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Apple granted patent behind new iTunes extras features

Ben Bowers, @@benbowersgp
January 5, 2011
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Today, Apple was granted a patent covering the ability to sync movie extra features with particular times or locations in videos. This is the same technology Sony is quietly testing now in the iTunes store with The Other Guys, Salt, and Resident Evil: Afterlife in which movie buyers can enter search terms to see scenes in the movie where that term was used. Since the extra features are only available for iTunes content, like iTunes LP, Apple clearly hopes to woo bonus feature-loving consumers to purchase digital copies over Blu-rays or DVDs. Of course if this strategy is going to succeed, you'd think Cupertino would want to expand support for iTunes extras beyond the original Apple TV and the desktop to include the one million second generation Apple TVs sold and three million plus iPhone 4s out there. But hey, what do we know?

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