Latest in Gear

Image credit: AP Photo/Mark Lennihan

Chrome will let you block cross-site tracking

Google will even require web developers to identify their trackers.
286 Shares
Share
Tweet
Share

Sponsored Links

AP Photo/Mark Lennihan

The rumors were true -- Google plans to let you block cross-site tracking in Chrome. The search firm has unveiled efforts to improve its cookie controls by distinguishing between single- and multi-site cookies, giving you the option to delete trackers without losing the cookies you use for logins and other important tasks. To make that work, Google will ask web developers to specify which cookies work across sites -- if they don't, Chrome won't play nicely.

The feature relies on a web standard and is available to test in the latest developer version of Chrome. Previews for both the cross-site controls and greater transparency on those controls will be available later in 2019.

Beyond this, Google plans to "more aggressively" limit fingerprinting (that is, techniques for profiling web users beyond cookies). The method is "opaque," Google said, and typically doesn't respect web users' preferences.

The company also vowed greater transparency for ads run on its sites and those of its partners. To start, an open-source browser add-on will disclose the names of companies involved and the factors used to target ads. Google is likewise promising frameworks that will let other ad companies disclose similar info.

Google's Chrome additions come as part of a renewed privacy initiative at the company that includes expanding Incognito Mode as well as tighter privacy controls in Android Q. The goal remains the same -- while Google's business ultimately depends on collecting data, it wants to curb abuses and give users more control when possible. Site operators and advertisers might not like it, as this could require extensive work to keep some features working as intended. On the whole, though, Google clearly feels the trade-off is worthwhile.

Catch up on all the latest news from Google IO 2019 here!

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
286 Shares
Share
Tweet
Share

Popular on Engadget

Fossil's latest Wear OS watches now make calls using iPhones

Fossil's latest Wear OS watches now make calls using iPhones

View
Toyota will debut its tiny city EV at the 2019 Tokyo Motor Show

Toyota will debut its tiny city EV at the 2019 Tokyo Motor Show

View
Adidas readies an entire collection of Star Wars basketball shoes

Adidas readies an entire collection of Star Wars basketball shoes

View
Mercedes app was leaking car owners' data to other users

Mercedes app was leaking car owners' data to other users

View
AT&T hikes TV Now prices by as much as $15 per month

AT&T hikes TV Now prices by as much as $15 per month

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr