Moto X Play now available in the UK from £279

Outside of the US, Motorola is pushing two strands of its premium Moto X smartphone this year: the Moto X Play and the Moto X Style. And the cheaper of the two, the Moto X Play, is now available to buy from Motorola's UK site from £279. As with the new Moto G and previous Moto X smartphones, you can customise this device with a variety of front, back and accent colours, as well as add engraving and a custom boot-up message. On the hardware side, it comes with a Qualcomm Snapdragon 615 processor, a 5.5-inch 1080p display and 2GB of RAM. For storage, you'll be getting 16GB or 32GB -- the higher capacity option costs £40 extra -- and a microSD slot that supports up to 128GB cards.

It's a distinctly mid-range device sitting somewhere between the new Moto G and top-tier Moto X Style. However, there's one defining feature you should take note of: the battery. With 3,630mAh of power, this phone could well be a stamina champion. As for the Moto X Style? Well, Motorola says it's due to hit the UK in September, which means it should only be a few weeks before its new phone trifecta is complete.