It has only been a few days since Facebook pulled access from Cambridge Analytica and some of its associates -- for allegedly retaining data on millions of accounts that it pulled in via a "personality" app in 2014 -- but the scrutiny around both companies continues to intensify. Today, UK's Channel 4 aired the results of an undercover investigation that shows Cambridge Analytica representatives -- including CEO Alexander Nix -- talking about how its strategies have worked in more than two hundred elections around the world, saying that employees can be disguised as researchers, and even using sex workers to entrap political opponents.
In a statement, Cambridge Analytica said that "Assessing the legality and reputational risks associated with new projects is critical for us, and we routinely undertake conversations with prospective clients to try to tease out any unethical or illegal intentions. The two Cambridge Analytica executives at the meeting humoured these questions and actively encouraged the prospective client to disclose his intentions. They left with grave concerns and did not meet with him again." Said Nix, "In playing along with this line of conversation, and partly to spare our 'client' from embarrassment, we entertained a series of ludicrous hypothetical scenarios. I am aware how this looks, but it is simply not the case. I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it use untrue material for any purpose."