in North America and Europe, September 3 for Japan), and will retail for $300 (or 300 Euro, or 29,980 Yen). It's smaller and lighter, has a 120GB HDD, and packs "all the same features" of the regular PS3 while consuming 34 percent less power and taking up 32 percent less space. Existing PS3 SKUs have their prices dropped a hundie apiece tomorrow in anticipation, so be sure to grab a space heater while you've still got a shot -- though we're not sure why you'd pay $300 for an 80GB PS3 when you can wait a couple weeks and get 120GB in a cuter package. A couple pics of the unveil are after the break.

The new 3.0 firmware will be released concurrently with the PS3 slim, which should provide a breath of fresh air for existing machines. Other new features of the PS3 slim include BRAVIA Sync, which allows you to control the PS3 XMB over HDMI through your BRAVIA TV remote, and System Standby to shut off the PS3 when the BRAVIA TV is off. Sony also claims this new machine will run more quietly than existing PS3 systems, which is good news for people who like to watch movies or have conversations in the general vicinity of their game console. There's also a Vertical Stand, which will retail for $24. Not so awesome is Sony's removal of the Install Other OS feature... farewell, Linux. We hardly knew thee.

Update: We've got press shots! Check 'em all in the gallery below, and be sure to pore over that to-scale comparo pic up top. There's one from above as well, which reveals that the new model is actual "deeper" than the PS3 fat.

Update 2: Video! Our main man Jack Tretton talks up and shows off his spanking new slim PS3 after the break. We've also got a full rundown of the specs for your perusal, and added some new information above.

It's with mixed emotions that we present to you Netflix's latest partnership with Sony, which is awesome, but could be so (so!) much more. Today, the world's leading online movie rental service inked a deal that'll bring instant Netflix streaming to Sony BRAVIA Internet Video-capable HDTVs this fall along with older BRAVIA models that are compatible with Sony's BRAVIA Internet video link module. Sadly, the PlayStation 3 is glaringly absent in the announcement, which is a golden opportunity missed in our humble estimation. Ah well, at least there's PlayOn, right? Full release is after the break.

It's been a long time coming, but television manufacturers have finally wised up to the ways of the Internet and the realities of modern content sourcing and distribution. Case in point, Sony, with its XBR9 and Z-series televisions with built-in Ethernet jack for accessing internet media and informational widgets based on the Yahoo platform. The cats over at SonyConvergineer have put together a few introductory videos (embedded after the break) showing-off Sony's connected capabilities on a production set using Sony's Xross Media Bar UI and Bravia remote control. Right, XMB, thus making the user experience on these Bravias consistent with Sony's PS3 and PSP gaming consoles and select VAIO laptops. A unified-UI trend noticed by Samsung and others that helps promote a consistent user experience across devices. About time, eh?

And the hits just keep on comin'. Shortly after Sony introduced its connected BRAVIA W-Series to the world, in flies yet another trio: the Z5500 line. Arriving in 40-inch, 46-inch and 52-inch models, the set boasts Motionflow 200Hz technology, DLNA certification, the outfit's BRAVIA Engine 3, its own 'draw the LINE' design concept, a 1080p panel and a CI Plus interface, which only those parked overseas will truly understand. Furthermore, there's an integrated MPEG-4/AVC HD tuner, BRAVIA Sync (HDMI-CEC), an auto shut-off function, a dedicated 'Energy Saving Switch' and -- for the first time -- AppliCast. If you're curious, the latter feature enables users to access a range of online services (RSS feeds and all sorts of other widgets) via the built-in Ethernet jack. Sony didn't bother to share a price, release date or any hope of a US debut, but we'll be keeping our eyes peeled.

[Via TrustedReviews]

Tthe new HDTVs from CES 2009 are almost upon us, with new Samsungs and a few Sony BRAVIAs popping up on Best Buy's website with the pricetags and shipping dates we've been waiting for. Samsung's 55-inch Internet@TV widget enabled, LED-backlit 7100 model has a pricetag of $3,799, although we couldn't get any indication when to expect one in our neck of the woods. The 46-inch 6000 series model checks in at $2,799 and is due in early April, with assorted sizes falling in from there, including selections from the older CCFL backlit 6 series line. Checking for a Sony V-Series BRAVIA or the 32-inch XBR9? They're up as well, with a $2,399 pricetag on the 52-inch KDL-52V5100 due in stores March 22, although the Internet enabled sets are nowhere to be found. Take another look at our video of widgets in action before deciding, if the benefits of LED backlighting are cause to upgrade this spring are you ready to chip in $200 extra (the price difference between Samsung's Yahoo! widget packing 7000 series and old school Infolink RSS 6000 series models) to Twitter on your TV?

[Thanks, Deen & Best Buy Employee]

While these three weren't quite ready for CES, they're still being debuted in Las Vegas alongside Sony's new Blu-ray devices. The W-Series, as with the recently announced BRAVIA Z5100 and XBR9 models, is fully equipped with an Ethernet jack and a Yahoo!-powered widgets engine. Consumers who bite on the 52-inch KDL-52W5100, 46-inch KDL-46W5100 or 40-inch KDL-40W5100 can expect easy access to Amazon Video on Demand, YouTube, Sony Pictures content, etc. The new family also includes Sony's Motionflow 120Hz technology, DLNA compatibility, a USB port for loading up external media, BRAVIA Sync (HDMI-CEC), four HDMI inputs and the Xross Media Bar (XMB) interface. As expected, each one sports a 1080p panel, and while pricing details are still sorely missing, the trifecta should hit retailers later this Spring. Full release is after the break.

If the trouble of typing in a credit card number was the thing keeping you from renting acTVila video on-demand movies in Japan, Sony's fixed that right up by including FeliCa reading capability in the remote for its latest BRAVIA LCDs. No longer tied to an ugly outboard box, now you need only to press your credit card, cellphone or other RFID enabled device against the remote to authorize payment. The Japanese edition W5 and F5 line of LCDs mostly feature 240Hz MotionFlow and the latest BRAVIA Engine 3 display processing, and top out around ¥450,000 ($4,614) for a 52-inch. Check out video of the RFID remote on Akihabara News or embedded after the break and imagine living in a Blade Runner-type world of the future where overpriced rentals downloaded via fiber directly onto an HDTV screen are billed to whatever card desired with a mere flick of the wrist, as opposed to overpriced, overcompressed rentals that shamefully expand ones cable bill each month.

[Via Akihabara News & AV Watch]

Far be it for us to judge the decisions of a huge corporation and its ad campaign, but Sony announcing a new line of BRAVIA HDTVs while the vast majority of the consumer electronics industry is intently focused on cellphones in Barcelona seems a bit peculiar. For those who need a break from MWC 2009 shenanigans, we've got 19 new hi-def havens here, spanning 6 different models: WE5, W5500, E5500, E5300, V5500, and S5500. Boasted features include BRAVIA Engine 3 with 100Hz Motionflow and Image Blur Reduction for smoother images, a widget-rich on-screen AppliCast that gives you basic internet-on-TV functionality, DLNA for streaming media from a computer, and Sony's Xross Media Bar (XMB). Not every model here boasts all the new technology -- you'll have to invest in the V5500 (pictured, background) for the full experience. Sony boasts its 2009 LCD lineup is its "greenest ever," with most models carrying the "EU Flower" eco-friendly label from the European Commission, and not to worry, even some of the most coveted sets here carry the green mark. Hit up the read link for full specs.