Samsung is encouraging filmmakers to create VR experiences

It launched a new initiative and opened its VR app to user-generated content.

Samsung has launched a new initiative called "Creators" to entice storytellers and filmmakers to spin VR and 360-degree tales that Gear VR users can enjoy. To start with, the Korean company has teamed up with YouTuber Casey Neistat to spotlight creators on the website who put out compelling 360-degree videos. They plan to show a curated list of works by those YouTubers at VidCon, where Samsung will also provide seminars and classes to filmmakers under the Creators program. VidCon is an annual online video conference in SoCal, which will take place from June 23rd to 25th this year.

But that's not all the chaebol is doing to encourage more user-generated content. Samsung is also launching its 360-degree, high-res camera in the US and selling it at VidCon for $350 each. If you can't go, you'll unfortunately have to wait for further announcement on wider availability. Finally, the company is rebranding its Milk VR app to Samsung VR and changing the way it works. While the free app has always offered both downloadable and streamable experiences, people can now load and share their own videos through the service.

Marc Mathieu, Samsung America's Chief Marketing Officer, said:

"We want to bring the power of VR technology directly to the people. To help creators learn and perfect the art of VR storytelling, we've built an entire VR ecosystem that pushes beyond the frame and empowers them to develop unforgettable, immersive stories, and inspires us all to do the same."