Snapchat's 'lens store' is full of 99-cent selfie filters

Snapchat debuted in-app purchases back in September with the arrival of replays, and now it's offering more ways for you to spice up your selfies. The ephemeral messaging app introduced what it's calling a "lens store" today, a collection of photo flair priced at 99 cents each. Lenses aren't new to Snapchat. In fact, they've been around for a while now. However, in addition to the seven or so free lenses that are available each day, there will be an addition 30 paid options. Once you hand over $1 to secure one, it's yours forever, showing up in the app between the free and paid add-ons.

Currently, the new in-app purchases are available for users in United States, Canada, the UK, Australia, Brazil, Saudi Arabia, and a few other European countries. Don't worry, though, Snapchat says it's looking to expand that availability soon. If you're ready to give it a go, grab the latest update via iTunes or Google Play. In addition to the new lenses, Snapchat is also rolling out "official stories" to let you know which celebrity accounts are verified. You know, in case you're following someone posing as one of the Jenners.

[Image credit: Getty Images]