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HTC's overpriced Desire 310 ready to underwhelm Europe in April

Jamie Rigg, @jmerigg
March 6, 2014
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When the Desire 310 popped up on HTC's Chinese site a few days ago, we wrote it off as a regional product with no international aspirations. Well, we were mistaken, and though there's no word on the low-end handset coming to the US, it's most certainly bound for Europe. HTC didn't invite the Desire 310 to party at MWC, but then again, there's not much to celebrate. The handset bundles a 4.5-inch, 854 x 480 display with a 1.3GHz quad-core MediaTek CPU, a gig of RAM, 4GB of storage (expandable via microSD), a 5MP camera, 2,000mAh battery, 3G connectivity and Android 4.2. It's an incremental improvement over the Desire 300, with a few design tweaks like the omission of soft keys (a recent trend for HTC). We're told in the UK that the Desire 310 will arrive at O2, Vodafone and Carphone Warehouse at the end of April in a selection of hues, and the folks over at GSMinfo.nl note a recommended price of 169 euros for The Netherlands, or around £140 (UK pricing isn't available yet). With the far superior Moto G going for £100 on pay-as-you-go or £130 unlocked in the UK, though, we can only suggest HTC raise the stakes soon if it's serious about betting on lower-end devices.

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