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What to expect at Apple's September 10 iPhone event

Sure, new iPhones are coming, but what else?

There are three things you always count on September for: Kids trudging back to school, the end of summer's oppressive heat and new iPhones. Apple is gearing up to show off a handful of updated models at 1 PM Eastern/10AM Pacific on September 10th, but they're far from the only things the company plans to introduce. Before we jump on a plane and set a course for California, let's take a closer look at everything we expect — and hope — Apple has in store for us when we land.

New iPhones, more cameras

You knew these were coming. The trio of iPhones Apple announced last year are slated to get a handful of upgrades and improvements that have already been extensively covered, so let's run through the big stuff quickly:

New branding: When we spoke to Phil Schiller last year, he quickly admitted that the letters Apple attach to its iPhones don't actually mean anything. Maybe that's why the company is widely expected to drop the "R" and "S" entirely, in favor of calling those sequel models the iPhone 11 and iPhone Pros instead. This solution doesn't feel ideal — the name "iPhone 11 Pro Max" has all the panache of a late-'90s graphics card — but at least it means Apple gets to use the same branding between its Macs and phones.

More and better cameras: This year, we're expecting each of the three new iPhones to get one more camera, though what kind will depend on what device we're talking about. The successor to the XR is said to include a second, telephoto camera to bring it in line with last year's XS and XS Max. The new iPhone Pros, meanwhile, should get a wide-angle camera for more flexibility while shooting. The improvements don't end there, though: Bloomberg says one camera mode will take a photo using all three cameras at once, and stitch the results together with a little AI help. You'll also be able to edit and add filters to video while you're still recording it, for what that's worth.

Improved Face ID: Last year's iPad Pros were notable in that you could use your face to unlock it no matter how you held the tablet. This year's iPhones should take things a little further with the inclusion of a wide-angle Face ID sensor you'll reportedly be able to use even when your face isn't directly in front of the phone.

Wireless charging: You'll soon be able to juice up your AirPods directly from an iPhone, thanks to the inclusion of a bi-directional wireless charging system in the new Pros. Samsung pulled off a similar feat with its Galaxy S10 series earlier this year, but there's still one big question left: Can we use this feature to charge an Apple Watch? Almost definitely no.

New colors: Apart from the extra cameras around back, the new iPhones aren't expected to look much different from the models they replace — they all even use the same sized screens. The one exception is that Apple could introduce some new color options for the iPhone XR's successor: Bloomberg says green is a lock, and others have reported that a sort of pastel purple is happening too. All of a sudden, Apple's glassy, multicolored logo on its invite is starting to make a little more sense.

New-ish Apple Watches

The Apple Watch got a significant upgrade at this event last year, so you'd do well to keep your wearable expectations pretty low this time. The rumor mill has been surprisingly quiet, so it's possible that Apple just doesn't announce a Series 5 model this year. Hints in early versions of iOS 13 suggest that Apple will release ceramic and titanium Apple Watches, but that's no guarantee of a Series 5 — that might just refer to more premium versions of the existing Series 4.

Normally, we'd be pretty bummed at the possibility that Apple doesn't release a new version of Watch. The thing is, the Series 4 has been so good that we could easily see Apple keeping it in the spotlight for another year. It doesn't hurt that watchOS 6 will be released soon — it's one of the biggest updates the Apple Watch has ever received, and packs features like a standalone App Store, ambient Noise alerts, menstrual cycle tracking, support for audiobooks and voice memos and possibly even sleep tracking.

Apple TV+

Content Rules Everything Around Me

Apple can't just rely on iPhones to generate record-breaking revenues anymore, so it turned its attention to add-on services to help boost its bottom line. We wouldn't be surprised if Apple took some time on-stage to more clearly lay out its launch and pricing plans for Apple TV+ and Apple Arcade, which will offer original video content and exclusive games, respectively. We already have a pretty good idea of what to expect, though: Bloomberg suggests TV+ could go live in November for $9.99/month, and Apple Arcade is said to cost $4.99/month when it launches this Fall.

In addition to iPhones and iPads, Apple Arcade games will be playable on Apple TVs, too. It's no surprise, then, an updated version of the company's streaming box will probably — and briefly — be announced at the event. A tweet from @never_released, an account that has previously shared accurate information about upcoming Apple hardware, suggests that the new Apple TV will pack the same A12 chipset used in the iPhone XS series and the 2019 iPad Air. The A10X Fusion currently used in the Apple TV 4K is certainly no slouch, but if the games available through Apple Arcade are as impressive as the company seems to think they are, this added horsepower will come in especially handy.

Apple

Updated timelines

Yes, this is going to be a hardware heavy show, but we'll also get release dates for some of the company's biggest new software releases. Apple typically starts shipping the first of its new iPhones around two weeks after its stage show, so expect the iOS 13 update to go live around then. We're expecting Apple announced availability for the watchOS 6 and macOS Catalina updates around the same time, though we can't rule out the possibility that at least one of them could break cover a little earlier. And while Macs don't usually get much attention at these September events, we're hoping against hope Apple will let slip when the ludicrous Mac Pro will hit store shelves.

Plenty of maybes

Apple has reportedly been working on a Tile-like tracking device that you're meant to stick on, say, your wallet or keys. iOS 13 contains references to a device called the "Tag," and it's hard to imagine that name applying to anything but this Bluetooth-enabled tracker. When you consider that iOS 13 is set to launch in mere weeks, this is as good a time as any for Apple to shine some light on these things.

AirPods

A Bloomberg report also suggests that Apple will show off new versions of its popular AirPods, this time packing features like noise cancellation and improved water resistance. Apple just released updated AirPods earlier this year, so if true, the news could come as a blow to people who already splurged on those minor updates. Still, as I write this, those second-generation AirPods are on sale for about $30 at certain retailers — if that's not a clear sign that Apple is trying to sell through some existing stock ahead of a new product announcement, I don't know what is.

Oh, and then there's the HomePod. Apple has apparently been working on a lower-cost model, which frankly seems like a much better idea than trying to push a smart speaker at picky audiophiles. (I'm convinced Samsung hasn't released its own Galaxy Home speaker because it doesn't want to butt up against the same sales problems the HomePod did.)

Not quite yet

One of the most persistent rumors of the past year is that Apple has been working on a 16-inch MacBook Pro with barely-there bezels around its display. That approach isn't purely for cosmetic value, either: By reducing the amount of dead space around the screen, Apple has reportedly squeezed a bigger panel into a body that's essentially the same size as its current 15-inch model.

This bigger display is good news for people who generally require lots of screen space, like artists, video editors and software engineers, and this new design might ultimately replace the standard 15-inch model you see everywhere. Thankfully, the improvements don't end there. Analyst Ming-Chi Kuo suggested that Apple would use an improved scissor mechanism for the 16-inch Pro's keyboard before it trickles down to other machines. Considering the amount of hate Apple has earned for its controversial, flaky butterfly keyboards, this change can't come soon enough.

Frankly, it's about time we got a new kind of MacBook Pro. Remember: Apple hasn't released a properly big-screen laptop since it discontinued the 17-inch MacBook Pro ten years ago. Ten years! Much as we'd like to type on one of these things at the show, the odds of it getting more than a "One More Thing"-style teaser are pretty slim — iPhones are always the star of the September event, and Apple tends to show off new Macs at either WWDC or at separate events in October.

While there have been a few exceptions over the years, Apple generally saves its big iPad announcements for that October event, too. This time around, reports suggest Apple will unveil updated versions of the Pro and base iPads, with changes to the latter being the most notable.

Makes sense, right? Apple just revamped the Pro last year, so we're not expecting much more than a new A13 processor and a triple camera system like the one used in the new iPhones. Instead, Apple seems to have devoted more time to its least expensive iPad: Rumor has it that the classic, 9.7-inch design is dead and that the new iPad will feature a 10.2-display instead. The details beyond that are pretty scarce, though we're personally hoping for smaller bezels around the screen and display lamination to get rid of that annoying air gap between the panel and its glass cover. It's also a pretty safe bet that the new entry-level iPad will use the A11 Bionic chipset originally seen in the iPhone 8 series, since it's a step up from the 2018 iPad's processor and just below the A12 in the new Air. Again, there's a chance these things get a shout-out on stage next week, but we're not ready to bet on it.

New reports also suggest that Apple is working on a new, lower-end version of the iPhone that's set to pick up where the fan-favorite iPhone SE left off. Bloomberg notes that the new device will look like the iPhone 8, complete with a 4.7-inch display — if nothing else, it's a clear sign that Apple recognizes that people with small hands need phones too. (I'm kidding. Mostly.)

There's no word yet on what kind of chipset will be used, so further direct comparisons to other iPhone models are pretty impossible. That said, the fact that Apple just started producing iPhone 7s in India earlier this year seems to indicate that the company isn't done churning out A10 chipsets yet, so that's a very likely candidate. While it would make some sense for Apple to talk up a more accessible iPhone on-stage, its projected early 2020 launch means we're probably months away from an official announcement.


As long as this list is, there's always a chance that Apple has another surprise or two tucked away in a dark corner of Cupertino. To find out for certain, be sure to stick around for our coverage next week, and keep your browser locked on our liveblog.