Latest in Carrera

Image credit:

TAG Heuer's first smartwatch gets a $400 price bump

17 Shares
Share
Tweet
Share
Save

Sponsored Links

Normally, when a company changes its mind about the pricing of a forthcoming gadget, it's to surprise us all with a nice discount. Luxury watch brand TAG Heuer, on the other hand, felt that its first smartwatch, the Carrera Wearable 01, was actually too cheap at $1,400. In an interview with CNBC, CEO Jean-Claude Biver revealed that the timepiece, created with Google and Intel, will now actually retail for $1,800. Biver also let slip that the watch will launch on November 9th at the LVMH building in New York. The executive also feels that $1,800 is a fair price for the unit, since it's only a few hundred bucks more than you'd pay for an Apple Watch Hermés Collection -- produced by a rival luxury goods brand that may, one day, be owned by TAG's parent company.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
17 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Disney is tweeting everything that's coming to Disney+

Disney is tweeting everything that's coming to Disney+

View
Lyft will help you contact ADT if you feel unsafe during a ride

Lyft will help you contact ADT if you feel unsafe during a ride

View
Google Pay will soon work with major public transit cards

Google Pay will soon work with major public transit cards

View
Uniti's quirky three-seater EV costs less than $19,000

Uniti's quirky three-seater EV costs less than $19,000

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr