We played around with the home version of the ButtKicker rumpwoofer at CES back in January, but this weekend the NHRA is going to test out the other part of the signal chain: driver Jeg Coughlin Jr. will have a special Bluetooth vibration sensor installed in his car that will eventually allow the home viewer to feel like they're riding shotgun while planted firmly on the couch. NASA is already using ButtKicker tech as part of the Shuttle launch experience ride at the Kennedy Space Center, so it's clearly capable of doing the job, and the plan is to eventually sell subscriptions to the ButtKicker feed as an add-on to NHRA and NASCAR races. That should make weekend afternoons a lot more, uh, vibratey -- but we're not going to be happy until our couch is pummeling us during NFL games with full-speed tackles.

Oh sure, Americans are adamantly against texting while driving (in theory), but that's not stopping those mischievous Gen Y-ers from getting their SMS on while behind the wheel. According to a new survey of 1,200 people conducted by Nationwide Mutual Insurance (we know, we know), a third of the Gen Y-ers admitted to "always multitasking while driving," and while the "always" bit does indeed frighten us a tad, the real juice was in the next statistic: 37-percent said they sent text messages while driving. Before you start belaboring the imprudent youth, think long and hard about your own in-car cellphone usage -- remember that time you just had to reply "y w pep plz" in order to salvage your friend's pizza order? Tsk tsk.

[Via About]

We really couldn't care less about who wins this race or that race on the NASCAR circuit, and yet we've been unable to take our eyes off of the stock car giant's ongoing legal battle with AT&T, which has just entered a new and more contentious phase this week. You'll recall that in an effort to protect Nextel's exclusive 10-year sponsorship, NASCAR officials attempted to prohibit the "new" AT&T from rebranding Jeff Burton's Cingular car -- an attempt that was thwarted in a US District Court last month. Well apparently Brian France and friends aren't too fond of watching Burton race around the track with his shiny new paint job, and have just filed a $100 million countersuit in Atlanta, citing "breach of contract, fraud and misrepresentation, and conspiracy to aid and abet wrongful interference with Nextel." What's more, NASCAR is seeking the right to completely ban any non-Nextel telecommunications sponsors from the sport starting in 2008, which would allow it to give both AT&T and Alltel the boot. Ah, courtroom drama: the true sport of kings.

Even diehard fans of gas guzzling motorcars making entirely too many left turns in succession know that its about more than just the racing, and AT&T is apparently fairly hot and bothered that its mega marketing bucks aren't resulting in a new paint job. The #31 car, which owned by Richard Childress Racing and driven by Jeff Burton, has been sponsored by Cingular for about six years, but as we all know, AT&T (and its blue sphere) are calling the shots now. Unfortunately, Nextel (you know, the folks who sponsor NASCAR) has been less than snappy in addressing the change in logos, and now AT&T is dropping a lawsuit on NASCAR in an attempt to hasten the change. Typically, we would seriously question the sanity of a driver refusing to abide by the wishes of its primary source of funding, but when you're cruising in second place (and a good bit of winnings), you roll however you please.

Oh, you know you want one. That slab of rugged yellow and blackness, complete with chunky antenna and oversized keys has been calling your name ever since you spotted it for rent last year. Well, after last season's successful run of FanView rentals, Nascar and Nextel are selling the handheld race-day scanner outright for $370 online or $415 trackside, though you'll still need to fork over $10 for a race-weekend activation whenever you want to actually use it to keep track of those big, hairy, American winning machines. Features still include live video and audio from the race, along with real-time data and stats, and audio replay for catching those little "that just happened" moments. You also can peep in-car cameras from up to seven drivers, or just stick it in the bed of your truck to improve traction. Rentals are still available for $50 a day and $70 per weekend.

If pimping out your Roomba to sing, dance, or flash doesn't really interest you, or you'd simply feel more comfortable still holding the reins of your trusty vacuum cleaner, Track Vac's NASCAR-inspired vacuum is just the thing. Officially licensed and laced with decals, this RF-controlled device burns out around your hardwoods and carpet to suck up dirt, dust, and small chunks of gravel, and even makes "authentic" start-up and power drain sounds to give you that familiar Sunday afternoon thrill. Sporting five vacuums patterns and a wireless remote to steer it around, the racer even includes its own "Pit Row" when a recharge is in order. Additionally, you can switch the tidying functions off and crank things up in Race mode, which is certainly a surefire way to convince your kids to clean up quickly if they want to frolic. The NASCAR Track Vac is available now for reliving Talladega Nights every time your floor gets a bit trashed for $279.95.

[Via CNET]

Racing fans everywhere will surely appreciate the new "POWER Watch" fan controller from Japanese manufacturer Scythe, which displays all of your PC's vital signs on a large, tachometer-like LCD, and which would perfectly complement your NASCAR-branded desktop from Cisnet. Besides letting you tweak fan speeds and constantly monitor your machine's health, the POWER Watch also includes Powered USB capabilities, a few connectivity ports and a handful of memory card slots, which actually seem to be more of a necessity when you consider how this monster will hog all of your free drive bays.