One year ago, Motorola, fat and fed by its Google acquisition, inched quietly into a silicon-spun cocoon to gestate. The subsequent passage of time allowed it to transmogrify and re-emerge a thing of red, yellow, blue and sometimes green beauty; a Google thing made by a Google company. The Moto X, its newborn monarch, arrives in an array of different colors, made possible by the NikeID-like Moto Maker site. It also comes with a homespun narrative: it's assembled here in the USA. Time to empty your wallets, patriots. This is America's smartphone and it costs $199 on a two-year contract.

If I'm right in reading between the lines of Google's marketing speak, the Moto X was made in the image of the everyman. It's the product of a democratic process -- you can take that future design poll on Facebook as proof of this point. The 4.7-inch screen size, the curvature of its back, the composite materials, its weight and front-face look were focus-tested for maximum inoffensiveness. The Moto X exudes no tech halo like the Galaxy S 4 or the HTC One because it is the sum of averages. Here's how I see it: You know those people who own iPhones, but don't know which model number they own and also refer to all Android phones as Droids? This phone is for them.