Latest in Carrera

Image credit:

TAG Heuer's first smartwatch gets a $400 price bump

17 Shares
Share
Tweet
Share

Sponsored Links

Normally, when a company changes its mind about the pricing of a forthcoming gadget, it's to surprise us all with a nice discount. Luxury watch brand TAG Heuer, on the other hand, felt that its first smartwatch, the Carrera Wearable 01, was actually too cheap at $1,400. In an interview with CNBC, CEO Jean-Claude Biver revealed that the timepiece, created with Google and Intel, will now actually retail for $1,800. Biver also let slip that the watch will launch on November 9th at the LVMH building in New York. The executive also feels that $1,800 is a fair price for the unit, since it's only a few hundred bucks more than you'd pay for an Apple Watch Hermés Collection -- produced by a rival luxury goods brand that may, one day, be owned by TAG's parent company.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
17 Shares
Share
Tweet
Share

Popular on Engadget

Google Duplex begins international rollout with a New Zealand pilot

Google Duplex begins international rollout with a New Zealand pilot

View
The Morning After: A final trailer for 'Star Wars: The Rise of Skywalker'

The Morning After: A final trailer for 'Star Wars: The Rise of Skywalker'

View
Todoist 'Foundations' update adds a host of organization features

Todoist 'Foundations' update adds a host of organization features

View
Microsoft's latest VR experiment is a literal walk in the park

Microsoft's latest VR experiment is a literal walk in the park

View
Lilium proves its electric air taxi can fly

Lilium proves its electric air taxi can fly

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr