Moto X Pure Edition review: The third time really is the charm
Other devices might have a slight performance edge over the new Moto X, but the Pure Edition still manages to feel like the most elegant of the cheap-good smartphones we've seen this year. Among other things, we appreciate its stylish, customizable design, much-improved camera, expandable memory and, just as important, its near-stock version of Android and Motorola's useful software add-ons.
- Sleek, customizable design
- Greatly improved camera
- Thoughtful Moto software tricks
- Expandable memory
- Works on every US carrier
- Fast, but not quite asfast as some of itsrivals
- Mediocre battery life
- Camera still isn't great in low light
The Moto X line is a smartphone that's always been dancing around greatness. The first one was a lovely, underpowered experiment in smartphone customization and thoughtfulness. The second added some much-needed Moto Maker style and some more powerful silicon. Now Motorola's at it again with the Moto X Pure Edition, a phone that appears to sit right at the intersection of price and power. It's unlocked, ready for any US carrier and -- more importantly -- it's priced as low as $400 off contract. In other words, it's a serious contender for the "Best Smartphone Out There" crown, at least on paper. The thing is, the market for cheap unlocked smartphones has exploded in popularity this year, and it'll take something really special for it to capture the title. So, how does Motorola's new flagship fare? Spoiler alert: really damned well.