Samsung's 8K ambitions became a bit more real today with the announcement of the Q900R, its first 8K QLED set that you'll be able to buy. It's the company's follow-up to the Q9S concept we saw at CES, complete with the same AI processing to upscale content into something resembling 8K. That feature is particularly important, since it gives Samsung a reason to deliver an 8K TV before there's any real content available. Based on my short time ogling the Q900R at Samsung's IFA booth, it certainly looks great. But at the end of the day, I wonder who really needs it.