Latest in Gear

Image credit:

Reddit will let advertisers sponsor your post

If you make some hashtag viral content, Reddit will be paid to spread it around.
538 Shares
Share
Tweet
Share

Sponsored Links

Reddit needs to earn money, and one that it's planning to do that is by letting advertisers put their cash behind your posts. In an interview with AdAge, co-founder Steve Huffman explained how his website is going to attempt to be as big with brands as Facebook. The way it works will involve companies searching Reddit for pieces of what advertisers like to call "viral content." Let's say that you spend a weekend making a giant replica of a Taco Bell hot sauce packet, and the fast food chain spots your artwork. Taco Bell could then hand Reddit some cash for it to spread the post around different subreddits and increase its visibility. The user that made the original post needs to consent, of course, and won't get any financial compensation, but will get a lifetime's supply of Reddit Gold, worth $3.99 a month, for free.

If there's a problem with all of this, it's that Redditors, in the words of Huffman himself, "don't like being bullshitted." He goes on to say that his site often sees advertisers and brands getting called out for their tactics or communications that seem cynical. Then there's the fact that, if a Reddit thread gets very popular, there's a more than 70 percent chance that someone's going to mention Hitler. Because if there's one things that brands love more than anything else, it's being associated with that guy.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
538 Shares
Share
Tweet
Share

Popular on Engadget

Google Stadia controller's wireless capability will be limited at launch

Google Stadia controller's wireless capability will be limited at launch

View
Master & Dynamic's MW07 Plus are much-improved true wireless earbuds

Master & Dynamic's MW07 Plus are much-improved true wireless earbuds

View
Master & Dynamic's MW07 Go is a $199 AirPod alternative

Master & Dynamic's MW07 Go is a $199 AirPod alternative

View
California's statewide earthquake alert system launches Thursday

California's statewide earthquake alert system launches Thursday

View
Skydio's station lets self-flying drones work around the clock

Skydio's station lets self-flying drones work around the clock

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr