Latest in Ads

Image credit:

Pepsi posters let you plug in your headphones

Evan Blass
06.07.06
2 Shares
Share
Tweet
Share

Sponsored Links

While the idea of plugging our headphones into the same jack as every Tom, Dick, and Harry on the subway is slightly off-putting, we can't fault Pepsi for their innovative new advertising campaign that encourages passers-by to listen to short song snippets from publicly-situated multimedia displays. Close to 100 of the interactive posters have been deployed by Canadian advertising firm BBDO around the Toronto and Vancouver areas, allowing you to quickly unplug from your iPod and jack into 30 seconds of tunes that are meant to whet your appetite for owning the entire track. Once you're hooked, you're presumably supposed to go out and buy yourself a bottle of Pepsi, which will contain an exclusive PIN number redeemable on the company's site for that song you liked along with other music-related swag. The most interesting part about this whole campaign, advertising tricks aside,  is the fact that Canadians actually seem willing to expose their digital audio players in public, while we Americans are doing everything we possibly can to keep those precious 'Pods under heavy lockdown.

[Via Sagags]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
2 Shares
Share
Tweet
Share

Popular on Engadget

Google Duplex begins international rollout with a New Zealand pilot

Google Duplex begins international rollout with a New Zealand pilot

View
The Morning After: A final trailer for 'Star Wars: The Rise of Skywalker'

The Morning After: A final trailer for 'Star Wars: The Rise of Skywalker'

View
Todoist 'Foundations' update adds a host of organization features

Todoist 'Foundations' update adds a host of organization features

View
Microsoft's latest VR experiment is a literal walk in the park

Microsoft's latest VR experiment is a literal walk in the park

View
Lilium proves its electric air taxi can fly

Lilium proves its electric air taxi can fly

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr