Cisco said to be buying Pure Digital for around $500 million

Believe us people, popularity pays off. Just ask Pure Digital CEO Jonathan Kaplan, who is reportedly scrambling for ways to spend $80 million of the $500 million Cisco Systems is about to hand over in order to acquire the company. Granted, none of this has been confirmed just yet, but TechCrunch has it that the deal is all but done. Reportedly, Cisco's interested in bringing the firm into its portfolio in order to further push high-bandwidth using services. Obviously, user generated HD video fits pretty perfectly into that agenda. We suspect we'll be hearing more on the subject as the work week begins in earnest, but it sure sounds like Linksys is about to get a new cousin.