Cisco axes Linksys branding

Darren Murph
D. Murph|07.27.07

Sponsored Links

Darren Murph
July 27, 2007 5:43 PM
In this article: brand, branding, cisco, linksys, smb
Cisco axes Linksys branding
Linksys fanboys, if there even are such creatures, best get used to seeing a lot more Cisco and a lot less of their favorite brand, as Cisco CEO John Chambers recently announced at a European roundtable discussion (video after the jump) that Linksys products would now sport the Cisco name. Chambers was quoted as saying that "it would all come, over time, into a Cisco brand," and he also noted that the reason the Linksys name was kept alive was because "it was better known in the US than even Cisco was for the consumer." As the firm "goes globally," he concluded, there would be "little advantage" in keeping it around. Sayonara, dear Linksys.

[Via TheInquirer]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget