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GM buys Cruise Automation to develop driverless tech for its cars

The company makes kits that turn Audi cars into driverless vehicles.
Billy Steele
March 11, 2016
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Daniel Acker/Bloomberg via Getty Images

After snatching up what remained of the ridesharing company Sidecar, GM further boosted its self-driving efforts by acquiring Cruise Automation. If that name doesn't sound familiar, the company makes kits that put driverless technology inside Audi S4 or A4 vehicles. That know-how will be used to bring autonomous features to GM's vehicles while Cruise remains based in San Francisco.

"This will significantly accelerate the timeline for bringing autonomous vehicles to market," GM President Dan Ammann explained to Recode. If you'll recall, GM also has a partnership with Lyft to create a self-driving vehicle network to autonomous ridesharing. Specifics about GM's timeline are understandably scarce at this point, but nabbing Cruise and its tech will certainly help the automaker pick up speed when it comes to development.

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